SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                 SCHEDULE 13D/A
                                (Amendment No. 3)

                    Under the Securities Exchange Act of 1934

                               Steven Madden, Ltd.
                                (Name of Issuer)

                     Common Stock, par value $.001 per share
                         (Title of Class of Securities)

                                       N/A
                      -----------------------------------
                                 (CUSIP Number)


                                 Jordan Belfort
                               500 North Broadway
                                    Suite 240
                             Jericho, New York 11753
                                 (516) 938-5500

            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                                 October 7, 1997

             (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Statement because of Rule
13d-1(b)(3) or (4), check the following: |_|

Check the following box if a fee is being paid with this Statement: |_|


                                 SCHEDULE 13D


CUSIP NO.  N/A

1 NAMES OF REPORTING PERSONS S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

      Jordan Belfort

2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
  (a) __    
  (b) __

3 SEC USE ONLY

4 SOURCE OF FUNDS 
      PF

5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
  ITEMS 2(d) or 2(e)                                                      [X]

6 CITIZENSHIP OR PLACE OF ORGANIZATION

      United States

  Number of     7    SOLE VOTING POWER                   1,214,371
 Shares Bene-
  ficially      8    SHARED VOTING POWER                 125,000
 Owned by       9    SOLE DISPOSITIVE POWER              1,214,371
 Reporting      10   SHARED DISPOSITIVE POWER            125,000
 Person With

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      1,339,371

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN SHARES    |_|

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

      16.0%

14 TYPE OF REPORTING PERSON*

      IN


                                 SCHEDULE 13D


CUSIP NO. ________________

1 NAMES OF REPORTING PERSONS S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS

      J2 Holdings, Incorporated

2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
  (a) __    
  (b) __

3 SEC USE ONLY

4 SOURCE OF FUNDS 
      PF

5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
  ITEMS 2(d) or 2(e)                                                      [X]

6 CITIZENSHIP OR PLACE OF ORGANIZATION

      New York

  Number of     7    SOLE VOTING POWER                   NONE
 Shares Bene-
  ficially      8    SHARED VOTING POWER                 125,000
 Owned by       9    SOLE DISPOSITIVE POWER              NONE
 Reporting      10   SHARED DISPOSITIVE POWER            125,000
 Person With

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      125,000

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN SHARES   |_|

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

      1.5%

14 TYPE OF REPORTING PERSON*

      CO


Item 1. Security and Issuer.

        Common Stock, $.0001 par value ("Madden Common")

        Steven Madden, Ltd. (the "Issuer")
        52-16 Barnett Avenue
        Long Island City, New York 11104

Item 2. Identity and Background.

        Names of Person Filing:

      (a)   This statement is filed on behalf of J2 Holdings, Incorporated ("J2
            Holdings") and Jordan Belfort (collectively, "Reporting Parties").
            See attached Exhibit A which is a copy of their agreement in writing
            to file this statement on behalf of each of them.

      (b)   J2 Holdings' and Mr. Belfort's business address is 500 North
            Broadway, Suite 240, Jericho, New York 11753.

      (c)   Mr. Belfort's present principal occupation is the management of
            personal and family investments. Mr. Belfort sometimes engages in
            such activities through JRB Group, Incorporated, with offices at is
            500 North Broadway, Suite 240, Jericho, New York 11753. Mr. Belfort
            is the sole shareholder of J2 Holdings,1 a Subchapter S corporation
            incorporated in New York.

      (d)   Mr. Belfort and J2 Holdings and its respective officers and
            directors have not been convicted in a criminal proceeding.

      (e)   In 1994, Mr. Belfort consented, without admitting or denying any
            allegations of wrongdoing, to the entry of a civil judgment of
            injunction enjoining him from further violations of federal and
            state securities laws.

      (f)   Mr. Belfort is a citizen of the United States.

Item 3. Source and Amount of Funds or Other Consideration.

      As previously reported in the original statement on Schedule 13D (the
"Original Statement") filed by the Jordan Belfort on September 17, 1997, Mr.
Belfort had used his personal funds to purchase 929,371 shares of Madden Common
(approximately $210,000 for 30,000 of such shares and approximately $4,496,855
for the balance of such shares). In addition, in connection with the Issuer's
initial public offering, Mr. Belfort, as an employee of the Issuer's
underwriter, was issued units (the "Units") granting the right to purchase an
additional 315,000 shares of Madden Common at a purchase price of $5.80 per
share. During the period September 20, 1997 through September 26, 1997, J2
Holdings purchased and additional 45,000 shares of Madden Common at prices
ranging from $7.37 to $8.00 per share. As of the date of the last filing of a
Schedule 13D Amendment ("Amendment No. 2"), the Reporting Parties beneficially

- --------
1 Please see attached Exhibit B indicating the executive officers and directors
of J2 Holdings and providing information called for by Items 2-6 of this
statement as to said officers and directors. Exhibit B is herein incorporated by
reference.



owned 1,289,371 shares of Madden Common. Since the date of Amendment No. 2, J2
Holdings used it general funds to purchase an additional 40,000 shares of Madden
Common at prices ranging from $7.69 to $8.16 per share and 10,000 warrants at
$3.25 per warrant which are convertible into 10,000 shares of Madden Common at a
conversion price of $5.50 per warrant.

Item 4. Purpose of Transaction.

      Mr. Belfort presently intends to attempt to purchase (subject to price and
availability) additional shares of Madden Common. In addition, Mr. Belfort
presently intends to nominate one or more persons to stand for election at the
issuer's next meeting of stockholders.

      Except as indicated in this Schedule 13D, the Reporting Parties currently
have no plans or proposals that relate to or would result in any of the matters
described in subparagraphs (a) through (j) of Item 4 of Schedule 13D.

Item 5. Interest in Securities of the Issuer.

      (a)   As of October 16, 1997, Mr. Belfort, directly, and through
            acquisition of shares by J2 Holdings, beneficially owned 1,339,371
            shares or 16.0% of the Issuer's Common Stock, including the 315,000
            shares issuable upon exercise of the Units, and J2 Holdings
            beneficially owned 125,000 shares of the Issuer's Common Stock
            including 10,000 shares issuable upon conversion of the 10,000
            warrants. Each warrant entitles its holder to purchase one share of
            common stock at a price of $5.50 per share. The warrants are
            exercisable through December 10, 1998, and may be redeemed by the
            Company, under certain conditions.

      (b)   Mr. Belfort holds the power to vote or to direct the vote, to
            dispose or to direct the disposition of all 1,339,371 shares,
            subject in the case of the 315,000 shares underlying the Units, to
            the purchase of such shares at a price of $5.80 per share and in the
            case of the 10,000 shares underlying the warrants to the conversion
            of the warrants at a price of $0.5.50 per warrant. J2 Holdings holds
            the power to vote (shared with Mr. Belfort) and to dispose (shared
            with Mr. Belfort) 125,000 shares of the Issuer's Common Stock.

      (c)   Since the filing of Amendment No. 2, Mr. Belfort, through J2
            Holdings has purchased an additional 40,000 shares of Madden Common
            in open market transactions at an average price of approximately
            $7.90 per share and 10,000 warrants at 10,000 at a price of $3.25
            per warrant.

      (d) & (e) Not applicable.

Item 6. Contracts, Arrangements, Understandings or Relationships with respect to
        Securities of the Issuer

      Except as indicated in this 13D and the attached exhibits, there is no
contract, arrangement, understanding or relationship between the Reporting
Parties and any other person, with respect to any securities of the Issuer.


Item 7. Material to be Filed as Exhibits:

EXHIBIT A   Copy of an Agreement between Jordan Belfort and J2 Holdings to file
            this statement on Schedule 13D on behalf of each of them.

EXHIBIT B   List of executive officers and directors of J2 Holdings and
            information called for by Items 2-6 of this Statement relating to
            said officers and directors.

                                   SIGNATURES

      After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                            J2 HOLDINGS, INCORPORATED
Dated:   October 16, 1997
         Jericho, New York                  By:  /s/ Jordan Belfort
                                                 ------------------------
                                                 Jordan Belfort
                                                 President

Dated:   October 16, 1997
         Jericho, New York                  By:  /s/ Jordan Belfort
                                                 ------------------------
                                                 Jordan Belfort

                                    EXHIBIT A

                                    AGREEMENT

                          JOINT FILING OF SCHEDULE 13D

                  The undersigned hereby agrees to jointly prepare and file with
regulatory authorities a Schedule 13D and any future amendments thereto
reporting each of the undersigned's ownership of securities of Steven Madden,
Ltd. and hereby affirms that such Schedule 13D is being filed on behalf of each
of the undersigned.


                                            J2 HOLDINGS, INCORPORATED
Dated:   October 16, 1997
         Jericho, New York                  By:  /s/ Jordan Belfort
                                                 ------------------------
                                                 Jordan Belfort
                                                 President

Dated:   October 16, 1997
         Jericho, New York                  By:  /s/ Jordan Belfort
                                                 ------------------------
                                                 Jordan Belfort

                                    EXHIBIT B

                  The name and principal occupation or employment, which is each
instance is with J2 Holdings, Incorporated ("J2 Holdings") located at 500 North
Broadway, Suite 240, Jericho, New York 11753, of each executive officer and
director of J2 Holdings is as follows:

NAME                                 PRINCIPLE OCCUPATION
                                     OR EMPLOYMENT

Jordan Belfort                       President of J2 Holdings; Mr.
                                     Belfort's present principal occupation
                                     is the management of personal and
                                     family investments.  Mr. Belfort
                                     sometimes engages in such activities with 
                                     JRB Group, Incorporated, with offices
                                     at 500 North Broadway, Suite 240, 
                                     Jericho, New York, 11753.

Item 2-6. 
            Please refer to Items 2-6 herein reporting the beneficial ownership.