SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT

                         Pursuant to Section 13 or 15(d)
                    of the Securities Exchange Act of 1934


     Date of Report (Date of earliest event reported) September 21, 2001
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                               STEVEN MADDEN, LTD.
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             (Exact name of registrant as specified in its charter)


          Delaware                    0-23702                  13-3588231
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       (State or Other              (Commission              (IRS Employer
       Jurisdiction of              File Number)           Identification No.)
       Incorporation)



  52-16 Barnett Avenue, Long Island City, New York                11104
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       (Address of principal executive offices)                 (Zip Code)



      Registrant's telephone number, including area code (718) 446-1800
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         (Former name or former address, if changes since last report)



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Item 5. Other Events. ------------ Effective as of September 21, 2001, Rhonda Brown, the former President of Steven Madden, Ltd. (the "Company"), terminated her employment with the Company and resigned as a member of the Company's Board of Directors. On September 24, 2001, the Company announced the promotion of Richard S. Olicker and Robert Schmertz. Mr. Olicker, the Company's Chief Operating Officer, was given the additional title of President, and Mr. Schmertz, the President of the Company's David Aaron subsidiary, was given the additional title of President of the Steve Madden Women's Wholesale Division. A copy of the press release announcing the foregoing is attached hereto as Exhibit 1 and is incorporated herein by reference. Separately, the Company announced on September 24, 2001 that it expects to meet the current analyst consensus estimate of earnings of $0.41 per diluted share for the third quarter ending September 30, 2001. In addition, the Company announced that, due to the exceptionally challenging retail environment, it anticipates a decline in net revenue and a softening in comparable retail store sales, which will result in fourth quarter earnings ranging between $0.20 and $0.23 per diluted share. Further, the Company announced that it believes fiscal 2002 earnings may be flat compared with earnings during fiscal 2001. A copy of the press release announcing the foregoing is attached hereto as Exhibit 2 and is incorporated herein by reference. Item 7. Financial Statements, Pro Forma Information and Exhibits. -------------------------------------------------------- (c) Exhibits 1. Press Release of the Company dated September 24, 2001. 2. Press Release of the Company dated September 24, 2001.

SIGNATURES ---------- Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned herunto duly authorized. STEVEN MADDEN, LTD. By: /s/ Jamieson Karson --------------------------------------- Jamieson Karson Chief Executive Officer Dated: October 5, 2001

EXHIBIT INDEX Exhibit No. Description ----------- ----------- 1 Press Release of the Company dated September 24, 2001. 2 Press Release of the Company dated September 24, 2001.

                                                                       EXHIBIT 1


Steven Madden, Ltd. Announces Senior Management Changes
-Richard S. Olicker Has Been Promoted to President of Steven Madden, Ltd.-
-Robert Schmertz Has Been Named President of Steve Madden Women's Wholesale
Division-

LONG ISLAND CITY, N.Y., Sept. 24 /PRNewswire/ -- Steven Madden, Ltd. (Nasdaq:
SHOO - news), a leading designer, wholesaler and marketer of fashion footwear
for women, men, and children today announced that Richard S. Olicker, 44, the
Company's Chief Operating Officer, has been promoted to President. Mr. Olicker
will retain his role of Chief Operating Officer and will report directly to
Jamieson Karson, Chief Executive Officer.

Mr. Olicker joined Steven Madden, Ltd. in January 2001 as Chief Operating
Officer, and has been instrumental in facilitating the Company's consistent
growth in both the wholesale and retail divisions. Prior to that, he spent
over 12 years at Aerogroup International, Inc., the manufacturer of Aerosoles
footwear, where he was one of the company's co-founders. In his new capacity,
Mr. Olicker will oversee all management and operational functions of the
Company.

Additionally, the Company announced that Robert Schmertz, 37, President of the
David Aaron Division, has been named to the additional position of President of
the Steve Madden Women's Wholesale Division. Mr. Schmertz has been with the
Company for over three years, serving in various roles and in separate
divisions. In his new role, Mr. Schmertz will oversee all aspects of the
Company's flagship brand.

The Company separately announced that Rhonda J. Brown has resigned from the
Company and its Board of Directors, effective immediately.

Jamieson Karson, Chief Executive Officer, stated, "I am pleased to announce
these two appointments and look forward to both Richard's and Rob's continued
contribution to the success and further growth of Steven Madden, Ltd. Moreover,
I am confident in our entire senior management team's ability to lead the
Company into the future."

Steven Madden, Ltd. designs and markets fashion-forward footwear for women, men
and children. The shoes are sold through Steve Madden Retail Stores, Department
Stores, Apparel and Footwear Specialty Stores, and on-line at
http://www.stevemadden.com, http://www.stevies.com, and
http://www.stevemaddenmens.com. The Company has several licenses for the Steve
Madden & Stevies brands -- including outerwear, leather sportswear, eyewear,
hosiery, watches, handbags, and belts -- owns and operates two retail stores
under its David Aaron brand, and is the licensee for l.e.i. Footwear.

Statements in this press release that are not statements of historical or
current fact constitute "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other unknown
factors that could cause the actual results of the Company to be materially
different from the historical results or from any future results expressed or
implied by such forward-looking statements. In addition to statements which
explicitly describe such risks and uncertainties readers are urged to consider
statements labeled with the terms "believes", "belief", "expects", "intends",
"anticipates" or "plans" to be uncertain and forward-looking. The forward
looking statements contained herein are also subject generally to other risks
and uncertainties that are described from time to time in the Company's reports
and registration statements filed with the Securities and Exchange Commission.

                                                                       EXHIBIT 2


Steven Madden, Ltd. Reaffirms Comfort With Third Quarter Consensus Estimates
and Updates Guidance for Remainder of Fiscal 2001
Company Expands Stock Repurchase Program by 3 Million Shares -

LONG ISLAND CITY, N.Y., Sept. 24 /PRNewswire/ -- Steven Madden, Ltd. (Nasdaq:
SHOO - news), a leading designer, wholesaler and marketer of fashion footwear
for women, men, and children today commented on current business trends and its
outlook for the balance of the year. For the third quarter ending September 30,
2001, the Company reaffirms the current analyst consensus estimate of $0.41 per
diluted share.

Due to the exceptionally challenging retail environment, the Company anticipates
a decline in net revenue and a softening in comparable retail store sales, which
will result in fourth quarter earnings ranging between $0.20 and $0.23 per
diluted share. Additionally, should current economic trends continue, the
Company believes fiscal 2002 earnings will be approximately flat compared with
fiscal 2001.

Jamieson Karson, Chief Executive Officer of Steven Madden, Ltd., commented,
"While the current environment presents certain challenges to our Company, we
remain very confident in the strength of our brands, the loyalty of our
customers, and the resilient nature of our business model. We have a solid
operating platform in place and are focused on continuing to effectively manage
our business."

In addition, the Company announced that its Board of Directors has authorized an
expansion of its stock repurchase program. The ongoing program, which currently
has a total of 600,000 shares remaining for repurchase, has been increased by 3
million shares. Pursuant to its stock repurchase plan, the Company will continue
to repurchase its shares from time to time in the open market, private
transactions or otherwise, depending on price and circumstances.

Mr. Karson concluded, "This initiative clearly highlights the confidence
that we have in our growth strategies and the long-term prospects for our
overall business."

Steven Madden, Ltd. designs and markets fashion-forward footwear for women, men
and children. The shoes are sold through Steve Madden Retail Stores, Department
Stores, Apparel and Footwear Specialty Stores, and on-line at
http://www.stevemadden.com, http://www.stevies.com, and
http://www.stevemaddenmens.com. The Company has several licenses for the Steve
Madden & Stevies brands -- including outerwear, leather sportswear, eyewear,
hosiery, watches, handbags, and belts -- owns and operates two retail stores
under its David Aaron brand, and is the licensee for l.e.i. Footwear.

Statements in this press release that are not statements of historical or
current fact constitute "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other unknown
factors that could cause the actual results of the Company to be materially
different from the historical results or from any future results expressed or
implied by such forward-looking statements. In addition to statements which
explicitly describe such risks and uncertainties readers are urged to consider
statements labeled with the terms "believes," "belief," "expects," "intends,"
"anticipates" or "plans" to be uncertain and forward-looking. The forward
looking statements contained herein are also subject generally to other risks
and uncertainties that are described from time to time in the Company's reports
and registration statements filed with the Securities and Exchange Commission.