SECURITIES AND EXCHANGE COMMISSION
                         WASHINGTON, D.C.  20549

                               SCHEDULE 13D/A
                             (Amendment No. 2)

                Under the Securities Exchange Act of 1934

                            Steven Madden, Ltd.
                             (Name of Issuer)

                 Common Stock, par value $.001 per share
                     (Title of Class of Securities)

                                   N/A
                         ------------------------------
                              (CUSIP Number)


                                 Jordan Belfort
                               500 North Broadway
                                    Suite 240
                             Jericho, New York 11753
                                 (516) 938-5500

        (Name, Address and Telephone Number of Person Authorized
        to Receive Notices and Communications)

                               September 20, 1997

         (Date of Event which Requires Filing of this Statement)

        If the filing person has previously filed a statement on Schedule 13G to
        report the acquisition which is the subject of this Statement because of
        Rule 13d-1(b)(3) or (4), check the following:     [__]


        Check the following box if a fee is being paid with this
        Statement:                                        [__]









                                 SCHEDULE 13D


CUSIP NO. N/A
        ----------------

 1   NAMES OF REPORTING PERSONS S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
     PERSONS

      Jordan Belfort

 2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (a) __  
    (b) __
 3    SEC USE ONLY
 4    SOURCE OF FUNDS
      PF

 5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEMS 2(d) or 2(e)                             [X]

 6    CITIZENSHIP OR PLACE OF ORGANIZATION

      United States

  Number of   7    SOLE VOTING POWER                   1,214,371
 Shares Bene-
  ficially    8    SHARED VOTING POWER                 75,000
 Owned by     9    SOLE DISPOSITIVE POWER              1,214,371
 Reporting    10   SHARED DISPOSITIVE POWER            75,000
 Person With

 11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          1,289,371

 12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
      SHARES                                                      [__]

 13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
          15.4%

 14   TYPE OF REPORTING PERSON*
          IN









                                 SCHEDULE 13D


CUSIP NO. N/A
         ------------

 1   NAMES OF REPORTING PERSONS S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE 
     PERSONS

      J2 Holdings, Incorporated

 2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
     (a) __  
     (b) __

 3    SEC USE ONLY

 4    SOURCE OF FUNDS
      PF

 5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEMS 2(d) or 2(e)                                 [X]

 6    CITIZENSHIP OR PLACE OF ORGANIZATION

      New York

  Number of   7    SOLE VOTING POWER                   NONE
 Shares Bene-
  ficially    8    SHARED VOTING POWER                 75,000
 Owned by     9    SOLE DISPOSITIVE POWER              NONE
 Reporting    10   SHARED DISPOSITIVE POWER            75,000
 Person With

 11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          75,000

 12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
      SHARES                                                        __

 13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
          0.9%

 14   TYPE OF REPORTING PERSON*
          CO






Item 1.  Security and Issuer.
         Common Stock, $.0001 par value ("Madden Common")

         Steven Madden, Ltd. (the "Issuer")
         52-16 Barnett Avenue
         Long Island City, New York 11104

Item 2.  Identity and Background.

         Names of Person Filing:

         (a)      This statement is filed on behalf of J2 Holdings, Incorporated
                  ("J2 Holdings") and Jordan Belfort (collectively, "Reporting
                  Parties"). See attached Exhibit A which is a copy of their
                  agreement in writing to file this statement on behalf of each
                  of them.

         (b)      J2 Holdings' and Mr. Belfort's business address is 500 North
                  Broadway, Suite 240, Jericho, New York 11753.

         (c)      Mr. Belfort's present principal occupation is the management
                  of personal and family investments. Mr. Belfort sometimes
                  engages in such activities through JRB Group, Incorporated,
                  with offices at is 500 North Broadway, Suite 240, Jericho, New
                  York 11753. Mr. Belfort is the sole shareholder of J2
                  Holdings, (1) a Subchapter S corporation incorporated in New
                  York.

         (d)      Mr. Belfort and J2 Holdings and its respective officers and
                  directors have not been convicted in a criminal proceeding.

         (e)      In 1994, Mr. Belfort consented, without admitting or denying
                  any allegations of wrongdoing, to the entry of a civil
                  judgment of injunction enjoining him from further violations
                  of federal and state securities laws.

         (f)      Mr. Belfort is a citizen of the United States.

Item 3.  Source and Amount of Funds or Other Consideration.

                  As previously reported in the original statement (the
"Original Statement"), as of September 8, 1997, Mr. Belfort had used his
personal funds to purchase 929,371 shares of Madden Common (approximately
$210,000 for 30,000 of such shares and approximately $4,496,855 for the balance
of such shares). In addition, in connection with the Issuer's initial public
offering, Mr. Belfort, as an employee of the Issuer's underwriter, was issued
units (the "Units") granting the right to purchase an additional 315,000 shares
of Madden Common at a purchase price of $5.80 per share. During the period
September 20, 1997 through September 26, 1997, J2 Holdings purchased an
additional 45,000 shares of Madden Common at prices ranging from $7.37 to $8.00
per share.

Item 4.  Purpose of Transaction.

- --------
1 Please see attached Exhibit B indicating the executive officers and directors
of J2 Holdings and providing information called for by Items 2-6 of this
statement as to said officers and directors. Exhibit B is herein incorporated by
reference.






         Mr. Belfort presently intends to attempt to purchase (subject to price
and availability) additional shares of Madden Common. In addition, Mr. Belfort
presently intends to nominate one or more persons to stand for election at the
issuer's next meeting of stockholders.

         Except as indicated in this Schedule 13D, the Reporting Parties
currently have no plans or proposals that relate to or would result in any of
the matters described in subparagraphs (a) through (j) of Item 4 of Schedule
13D.

Item 5.  Interest in Securities of the Issuer.

         (a)      As of September 29, 1997, Mr. Belfort, directly, and through
                  acquisition of shares by J2 Holdings, beneficially owned
                  1,289,371 shares or 15.4% of the Issuer's common stock,
                  including the 315,000 shares issuable upon exercise of the
                  Units, and J2 Holdings owned 75,000 shares of the Issuer's
                  Common Stock.

         (b)      Mr. Belfort holds the power to vote or to direct the vote, to
                  dispose or to direct the disposition of all 1,289,371 shares,
                  subject in the case of the 315,000 shares underlying the
                  Units, to the purchase of such shares at a price of $5.80 per
                  share. J2 Holdings holds the power to vote (shared with Mr.
                  Belfort) and to dispose (shared with Mr. Belfort) 75,000
                  shares of the Issuer's Common Stock.

         (c)      On September 5, 1997 Mr. Belfort entered into a purchase
                  agreement to acquire 899,371 shares of Madden Common at a
                  price of $5.00 per share from an escrow agent holding such
                  shares as security for certain obligations of the Issuer. The
                  full purchase consideration for such shares has been paid to
                  the escrow agent and only the registration of such transfer on
                  the books of the Issuer's transfer agent remains to be
                  completed. Throughout the month of September, Mr. Belfort,
                  through J2 Holdings has purchased an additional 75,000 shares
                  of Madden Common in open market transactions at an average
                  purchase price of approximately $7.40 per share.

        (d) & (e) Not applicable.

Item 6.  Contracts, Arrangements, Understandings or Relationships
                  with respect to Securities of the Issuer

         Except as indicated in this 13D and the attached exhibits, there is no
contract, arrangement, understanding or relationship between the Reporting
Parties and any other person, with respect to any securities of the Issuer.

Item 7.  Material to be Filed as Exhibits:

EXHIBIT  A        Copy of an Agreement between Jordan Belfort and J2 Holdings
                  to file this statement on Schedule 13D on behalf of each of
                  them.
EXHIBIT  B        List of executive officers and directors of J2 Holdings and
                  information called for by Items 2-6 of this Statement relating
                  to said officers and directors.


                                   SIGNATURES

                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

                                               J2 HOLDINGS, INCORPORATED
Dated:   September 29, 1997
         Jericho, New York                     By:      /s/ Jordan Belfort
                                                          Jordan Belfort
                                                          President

Dated:   September 29, 1997
         Jericho, New York                      By:      /s/ Jordan Belfort
                                                           Jordan Belfort





                                    EXHIBIT A

                                    AGREEMENT

                          JOINT FILING OF SCHEDULE 13D

                  The undersigned hereby agrees to jointly prepare and file with
regulatory authorities a Schedule 13D and any future amendments thereto
reporting each of the undersigned's ownership of securities of Steven Madden,
Ltd. and hereby affirms that such Schedule 13D is being filed on behalf of each
of the undersigned.


                                                      J2 HOLDINGS, INCORPORATED
Dated:   September 29, 1997
         Jericho, New York                            By:   /s/ Jordan Belfort
                                                             Jordan Belfort
                                                             President

Dated:   September 29, 1997
         Jericho, New York                            By:   /s/ Jordan Belfort
                                                               Jordan Belfort





                                    EXHIBIT B

                  The name and principal occupation or employment, which is each
instance is with J2 Holdings, Incorporated ("J2 Holdings") located at 500 North
Broadway, Suite 240, Jericho, New York 11753, of each executive officer and
director of J2 Holdings is as follows:

NAME                                   PRINCIPLE OCCUPATION
                                       OR EMPLOYMENT

Jordan Belfort                         President of J2 Holdings;
                                       Mr. Belfort's present
                                       principal occupation is the
                                       management of personal and
                                       family investments. Mr.
                                       Belfort sometimes engages in
                                       such activities with JRB
                                       Group, Incorporated, with
                                       offices at 500 North
                                       Broadway, Suite 240,
                                       Jericho, New York, 11753.

Item 2-6.
                  Please refer to Items 2-6 herein reporting the beneficial
                  ownership.