UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q


[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the quarterly period ended                September 30, 2004
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[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the transition period from                        to
                                --------------------      ---------------------

                         Commission File Number 0-23702
                                               ---------

                               STEVEN MADDEN, LTD.
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             (Exact name of Registrant as specified in its charter)


           Delaware                                       13-3588231
- -------------------------------             ------------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

52-16 Barnett Avenue, Long Island City, New York                11104
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 (Address of principal executive offices)                     (Zip Code)

Registrant's telephone number, including area code          (718) 446-1800
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Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months and  (2) has been subject to such filing
requirements for the past 90 days.
Yes [X] No [ ]

Indicate by check mark whether the registrant is an accelerated filer (as
defined in Rule 12b-2 of the Exchange Act).  Yes [X]  No [ ].

As of November 3, 2004, the latest practicable date, there were 13,053,505
shares of common stock, $.0001 par value, outstanding.

STEVEN MADDEN, LTD. FORM 10-Q QUARTERLY REPORT September 30, 2004 TABLE OF CONTENTS PART I- FINANCIAL INFORMATION ITEM 1. Condensed Consolidated Financial Statements (Unaudited): Consolidated Balance Sheets.................................. 3 Consolidated Statements of Operations........................ 4 Consolidated Statements of Cash Flows........................ 5 Notes to Unaudited Condensed Consolidated Financial Statements................................................... 6 ITEM 2. Management's Discussion and Analysis of Financial Condition and Results of Operations.......................... 11 ITEM 3. Quantitative and Qualitative Disclosures About Market Risk... 25 ITEM 4. Controls and Procedures...................................... 25 PART II - OTHER INFORMATION ITEM 1. Legal Proceedings............................................ 26 ITEM 2. Unregistered Sales of Equity Securities and Use of Proceeds.. 27 ITEM 6. Exhibits and Reports on Form 8-K............................. 27 Signature.................................................... 28 2

PART I. FINANCIAL INFORMATION Item 1. Condensed Consolidated Financial Statements STEVEN MADDEN, LTD. AND SUBSIDIARIES Consolidated Balance Sheets (in thousands) September 30, December 31, September 30, 2004 2003 2003 ------------- ------------- ------------- (unaudited) (unaudited) ASSETS Current assets: Cash and cash equivalents $ 18,128 $ 53,073 $ 34,180 Accounts receivable, net of allowances of $688, $452 and $452 3,223 4,281 6,747 Due from factor, net of allowances of $1,973, $1,926 and $1,909 45,370 28,748 32,256 Inventories 30,441 23,858 22,983 Marketable securities - available for sale 10,183 3,229 7,969 Prepaid expenses and other current assets 2,403 2,844 3,776 Prepaid taxes 405 4,270 Deferred taxes 2,292 1,692 1,633 ------------- ------------- ------------- Total current assets 112,445 121,995 109,544 Property and equipment, net 20,372 18,391 18,403 Deferred taxes 5,618 5,618 3,699 Deposits and other 428 370 366 Marketable securities - available for sale 40,225 29,430 36,440 Cost in excess of fair value of net assets acquired 2,066 2,066 2,066 ------------- ------------- ------------- $ 181,154 $ 177,870 $ 170,518 ============= ============= ============= LIABILITIES Current liabilities: Current portion of capital lease obligations $ 1 $ 3 Accounts payable $ 7,571 11,087 8,524 Accrued expenses 4,401 5,300 5,928 Accrued incentive compensation 292 467 951 ------------- ------------- ------------- Total current liabilities 12,264 16,855 15,406 Deferred rent 2,141 1,828 1,714 ------------- ------------- ------------- 14,405 18,683 17,120 ------------- ------------- ------------- Commitments, contingencies and other STOCKHOLDERS' EQUITY Preferred stock - $.0001 par value, 5,000 shares authorized; none issued; Series A Junior Participating preferred stock - $.0001 par value, 60 shares authorized; none issued Common stock - $.0001 par value, 60,000 shares authorized, 14,582, 14,459 and 14,355 shares issued, 13,054, 13,214 and 13,110 outstanding 1 1 1 Additional paid-in capital 79,395 79,136 76,359 Retained earnings 103,078 91,176 88,624 Unearned compensation (1,663) (3,008) (3,690) Other comprehensive gain: Unrealized gain (loss) on marketable securities (829) (127) 95 Treasury stock - 1,528, 1,245 and 1,245 shares at cost (13,233) (7,991) (7,991) ------------- ------------- ------------- 166,749 159,187 153,398 ------------- ------------- ------------- $ 181,154 $ 177,870 $ 170,518 ============= ============= ============= See accompanying notes to consolidated financial statements - unaudited 3

STEVEN MADDEN, LTD. AND SUBSIDIARIES Consolidated Statements of Operations (unaudited) (in thousands, except per share data) Three Months Ended Nine Months Ended September 30, September 30, ------------------------ ------------------------ 2004 2003 2004 2003 ---------- ---------- ---------- ---------- Net sales: Wholesale $ 64,851 $ 65,601 $ 179,722 $ 186,528 Retail 23,759 23,062 73,890 66,577 ---------- ---------- ---------- ---------- 88,610 88,663 253,612 253,105 ---------- ---------- ---------- ---------- Cost of sales: Wholesale 45,629 42,252 122,472 123,023 Retail 11,531 10,815 35,706 31,213 ---------- ---------- ---------- ---------- 57,160 53,067 158,178 154,236 ---------- ---------- ---------- ---------- Gross profit: Wholesale 19,222 23,349 57,250 63,505 Retail 12,228 12,247 38,184 35,364 ---------- ---------- ---------- ---------- 31,450 35,596 95,434 98,869 Commission and licensing fee income 1,702 2,205 4,929 6,040 Operating expenses (27,285) (26,094) (81,340) (75,324) ---------- ---------- ---------- ---------- Income from operations 5,867 11,707 19,023 29,585 Interest and other income, net 488 426 1,497 1,218 ---------- ---------- ---------- ---------- Income before provision for income taxes 6,355 12,133 20,520 30,803 Provision for income taxes 2,669 5,060 8,618 12,901 ---------- ---------- ---------- ---------- Net income $ 3,686 $ 7,073 $ 11,902 $ 17,902 ========== ========== ========== ========== Basic income per share $ 0.28 $ 0.54 $ 0.90 $ 1.38 ========== ========== ========== ========== Diluted income per share $ 0.26 $ 0.50 $ 0.83 $ 1.27 ========== ========== ========== ========== Basic weighted average common shares outstanding 13,177 13,073 13,243 12,930 Effect of dilutive securities - options/warrants/restricted stock 1,043 1,194 1,085 1,131 ---------- ---------- ---------- ---------- Diluted weighted average common shares outstanding 14,220 14,267 14,328 14,061 ========== ========== ========== ========== See accompanying notes to consolidated financial statements - unaudited 4

STEVEN MADDEN, LTD. AND SUBSIDIARIES Consolidated Statements of Cash Flows (unaudited) (in thousands) Nine Months Ended September 30, ------------------------ 2004 2003 ---------- ---------- Cash flows from operating activities: Net income $ 11,902 $ 17,902 Adjustments to reconcile net income to net cash used in operating activities: Depreciation and amortization 3,654 3,666 Noncash compensation 1,479 2,195 Provision for bad debts 283 146 Deferred rent expense 313 182 Realized loss (gain) on marketable securities (70) (56) Changes in: Accounts receivable 822 (3,663) Due from factor (16,669) (10,074) Inventories (6,583) (3,538) Prepaid expenses, prepaid taxes, deposits and other assets 4,248 (2,193) Accounts payable and other accrued expenses (4,687) (3,476) ---------- ---------- Net cash used in operating activities (5,308) 1,091 ---------- ---------- Cash flows from investing activities: Purchase of property and equipment (5,635) (4,996) Purchase of marketable securities (26,132) (41,840) Sale/redemption of marketable securities 7,150 19,956 ---------- ---------- Net cash used in investing activities (24,617) (26,880) ---------- ---------- Cash flows from financing activities: Proceeds from options and warrants exercised 223 3,267 Purchase of treasury stock (5,242) Repayment of lease obligations (1) (11) ---------- ---------- Net cash (used in) provided by financing activities (5,020) 3,256 ---------- ---------- Net decrease in cash and cash equivalents (34,945) (22,533) Cash and cash equivalents - beginning of period 53,073 56,713 ---------- ---------- Cash and cash equivalents - end of period $ 18,128 $ 34,180 ========== ========== See accompanying notes to consolidated financial statements - unaudited 5

STEVEN MADDEN, LTD. AND SUBSIDIARIES Notes to Consolidated Financial Statements - Unaudited September 30, 2004 NOTE A - BASIS OF REPORTING The accompanying unaudited financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. In the opinion of management, such statements include all adjustments (consisting only of normal recurring items) which are considered necessary for a fair presentation of the financial position of Steven Madden, Ltd. and subsidiaries (the "Company") and the results of its operations and cash flows for the periods presented. The results of its operations for the nine and three-month period ended September 30, 2004 are not necessarily indicative of the operating results for the full year. It is suggested that these financial statements be read in conjunction with the financial statements and related disclosures for the year ended December 31, 2003 included in the Annual Report of Steven Madden, Ltd. on Form 10-K filed with the SEC on March 12, 2004. NOTE B - MARKETABLE SECURITIES Marketable securities consist primarily of corporate bonds which have strong credit ratings and maturities greater than three months and up to five years at the time of purchase. These securities, which are classified as available-for-sale, are carried at fair value, with unrealized gains and losses, net of any tax effect, reported in shareholders' equity as accumulated other comprehensive income (loss). Amortization of premiums and discounts are included in interest income and are not material. The values of these securities may fluctuate as a result of changes in market interest rates and credit risk. NOTE C - INVENTORIES Inventories, which consist of finished goods, are stated at the lower of cost (first-in, first-out method) or market. NOTE D - REVENUE RECOGNITION The Company recognizes revenue on wholesale sales when products are shipped pursuant to our standard terms which are f.o.b. warehouse. Allowances for anticipated discounts and allowances are recognized when sales are recorded. Customers retain the right to replacement of product for poor quality or improper or short shipments, which have historically been immaterial. Retail sales are recognized when the payment is received from customers and are recorded net of returns. The Company earns commission income as a buying agent through its Adesso-Madden Division by arranging to produce private label shoes to the specifications of its clients. Commission revenue is recognized as earned when title of product transfers from the manufacturer to the customer and is recorded on a net basis. The Company licenses its Steve Madden trademark for use in connection with the manufacturing, marketing and sale of outerwear, handbags, belts, sunglasses, eyewear and hosiery. Each license agreement requires the licensee to pay to the Company a royalty based on net sales, a minimum royalty in the event that specified net sales targets are not achieved and a percentage of sales for advertising of the Steve Madden brand. Licensing revenue is recognized on the basis of net sales reported by the licensees or, if greater, minimum guaranteed royalties when received and earned. In substantially all of our license agreements, the minimum guaranteed royalty is earned and payable (due in advance on the first day of the quarter) on a quarterly basis. NOTE E - SALES DEDUCTIONS The Company supports retailers' initiatives to maximize the sales of the Company's products on the retail floor by subsidizing the coop advertising programs of such retailers, providing such retailers with inventory markdown allowances and participating in various other marketing initiatives of such retailers. Such expenses are reflected in the financial statements as deductions to net sales. For the three and nine month period ended September 30, 2004, the total deduction to net sales for these expenses was $8,158,000 and $22,782,000 as compared to $7,124,000 and $20,597,000 for the comparable periods in 2003. 6

STEVEN MADDEN, LTD. AND SUBSIDIARIES Notes to Consolidated Financial Statements - Unaudited September 30, 2004 NOTE F - COST OF SALES All costs incurred to bring finished products to our warehouse are included in the cost of sales line item of the Company's Consolidated Statement of Operations. These include purchase commissions, letter of credit fees, f.o.b. costs, sample expenses, custom duty, inbound freight, labels and product packaging. All warehouse and distribution costs are included in the operating expenses line item of the Company's Consolidated Statement of Operations. The Company classifies all shipping costs to customers as operating expenses. The Company's gross margins may not be comparable to other companies in the industry because some companies may include warehouse and distribution costs as a component of cost of sales, while other companies may include them in operating expenses. NOTE G - NET INCOME PER SHARE OF COMMON STOCK Basic income per share is based on the weighted average number of common shares outstanding during the period. Diluted income per share reflects the potential dilution assuming common shares were issued upon the exercise of outstanding options and the proceeds thereof were used to purchase outstanding common shares. Diluted income per share also reflects the unvested and unissued shares that the Company has agreed to issue to certain employee and independent contractors in the future if certain conditions are met which have a dilutive effect. For the three months and nine months ended September 30, 2004, approximately 1,210,000 and 135,000 stock options, respectively, have been excluded from the calculation because inclusion of such shares would be antidilutive, as compared to approximately 70,000 and 559,000 stock options, respectively, for the three and nine months ended September 30, 2003. NOTE H - STOCK-BASED COMPENSATION Statement of Financial Accounting Standards ("SFAS") No. 123, "Accounting for Stock-Based Compensation", encourages the use of the fair value based method of accounting for stock-based employee compensation. Alternatively, SFAS No. 123 allows entities to continue to apply the intrinsic value method prescribed by Accounting Principles Board ("APB") Opinion 25, "Accounting for Stock Issued to Employees", and related interpretations and provide pro forma disclosures of net income and earnings per share, as if the fair value based method of accounting had been applied to employee awards. The Company has elected to continue to apply the provisions of APB Opinion 25 and provide the disclosures required by SFAS No. 123 and SFAS No. 148, "Accounting for Stock-Based Compensation - Transition and Disclosure", which was released in December 2003 as an amendment of SFAS No. 123. The following table illustrates the effect on net income and earnings per share if the fair value based method had been applied to all awards. Three Months Ended Nine Months Ended September 30, September 30, ---------------------------- ---------------------------- 2004 2003 2004 2003 ------------ ------------ ------------ ------------ Reported net income $ 3,686 $ 7,073 $ 11,902 $ 17,902 Stock-based employee compensation included in reported net income, net of tax 102 149 299 314 Stock-based employee compensation determined under the fair value based method, net of tax (968) (748) (2,486) (2,002) ------------ ------------ ------------ ------------ Pro forma net income $ 2,820 $ 6,474 $ 9,715 $ 16,214 ============ ============ ============ ============ Basic income per share: As reported $ 0.28 $ 0.54 $ 0.90 $ 1.38 Pro forma $ 0.21 $ 0.50 $ 0.73 $ 1.25 Diluted income per share: As reported $ 0.26 $ 0.50 $ 0.83 $ 1.27 Pro forma $ 0.20 $ 0.45 $ 0.68 $ 1.15 7

STEVEN MADDEN, LTD. AND SUBSIDIARIES Notes to Consolidated Financial Statements - Unaudited September 30, 2004 NOTE I - COMPREHENSIVE INCOME Comprehensive income for the three and nine month periods ended September 30, 2004, after considering other comprehensive income including unrealized gain (loss) on marketable securities of $200 and $(702) was $3,886 and $11,200 respectively. For the comparable periods ended September 30, 2003, after considering other comprehensive (loss) on marketable securities of $(202) and $(41), comprehensive income was $6,871 and $17,861 respectively. NOTE J - COMMITMENTS, CONTINGENCIES AND OTHER [1] Indictment: On June 20, 2000, Steven Madden, the Company's former Chairman and Chief Executive Officer, was indicted in the United States District Courts for the Southern District and Eastern District of New York. The indictments alleged that Mr. Madden engaged in securities fraud and money laundering activities. In addition, the Securities and Exchange Commission filed a complaint in the United States District Court for the Eastern District of New York alleging that Mr. Madden violated Section 17(a) of the Securities Exchange Act of 1934, as amended. On May 21, 2001, Steven Madden entered into a plea agreement with the U.S. Attorney's Office, pursuant to which he pled guilty to four of the federal charges filed against him. In addition, Mr. Madden reached a separate settlement agreement with the Securities and Exchange Commission regarding the allegations contained in its complaint. As a result, Mr. Madden resigned as the Company's Chief Executive Officer and as a member of the Company's Board of Directors effective July 1, 2001. Mr. Madden has agreed to serve as the Company's Creative and Design Chief, a non-executive position. On April 4, 2002, Mr. Madden was sentenced in the United States District Court for the Southern District of New York to forty-one (41) months' imprisonment in connection with two of the federal charges to which he pled guilty. On May 3, 2002, Mr. Madden was sentenced in the United States District Court for the Eastern District of New York to forty-one (41) months' imprisonment in connection with the remaining two charges to which he pled guilty. The sentences will run concurrently. Under the settlement agreement with the Securities and Exchange Commission, Mr. Madden has agreed to not serve as an officer or director of a publicly traded company for 7 years. Neither the indictments nor the Securities and Exchange Commission complaint alleged any wrongdoing by the Company or its other officers and directors. Mr. Madden began serving his sentence in September of 2002. In December 2001, the Company purchased a loss mitigation policy to cover costs arising out of lawsuits related to the June 2000 federal indictment of Steven Madden described above. The policy covers the Company's anticipated damages and legal costs in connection with such lawsuits. The Company is obligated to pay for damages and costs in excess of the policy limits. The cost of the policy was $6,950,000. It is the Company's policy not to recognize any expected insurance recoveries until received. [2] Class action litigation: Between June and August 2000 several class action lawsuits were commenced in the United States District Court for the Eastern District of New York against the Company, Steven Madden personally, and, in some of the actions, the Company's then President and its Chief Financial Officer. A settlement of these actions was reached and, on May 25, 2004, the Court entered a Final Order and Judgment pursuant to which the Court dismissed these actions in accordance with the settlement agreement. The settlement amounts did not have a material effect on the Company's financial position. [3] Shareholder derivative actions: On or about September 26, 2000, a shareholder derivative action was commenced in the United States District Court for the Eastern District of New York, captioned Herrera v. Steven Madden and Steven Madden, Ltd. The Company is named as a nominal defendant in the action. A settlement of these actions was reached and, 8

STEVEN MADDEN, LTD. AND SUBSIDIARIES Notes to Consolidated Financial Statements - Unaudited September 30, 2004 NOTE J - COMMITMENTS, CONTINGENCIES AND OTHER (CONTINUED) [3] Shareholder derivative actions: (continued) on June 1, 2004, the Court entered an Amended Order and Final Judgment of Derivative Action pursuant to which the Court dismissed these actions in accordance with the settlement agreement. The settlement amounts did not have a material effect on the Company's financial position. On or about November 28, 2001, a shareholder derivative complaint was filed in the United States District Court for the Eastern District of New York, captioned Herrera v. Karson, et al. The Company and certain of the Company's present and/or former directors were named as defendants in this action. A settlement of these actions was reached and, on June 1, 2004, the Court entered an Amended Order and Final Judgment of Derivative Action pursuant to which the Court dismissed these actions in accordance with the settlement agreement. The settlement amounts did not have a material effect on the Company's financial position. [4] Other actions: (a) The Company and certain of the Company's present and/or former directors have been named in an action commenced in the United States District Court for the Eastern District of New York by the Safeco Surplus Lines Insurance Company captioned Safeco Surplus Lines Ins. Co. v. Steven Madden Ltd., et al., 02 CV 1151 (JG). The complaint principally seeks rescission of the excess insurance policy issued by Safeco to the Company for the February 4, 2000 to June 13, 2001 period and an order declaring that Safeco does not owe any indemnity obligation to the Company or any of its officers and directors in connection with the putative shareholder class action and derivative cases described in the Form 10Q filed by the Company for the quarter ended March 31, 2002. The parties agreed to resolve Safeco's claims without any payment to Safeco and the case was dismissed, with prejudice and without costs to any of the parties, by stipulation, which stipulation was so ordered by the Court. (b) On or about June 6, 2003, an action was commenced in the United States District Court for the Central District of California, captioned Global Brand Marketing, Inc. v. Steve Madden Ltd. On April 13, 2004 the parties agreed to a settlement of this action. The settlement amount did not have a material effect on the Company's financial position or result of operations. A stipulation of dismissal of this action has been executed by the parties and filed with the District Court. On April 15, 2004, the Court dismissed this action. (c) On December 15, 2003, the Company commenced an action against LaRue Distributors, Inc. ("LaRue") in the United States District Court for the Southern District of New York. The Company seeks a declaratory judgment that the Company properly terminated a license agreement with LaRue and monetary damages for breaches of the license agreement and trademark infringement by LaRue. Subsequently, LaRue served an answer and counterclaim alleging that the license agreement was improperly terminated by the Company and seeking compensatory and punitive damages. The Company filed an answer denying any liability with respect to the counterclaim. This action is in the pretrial discovery stage. The Company believes that it has substantial defenses to the counterclaim asserted by LaRue. The Company believes that this action will not have a material effect on the Company's financial position. (d) On or about July 9, 2004, an action was filed in the United States District Court for the Southern District of New York against the Company by Robert Marc for trademark infringement, captioned Robert Marc v. Steve Madden, Ltd. Case No. 04 CV 5354 (JGK). In the action Robert Marc claims trademark infringement in connection with a "bar and dot" design on the sides of certain eyewear. The alleged infringing eyeglasses are manufactured and sold by the Company's licensee for eyewear, Colors in Optics, which is also a defendant in the action. Colors in Optics has assumed responsibility for the defense of this action. The Company believes that this action will not have a material effect on the Company's financial position. 9

STEVEN MADDEN, LTD. AND SUBSIDIARIES Notes to Consolidated Financial Statements - Unaudited September 30, 2004 (e) The Company has been named as a defendant in various other lawsuits in the normal course of business. In the opinion of management, after consulting with legal counsels, the liabilities, if any, resulting from these matters should not have a material effect on the Company's financial position or results of operations. It is the policy of management to disclose the amount or range of reasonably possible losses in excess of recorded amounts. [5] SEC request for information: On April 26, 2004, the SEC sent the Company a letter requesting information and documents relating to, among other things, Steven Madden's employment with the Company. The Company has responded to this request. 10

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - -------------------------------------------------------------------------------- The following discussion of the Company's financial condition and results of operations should be read in conjunction with the unaudited Financial Statements and Notes thereto appearing elsewhere in this document. Statements in this "Management's Discussion and Analysis of Financial Condition and Results of Operations" and elsewhere in this document as well as statements made in press releases and oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company's behalf that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes", "belief", "expects", "intends", "anticipates", "projects" or "plans" to be uncertain forward-looking statements. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission. Financial Overview: - ------------------ The third quarter of 2004 was a challenging quarter for the Company. Less than expected consumer demand, unstable weather conditions, and higher inventory markdowns adversely impacted third quarter profitability which resulted net sales to remain flat at $88.6 million compared to last year. Gross profit as percentage of sales decreased to 35.5% from 40.1% the year before. The Company's overall margins were negatively impacted by increases in cost of sales due to higher inventory costs associated with the utilization of product sourcing that provided shorter delivery times combined with pricing pressure from our wholesale customers. Additionally, sales deductions for the quarter increased by 1.4% over the year before. The Company projects continued markdown as well as gross margin pressure in both the wholesale and retail businesses for the balance of the year. The Company's inventory turn decreased to 7.6 times compared to 9.7 times last year, reflecting an increase in inventory levels to $30.4 million this year compared with $23 million last year. The increased inventory level is partially due to the Company intentionally receiving its product early in order to avoid anticipated shipping delays in importing goods through the port of Long Beach. Additionally, inventory levels in the Steven Wholesale Division increased to support the substantial sales growth in that division over last year. Inventory requirements for the new Candie's Wholesale Division also contributed to the increased inventory level. Finally, inventory levels in the Steve Madden Retail Division increased due to slower than expected third quarter sales levels and the extra inventory required for the eight additional stores opened since last year. The Company's accounts receivable average collection days increased to 69 from 50 a year ago. The slow down in receivables collection was due in part to higher sales to customers that require longer payment terms than the Company's normal channels. In our retail stores, comparative store sales (sales of stores that were in operation throughout all of the third quarters of 2004 and 2003) remained flat while our sales per square foot decreased to $635 from $653 last year. As of September 30, 2004, the Company had a strong balance sheet with approximately $68.5 million in cash, cash equivalents and investment securities, no short or long term debt, and total stockholders equity of $166.7 million. Working capital increased from $94 million last year to $100 million this year. The Company repurchased 197,700 shares of common stock this quarter at an average price of $18.42. During the nine month period ending September 30, 2004, the Company repurchased a total of 282,900 shares, reflecting management's continued confidence in the Company's long-term prospects and its commitment to enhance shareholder value. The Company anticipates that the fourth quarter of this year will continue to be difficult. Anticipated soft consumer demand for the l.e.i., Stevies, and Unionbay brands will cause the recent trend to continue. The continued higher markdown and allowance environment combined with the higher inventory costs and sales allowances caused by pressures from retailers will keep gross margins at historically low levels. 11

The following tables set forth information on operations for the periods indicated: Selected Financial Information ------------------------------ Nine Months Ended ----------------- September 30 ------------ ($ in thousands) 2004 2003 ------------------- ------------------- Consolidated: - ------------ Net Sales $253,612 100% $253,105 100% Cost of Sales 158,178 62 154,236 61 Gross Profit 95,434 38 98,869 39 Other Operating Income 4,929 2 6,040 3 Operating Expenses 81,340 32 75,324 30 Income from Operations 19,023 8 29,585 12 Interest and Other Income Net 1,497 0 1,218 0 Income Before Income Taxes 20,520 8 30,803 12 Net Income 11,902 5 17,902 7 By Segment WHOLESALE DIVISIONS: - -------------------- Steven Madden, Ltd. - ------------------- Madden Womens: - -------------- Net Sales $ 89,005 100% $ 91,449 100% Cost of Sales 61,008 69 62,631 68 Gross Profit 27,997 31 28,818 32 Other Operating Income 1,748 2 2,024 2 Operating Expenses 21,736 24 22,271 24 Income from Operations 8,009 9 8,571 10 l.e.i. Footwear: - ---------------- Net Sales $ 31,086 100% $ 49,371 100% Cost of sales 21,621 70 30,638 62 Gross Profit 9,465 30 18,733 38 Operating Expenses 7,957 25 10,428 21 Income from Operations 1,508 5 8,305 17 Madden Mens: - ------------ Net Sales $ 20,350 100% $ 28,065 100% Cost of sales 14,045 69 18,206 65 Gross Profit 6,305 31 9,859 35 Operating Expenses 5,829 29 6,205 22 Income from Operations 476 2 3,654 13 Candie's Footwear: - ------------------ Net Sales $ 12,315 100% -- -- Cost of sales 8,602 70 -- -- Gross Profit 3,713 30 -- -- Operating Expenses 3,245 26 -- -- Income from Operations 468 4 -- -- 12

Selected Financial Information ------------------------------ Nine Months Ended ----------------- September 30 ------------ ($ in thousands) 2004 2003 ------------------- ------------------- By Segment (Continued) WHOLESALE DIVISIONS: - -------------------- Diva Acquisition Corp. (Steven): - -------------------------------- Net Sales $ 17,931 100% $ 8,695 100% Cost of sales 10,929 61 5,735 66 Gross Profit 7,002 39 2,960 34 Operating Expenses 3,894 22 2,185 25 Income from Operations 3,108 17 775 9 Stevies Inc.: - ------------- Net Sales $ 8,715 100% $ 8,656 100% Cost of sales 5,947 68 5,626 65 Gross Profit 2,768 32 3,030 35 Other Operating Income -- -- 11 0 Operating Expenses 2,026 23 1,814 21 Income from Operations 742 9 1,227 14 Unionbay Men's Footwear: - ------------------------ Net Sales $ 320 100% $ 292 100% Cost of Sales 320 100 187 64 Gross Profit (Loss) 0 0 105 36 Operating Expenses 497 155 325 111 Loss from Operations (497) (155) (220) (75) RETAIL DIVISION: - ---------------- Steven Madden Retail Inc.: - -------------------------- Net Sales $ 73,890 100% $ 66,577 100% Cost of Sales 35,706 48 31,213 47 Gross Profit 38,184 52 35,364 53 Operating Expenses 34,452 47 30,371 46 Income from Operations 3,732 5 4,993 7 Number of Stores 90 82 ADESSO MADDEN INC.: - ------------------- (FIRST COST) Other Operating Revenue $ 3,181 100% $ 4,005 100% Operating Expenses 1,704 54 1,725 43 Income from Operations 1,477 46 2,280 57 13

Selected Financial Information ------------------------------ Three Months Ended ------------------ September 30 ------------ ($ in thousands) 2004 2003 ------------------- ------------------- Consolidated: - ------------ Net Sales $ 88,610 100% $ 88,663 100% Cost of Sales 57,160 65 53,067 60 Gross Profit 31,450 35 35,596 40 Other Operating Income 1,702 2 2,205 2 Operating Expenses 27,285 31 26,094 29 Income from Operations 5,867 6 11,707 13 Interest and Other Income Net 488 1 426 1 Income Before Income Taxes 6,355 7 12,133 14 Net Income 3,686 4 7,073 8 By Segment WHOLESALE DIVISIONS: - -------------------- Steven Madden, Ltd. - ------------------- Madden Womens: - -------------- Net Sales $ 32,507 100% $ 32,243 100% Cost of Sales 22,925 71 21,655 67 Gross Profit 9,582 29 10,588 33 Other Operating Income 508 2 772 3 Operating Expenses 7,424 23 7,942 25 Income from Operations 2,666 8 3,418 11 l.e.i. Footwear: - ---------------- Net Sales $ 9,358 100% $ 17,550 100% Cost of sales 7,038 75 10,690 61 Gross Profit 2,320 25 6,860 39 Operating Expenses 1,968 21 3,545 20 Income from Operations 352 4 3,315 19 Madden Mens: - ------------ Net Sales $ 7,329 100% $ 8,249 100% Cost of sales 4,948 68 5,316 64 Gross Profit 2,381 32 2,933 36 Operating Expenses 2,239 30 1,822 22 Income from Operations 142 2 1,111 14 Candie's Footwear: - ------------------ Net Sales $ 5,364 100% -- -- Cost of sales 3,885 72 -- -- Gross Profit 1,479 28 -- -- Operating Expenses 1,356 25 -- -- Income from Operations 123 3 -- -- 14

Selected Financial Information ------------------------------ Three Months Ended ------------------ September 30 ------------ ($ in thousands) 2004 2003 -------------------- -------------------- By Segment (Continued) Diva Acquisition Corp. (Steven): - -------------------------------- Net Sales $ 6,840 100% $ 4,365 100% Cost of sales 4,468 65 2,577 59 Gross Profit 2,372 35 1,788 41 Operating Expenses 1,431 21 961 22 Income from Operations 941 14 827 19 Stevies Inc.: - ------------- Net Sales $ 3,227 100% $ 2,902 100% Cost of sales 2,196 68 1,827 63 Gross Profit 1,031 32 1,075 37 Other Operating Income -- -- 2 0 Operating Expenses 640 20 674 23 Income from Operations 391 12 403 14 Unionbay Men's Footwear: - ------------------------ Net Sales $ 226 100% $ 292 100% Cost of Sales 169 75 187 64 Gross Profit 57 25 105 36 Operating Expenses 159 70 325 111 Loss from Operations (102) (45) (220) (75) RETAIL DIVISION: - ---------------- Steven Madden Retail Inc.: - -------------------------- Net Sales $ 23,759 100% $ 23,062 100% Cost of Sales 11,531 49 10,815 47 Gross Profit 12,228 51 12,247 53 Operating Expenses 11,541 48 10,290 45 Income from Operations 687 3 1,957 8 Number of Stores 90 82 ADESSO MADDEN INC.: - ------------------- (FIRST COST) Other Operating Revenue $ 1,194 100% $ 1,431 100% Operating Expenses 527 44 535 37 Income from Operations 667 56 896 63 15

RESULTS OF OPERATIONS ($ in thousands) Nine Months Ended September 30, 2004 vs. Nine Months Ended September 30, 2003 Consolidated: - ------------- Total net sales for the nine-month period ended September 30, 2004 remained virtually unchanged ($253,612 in 2004 as compared to $253,105 in 2003). Sales increases from the Retail Division, the Steven Wholesale Division and contribution from the new Candie's Wholesale Division were offset by declines in the Madden Mens and Womens, as well as the l.e.i. Wholesale Divisions. Gross profit as a percentage of sales decreased to 38% in 2004 from 39% in 2003, primarily due to an increase in cost of sales due to higher inventory costs associated with the utilization of product sourcing that provided shorter delivery times combined with pricing pressure from our wholesale customers. Additionally, the l.e.i. Wholesale Division continued to face greater than expected pressure due to a decline in sales combined with higher markdowns and allowances at retail which resulted in a substantial increase in sales deductions in 2004 compared to 2003. Operating expenses increased to $81,340 in 2004 from $75,324 in 2003. This increase resulted from increased professional fees incurred by the Company in complying with the rules and regulations adopted pursuant to the Sarbanes-Oxley Act of 2002, higher occupancy expenses associated with the operation of eight additional retail stores in the current period, a reclassification of warehouse expenses and the costs associated with the launch of the Candie's and Unionbay Wholesale Divisions. Income from operations was $19,023 in 2004 compared to $29,585 in 2003. Net income was $11,902 in 2004 compared to $17,902 in 2003. The decrease in income was primarily due to the lower margins and increased expenses described in the previous paragraphs. Wholesale Divisions: - -------------------- Steven Madden, Ltd. (Madden Womens, l.e.i. Footwear , Madden Mens and Candie's Footwear): Sales from the Madden Womens Wholesale Division ("Madden Womens") accounted for $89,005 or 35%, and $91,449 or 36%, of total sales in 2004 and 2003, respectively. This decrease in sales was the result of more conservative spring buying patterns among the Company's wholesale customers during the first quarter of 2004. Gross profit as a percentage of sales decreased to 31% in 2004 from 32% in 2003, primarily due to price pressures in the third quarter combined with an increase in markdowns and allowances caused by higher levels of promotional activities at retail. Operating expenses decreased to $21,736 in 2004 from $22,271 in 2003 due to decreases in selling and related expenses. Income from operations for Madden Womens was $8,009 in 2004 compared to $8,571 in 2003. Sales from the l.e.i. Footwear Wholesale Division ("l.e.i.") accounted for $31,086 or 12%, and $49,371 or 20%, of total sales in 2004 and 2003, respectively. This decrease in sales resulted from a reduction in the casual business combined with a disappointing performance at retail. Gross profit as a percentage of sales decreased to 30% in 2004 from 38% in 2003 primarily due to higher inventory markdowns and clearance at retail. Operating expenses decreased to $7,957 in 2004 from $10,428 in 2003 due to decreases in selling and related expenses. Income from operations for l.e.i. was $1,508 in 2004 compared to $8,305 in 2003. Sales from the Madden Mens Wholesale Division ("Madden Mens") accounted for $20,350 or 8%, and $28,065 or 11%, of total sales in 2004 and 2003, respectively. This sales decrease was the result of a downturn in the Men's casual fashion footwear segment and price reductions on slow moving styles. Gross profit as a percentage of sales decreased to 31% in 2004 from 35% in 2003 primarily due to an increase in markdowns and allowances caused by higher levels of promotional activities at retail. Operating expenses decreased to $5,829 in 2004 from $6,205 in 2003, due to decreases in selling and related expenses. Income from operations for Madden Mens was $476 in 2004 compared to $3,654 in 2003. The Candie's Footwear Wholesale Division (Candie's) which was launched in the fourth quarter of 2003, generated net sales of $12,315 or 5% of total sales in the first nine months of 2004. Gross profit as a percentage of sales was 16

30% and income from operations was $468. Candie's customers are comprised of major department and specialty stores, including Belk, Macy's West, Rich's, Bon Marche, Robinson's, Filene's, Carson's and Nordstrom. Diva Acquisition Corp. ("Steven"): Sales from Steven accounted for $17,931 or 7%, and $8,695 or 3%, of total sales in 2004 and 2003, respectively. This 106% increase in sales was principally due to the success of key styles including woods, jeweled sandals and dress mocs. Also, Steven added new retail doors, including Dillards, Macy's West and Parisians, and initiated a replenishment program during the first quarter of 2004, enabling retailers to generate weekly reorders with improved turn and profitability. Gross profit as a percentage of sales increased to 39% in 2004 from 34% in 2003, primarily the result of cost effective sourcing, and a reduction in close-out inventory. Operating expenses increased to $3,894 in 2004 from $2,185 in 2003 due to increases in selling, designing, marketing and advertising expenses. Income from operations for Steven was $3,108 in 2004 compared to $775 in 2003. Stevies Inc. ("Stevies"): Sales from Stevies accounted for $8,715 or 3%, and $8,656 or 3%, of total sales in 2004 and 2003, respectively. Management anticipates softer sales and gross margins going forward based upon an expected weakness in wholesale and consumer demand. Gross profit as a percentage of sales decreased to 32% in 2004 from 35% in 2003, primarily due to pricing pressures. Operating expenses increased to $2,026 in 2004 from $1,814 in 2003 due to increases in payroll and payroll related expenses. Income from operations for Stevies was $742 in 2004 compared to $1,227 in 2003. Unionbay Men's Footwear ("Unionbay"): Unionbay, which launched in the fall of 2003, generated net sales of $320 for the first nine months of 2004. The consumer acceptance of the fall 2003 line was less than anticipated. As a result, the Company changed product direction and changed the division's management in the fourth quarter of 2003, which caused the Company to forgo shipments of spring 2004 Unionbay products. In the third quarter of 2004, the Company diversified its product distribution to mid-tier customers. Retail Division: - ---------------- Sales from the Retail Division accounted for $73,890 or 29% and $66,577 or 26% of total sales in 2004 and 2003, respectively. As of September 30, 2004, there were 90 retail stores compared to 82 retail stores as of September 30, 2003. Comparable store sales (sales of those stores that were open for all of 2003 and 2004) for the nine-month period ended September 30, 2004 increased 8% over the same period of 2003. This increase was achieved through management's immediate reaction to at-once demand for boots early in the first quarter of 2004. Additionally the increase was the result of a combination of higher unit sales and higher average selling prices, particularly in the Company's core women's footwear category. Gross profit as a percentage of sales decreased to 52% in 2004 from 53% in 2003, primarily due to an increase in promotional activity in 2004. Operating expenses for the Retail Division were $34,452 in 2004 and $30,371 in 2003. This increase was primarily due to increased payroll and payroll related expenses, higher occupancy expenses associated with the operation of eight additional stores in the current period and higher advertising expenditures. Despite increases in sales, income from operations for the Retail Division decreased to $3,732 in 2004 compared to $4,993 in 2003 due to the lower margins and the Company's investment in the brand through higher advertising costs. Adesso-Madden Division: - ----------------------- Adesso-Madden, Inc. generated commission revenues of $3,181 in 2004, compared to $4,005 in 2003. This decrease was the result of a major customer sharply reducing its purchases in order to reduce inventory levels in its stores. Income from operations for Adesso-Madden was $1,477 in 2004 compared to $2,280 in 2003. 17

Three Months Ended September 30, 2004 vs. Three Months Ended September 30, 2003 Consolidated: - ------------- Total net sales for the three-month period ended September 30, 2004 remained virtually unchanged ($88,610 in 2004 as compared to $88,663 in 2003). Sales increases from the Retail Division, the Steven Wholesale Division and contribution from the new Candie's Wholesale Division were offset by declines in the l.e.i. and Madden Mens Wholesale Divisions. Gross profit as a percentage of sales decreased to 35% in 2004 from 40% in 2003, primarily due to an increase in cost of sales due to higher inventory costs associated with the utilization of product sourcing that provided shorter delivery times combined with pricing pressure from our wholesale customers. Additionally, the l.e.i. Wholesale Division continued to face greater than expected pressure due to a decline in sales combined with higher markdowns and allowances at retail which resulted in a substantial increase in sales deductions in 2004 compared to 2003. Operating expenses increased to $27,285 in 2004 from $26,094 in 2003. This increase resulted from increased professional fees incurred by the Company in complying with the rules and regulations adopted pursuant to the Sarbanes-Oxley Act of 2002, higher occupancy expenses associated with the operation of eight additional retail stores in the current period, a reclassification of warehouse expenses and the costs associated with the launch of the Candie's and Unionbay Wholesale Divisions. Income from operations was $5,867 in 2004 compared to $11,707 in 2003. Net income was $3,686 in 2004 compared to $7,073 in 2003. This decrease in income was primarily due to the lower margins and increased expenses described in the previous paragraphs. Wholesale Divisions: - -------------------- Steven Madden, Ltd. (Madden Womens, l.e.i. Footwear, Madden Mens and Candie's Footwear): Sales from Madden Womens accounted for $32,507 or 37%, and $32,243 or 36%, of total sales in 2004 and 2003, respectively. Disappointing sell-through on boots and fashion colors were offset by successes in the dress classification. Gross profit as a percentage of sales decreased to 29% in 2004 from 33% in 2003, primarily due to an increase in cost of sales resulting from higher inventory costs associated with the utilization of product sourcing that provided shorter delivery times combined with pricing pressure from our wholesale customers. Operating expenses decreased to $7,424 in 2004 from $7,942 in 2003 due to decreases in payroll and payroll related expenses. Income from operations for Madden Womens was $2,666 in 2004 compared to $3,418 in 2003. Sales from l.e.i. accounted for $9,358 or 11%, and $17,550 or 20%, of total sales in 2004 and 2003, respectively. This decrease in sales resulted from our largest customers reducing their casual junior footwear plans. Additionally, management attempts to position l.e.i. as a sizeable dress shoe resource met with stiff wholesale customer resistance. The Company significantly increased markdowns and allowances in order to assist the Company's largest customers in clearing out slow moving inventory. This resulted in disappointing margins (gross profit as a percentage of sales decreased to 25% in 2004 from 39% in 2003). Operating expenses decreased to $1,968 in 2004 from $3,545 in 2003 due to decreases in selling and related expenses. Income from operations for l.e.i. was $352 in 2004 compared to $3,315 in 2003. Sales from Madden Mens accounted for $7,329 or 8%, and $8,249 or 9%, of total sales in 2004 and 2003, respectively. The Company expected this sales decline after it received the reduced fall receipt plans of its major customers. Gross profit as a percentage of sales decreased to 32% in 2004 from 36% in 2003 primarily due to increased markdowns and allowances incurred by the Company to assist its customers in clearing out obsolete inventory. Operating expenses increased to $2,239 in 2004 from $1,822 in 2003, due to increase in payroll and related expenses. Income from operations for Madden Mens was $142 in 2004 compared to $1,111 in 2003. Candie's began shipping product in the fourth quarter of 2003. Candie's generated net sales of $5,364 in the third quarter of 2004. Gross profit percentage of sales was 28% and income from operation was $123 in 2004. 18

Diva Acquisition Corp. ("Steven"): Sales from Steven accounted for $6,840 or 8%, and $4,365 or 5%, of total sales in 2004 and 2003, respectively. This 57% increase in sales was principally due to the success of detailed dress shoes. Gross profit as a percentage of sales decreased to 35% in 2004 from 41% in 2003, primarily due to the clearance of slow moving inventory. Operating expenses increased to $1,431 in 2004 from $961 in 2003 due to increased incentive compensation and selling related expenses associated with increased sales. Income from operations for Steven was $941 in 2004 compared to $827 in 2003. Stevies Inc. ("Stevies"): Sales from Stevies accounted for $3,227 or 4%, and $2,902 or 3%, of total sales in 2004 and 2003, respectively. Gross profit as a percentage of sales decreased to 32% in 2004 from 37% in 2003, primarily due to price pressures at retail. Operating expenses remained virtually unchanged at $640 in 2004 compared to $674 in 2003. Income from operations for Stevies was $391 in 2004 compared to $403 in 2003. Unionbay Men's Footwear ("Unionbay"): Unionbay generated net sales of $226 in 2004 compared to $292 in 2003. In the third quarter of 2004 the Company diversified its product distribution to mid-tier customers. Retail Division: - ---------------- Sales from the Retail Division accounted for $23,759 or 27% and $23,062 or 26% of total sales in 2004 and 2003, respectively. As of September 30, 2004, there were 90 retail stores compared to 82 retail stores as of September 30, 2003. Comparable store sales for the three-month period ended September 30, 2004 remained flat over the same period of 2003. These flat sales were a result of lower than expected early boot selling during the back to school selling season, which was partially offset by increases in the sale of dress shoes. Additionally, the back to school selling season had a late start, particularly in the northeast and was negatively impacted by the hurricanes in the southeast. Gross profit as a percentage of sales decreased to 51% in 2004 from 53% in 2003 primarily due to increased promotional activity. Operating expenses for the Retail Division were $11,541 in 2004 and $10,290 in 2003. This increase was primarily due to increased payroll and payroll related expenses, higher occupancy expenses associated with the operation of eight additional retail stores in the current period and higher advertising expenditures. Income from operations for the Retail Division was $687 in 2004 compared to $1,957 in 2003. Adesso-Madden Division: - ----------------------- Adesso-Madden, Inc. generated commission revenues of $1,194 in 2004, compared to $1,431 in 2003. This decrease reflects reduced plans in junior casual shoes among the Adesso-Madden Division's mass-market discount customers. Income from operations for Adesso-Madden was $667 in 2004 compared to $896 in 2003. LICENSE AGREEMENTS Revenue generated from licensing was $1,748 in the first nine months of 2004 compared to $2,035 in the same period of 2003. This decrease resulted from the termination by the Company of its handbag license agreement with La Rue Distributors, Inc. As of September 30, 2004, the Company had five license partners covering five product categories of its Steve Madden brand. The product categories include hosiery, sunglasses, eyewear, belts and outerwear. LIQUIDITY AND CAPITAL RESOURCES The Company had working capital of $100,181 at September 30, 2004 compared to $105,140 at December 31, 2003. The decrease was the result of management's decision to move a portion of excess cash into long-term marketable securities. Under the terms of a factoring agreement with Capital Factors, Inc., the Company is eligible to draw down 80% of its invoiced receivables at an interest rate of one point below the Prime Rate (as defined in such agreement). The agreement with Capital Factors expires December 31, 2004. The Company is currently negotiating an extension to 19

this agreement which management believes will be executed prior to the current expiration date. Capital Factors maintains a lien on all of the Company's receivables and assumes the credit risk for all assigned accounts approved by them. Under the agreement, the Company has a credit line of $15 million. As of September 30, 2004 the Company did not use any portion of the credit line. As of September 30, 2004 the Company had invested $50,408 in marketable securities consisting of corporate bonds, U.S. Treasury notes, government asset-backed securities and equities. The Company believes that based upon its current financial position and available cash and marketable securities, it will meet all of its financial commitments and operating needs for at least the next twelve months. OPERATING ACTIVITIES During the nine-month period ended September 30, 2004, net cash used by operating activities was $5,308. Uses of cash was caused primarily by the following; an increase in factored accounts receivable of $16,669 primarily caused by a sales increase to mid-tier customers who typically have longer payment terms; an increase in inventories of $6,583 partially due to the operation of eight additional retail stores during the period and the early receipt of fall inventory; and a decrease in accounts payable and other accrued expenses of $4,687. Sources of cash were provided principally by net income of $11,902 and a decrease in prepaid expenses, prepaid taxes, deposits and other assets of $4,248. Future minimum annual lease payments under (for leases of office, showroom and retail facilities) non-cancelable operating leases consist of the following at September 30: 2004 $ 9,931 2005 10,848 2006 11,118 2007 10,713 2008 9,260 Thereafter 29,095 ------------- $ 80,965 ============= At September 30, 2004, the Company had un-negotiated open letters of credit for the purchase of imported merchandise of approximately $10,040. The Company has an employment agreement with Steve Madden, its Creative and Design Chief, which provides for an annual base salary of $700 through June 30, 2011. Mr. Madden is entitled to receive base salary payments during periods that he is not actively engaged in the duties of Creative and Design Chief. The agreement also provides for an annual performance bonus, an annual option grant at exercise prices equal to the market price on the date of grant and a non-accountable expense allowance, however, the Company is not required to pay the bonus for any fiscal year that Mr. Madden is not actively engaged in the duties of Creative and Design Chief for at least six months, the Company is not required to grant an annual option if Mr. Madden is not actively engaged in the duties of Creative and Design Chief for at least six months out of the twelve months immediately preceding the grant date for such annual option and the Company is not required to pay the expense allowance for any month during which Mr. Madden is not actively engaged in the duties of Creative and Design Chief. The Company has employment agreements with certain executives, which provide for the payment of compensation aggregating approximately $1,818 in 2004, $1,060 in 2005 and $234 in 2006. In addition, such employment agreements provide for incentive compensation based on various performance criteria as well as other benefits. Significant portions of the Company's products are produced at overseas locations, the majority of which are located in Brazil, China, Italy and Spain. The Company has not entered into any long-term manufacturing or supply contracts with any of these foreign companies. The Company believes that a sufficient number of alternative sources exist outside of the United States for the manufacture of its products. In addition, the Company currently makes approximately ninety-six percent (96%) of its purchases in U.S. dollars. 20

INVESTING ACTIVITIES During the nine-month period ended September 30, 2004, the Company invested $26,132 in marketable securities and received $7,150 from maturities and sales of securities. In addition, the Company incurred capital expenditures of $5,635 principally for leasehold improvements for the eight additional retail stores that were operated during the period and computer systems upgrades. FINANCING ACTIVITIES During the nine-month period ended September 30, 2004, the Company repurchased 282,900 shares of the Company's common stock at a total cost of $5,242. INFLATION The Company does not believe that the relatively low rates of inflation experienced over the last few years in the United States, where it primarily competes, have had a significant effect on sales, expenses or profitability. CRITICAL ACCOUNTING POLICIES AND THE USE OF ESTIMATES Management's Discussion and Analysis of Financial Condition and Results of Operations is based upon our unaudited consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, sales and expenses, and related disclosure of contingent assets and liabilities. Estimates by their nature are based on judgments and available information. The estimates that we make are based upon historical factors, current circumstances and the experience and judgment of our management. We evaluate our assumptions and estimates on an ongoing basis and may employ outside experts to assist in our evaluations. Therefore, actual results could materially differ from those estimates under different assumptions and conditions. We believe the following critical accounting estimates are affected by more significant judgments used in the preparation of our consolidated financial statements: sales and accounts receivable valuation allowances, inventory reserves, valuation of intangible assets, and litigation reserves. Allowances for bad debts, returns, and customer chargebacks. We provide reserves against our trade accounts receivables for future customer chargebacks, coop advertising allowances, discounts, returns and other miscellaneous deductions that relate to the current period. The reserve against our non-factored trade receivables also includes estimated losses that may result from our customers' inability to pay. We determine the amount of the reserve by analyzing our aged receivables, current economic conditions, the prevailing retail environment and historical dilution levels for customers. Failure to correctly estimate the amount of the reserve could materially impact our results of operation and financial position. Inventory reserves. Inventories are stated at lower of cost or market, on a FIFO basis. We review our inventory on a regular basis for excess and slow moving inventory. Our review is based on an analysis of inventory on hand, prior sales, and our expected net realizable value through future sales. Our analysis includes a review of inventory quantities on hand at period-end in relation to year-to-date sales and projections for sales in the foreseeable future. We consider quantities on hand in excess of estimated future sales to be at risk for market impairment. The net realizable value, or market value, is determined based on our estimate of sales prices of such inventory through off-price or discount store channels. The likelihood of any material inventory write-down is dependent primarily on our expectation of future consumer demand for our product. A misinterpretation or misunderstanding of future consumer demand for our product or the economy, or other failure to estimate correctly, could result in inventory valuation changes, either favorably or unfavorably, compared to the valuation determined to be appropriate as of the balance sheet date. Valuation of intangible assets. SFAS No. 142, which was adopted by the Company on January 1, 2002, requires that goodwill and intangible assets with indefinite lives no longer be amortized, but rather be tested for impairment at least annually. This pronouncement also requires that intangible assets with finite lives be amortized over their respective lives to their estimated residual values, and reviewed for impairment in accordance with SFAS No. 144. In accordance with SFAS No. 144, long-lived assets, such as property, equipment, leasehold improvements and goodwill subject to amortization, are reviewed for impairment annually or whenever events or changes in 21

circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset. Litigation reserves. Estimated amounts for litigation claims that are probable and can be reasonably estimated are recorded as liabilities in our consolidated balance sheets. The likelihood of a material change in these estimated reserves would be dependent on new claims as they may arise and the favorable or unfavorable events of the particular litigation. As additional information becomes available, we will assess the potential liability related to our pending litigation and revise our estimates. Such revisions in our estimates of the contingent liability could materially impact our results of operation and financial position. All costs incurred to bring finished products to our warehouse are included in the cost of sales line item of the Company's Consolidated Statement of Operations. These include purchase commissions, letter of credit fees, f.o.b. costs, sample expenses, custom duty, inbound freight, labels and product packaging. All warehouse and distribution costs are included in the operating expenses line item of the Company's Consolidated Statement of Operations. The Company classifies all shipping costs to customers as operating expenses. The Company's gross margins may not be comparable to other companies in the industry because some companies may include warehouse and distribution costs as a component of cost of sales, while other companies may include them in operating expenses. OTHER CONSIDERATIONS Fashion Industry Risks: The success of the Company will depend in significant part upon its ability to anticipate and respond to product and fashion trends as well as to anticipate, gauge and react to changing consumer demands in a timely manner. There can be no assurance that the Company's products will correspond to the changes in taste and demand or that the Company will be able to successfully market products that respond to such trends. If the Company misjudges the market for its products, it may be faced with significant excess inventories for some products and missed opportunities with others. In addition, misjudgments in merchandise selection could adversely affect the Company's image with its customers resulting in lower sales and increased markdown allowances for customers which could have a material adverse effect on the Company's business, financial condition and results of operations. The industry in which the Company operates is cyclical, with purchases tending to decline during recessionary periods when disposable income is low. Purchases of contemporary shoes and accessories tend to decline during recessionary periods and also may decline at other times. While the Company has fared well in recent years in a difficult retail environment, there can be no assurance that the Company will be able to return to its historical rate of growth in revenues and earnings, or remain profitable in the future. A recession in the national or regional economies or uncertainties regarding future economic prospects, among other things, could affect consumer-spending habits and have a material adverse effect on the Company's business, financial condition and results of operations. In recent years, the retail industry has experienced consolidation and other ownership changes. In the future, retailers in the United States and in foreign markets may consolidate, undergo restructurings or reorganizations, or realign their affiliations, any of which could decrease the number of stores that carry the Company's products or increase the ownership concentration within the retail industry. While such changes in the retail industry to date have not had a material adverse effect on the Company's business or financial condition, there can be no assurance as to the future effect of any such changes. Inventory Management: The fashion-oriented nature of the Company's products and the rapid changes in customer preferences leave the Company vulnerable to an increased risk of inventory obsolescence. Thus, the Company's ability to manage its inventories properly is an important factor in its operations. Inventory shortages can adversely affect the timing of shipments to customers and diminish sales and brand loyalty. Conversely, excess inventories can result in lower gross margins due to the excessive discounts and markdowns that might be necessary to reduce inventory levels. The inability of the Company to effectively manage its inventory would have a material adverse effect on the Company's business, financial condition and results of operations. Dependence Upon Customers and Risks Related to Extending Credit to Customers: The Company's customers consist principally of department stores and specialty stores, including shoe boutiques. Certain of the Company's 22

department store customers, including some under common ownership, account for significant portions of the Company's wholesale business. The Company generally enters into a number of purchase order commitments with its customers for each of its lines every season and does not enter into long-term agreements with any of its customers. Therefore, a decision by a significant customer of the Company, whether motivated by competitive conditions, financial difficulties or otherwise, to decrease the amount of merchandise purchased from the Company or to change its manner of doing business could have a material adverse effect on the Company's business, financial condition and results of operations. The Company sells its products primarily to retail stores across the United States and extends credit based on an evaluation of each customer's financial condition, usually without collateral. While various retailers, including some of the Company's customers, have experienced financial difficulties in the past few years which increased the risk of extending credit to such retailers, the Company's losses due to bad debts have been limited. Pursuant to the Factoring Agreement between Capital Factors and the Company, Capital Factors currently assumes the credit risk related to approximately 95% of the Company's accounts receivables. However, financial difficulties of a customer could cause the Company to curtail business with such customer or require the Company to assume more credit risk relating to such customer's account receivable. Impact of Foreign Manufacturers: Substantial portions of the Company's products are currently sourced outside the United States through arrangements with a number of foreign manufacturers in four different countries. During the nine-month period ended September 30, 2004, approximately 88% of the Company's products were purchased from sources outside the United States, primarily from China, Brazil, Italy and Spain. Risks inherent in foreign operations include work stoppages, transportation delays and interruptions, changes in social, political and economic conditions which could result in the disruption of trade from the countries in which the Company's manufacturers or suppliers are located, the imposition of additional regulations relating to imports, the imposition of additional duties, taxes and other charges on imports, significant fluctuations of the value of the dollar against foreign currencies, or restrictions on the transfer of funds, any of which could have a material adverse effect on the Company's business, financial condition and results of operations. The Company does not believe that any such economic or political condition will materially affect the Company's ability to purchase products, since a variety of materials and alternative sources are available. The Company cannot be certain, however, that it will be able to identify such alternative sources without delay (if ever) or without greater cost to the Company. The Company's inability to identify and secure alternative sources of supply in this situation would have a material adverse effect on the Company's business, financial condition and results of operations. The Company's imported products are also subject to United States customs duties. The United States and the countries in which the Company's products are produced or sold, from time to time, impose new quotas, duties, tariffs, or other restrictions, or may adversely adjust prevailing quota, duty or tariff levels, any of which could have a material adverse effect on the Company's business, financial condition and results of operations. Possible Adverse Impact of Unaffiliated Manufacturers' Inability to Manufacture in a Timely Manner, Meet Quality Standards or to Use Acceptable Labor Practices: As is common in the footwear industry, the Company contracts for the manufacture of a majority of its products to its specifications through foreign manufacturers. The Company does not own or operate any manufacturing facilities and is therefore dependent upon independent third parties for the manufacture of all of its products. The Company's products are manufactured to its specifications by both domestic and international manufacturers. The inability of a manufacturer to ship orders of the Company's products in a timely manner or to meet the Company's quality standards could cause the Company to miss the delivery date requirements of its customers for those items, which could result in cancellation of orders, refusal to accept deliveries or a reduction in purchase prices, any of which could have a material adverse effect on the Company's business, financial condition and results of operations. Although the Company enters into a number of purchase order commitments each season specifying a time frame for delivery, method of payment, design and quality specifications and other standard industry provisions, the Company does not have long-term contracts with any manufacturer. As a consequence, any of these manufacturing relationships may be terminated, by either party, at any time. Although the Company believes that other facilities are available for the manufacture of the Company's products, both within and outside of the United States, there can be no assurance that such facilities would be available to the Company on an immediate basis, if at all, or that the costs charged to the Company by such manufacturers will not be greater than those presently paid. 23

The Company requires its licensing partners and independent manufacturers to operate in compliance with applicable laws and regulations. While the Company promotes ethical business practices and the Company's staff periodically visits and monitors the operations of its independent manufacturers, the Company does not control such manufacturers or their labor practices. The violation of labor or other laws by an independent manufacturer of the Company or by one of the Company's licensing partners, or the divergence of an independent manufacturer's or licensing partner's labor practices from those generally accepted as ethical in the United States, could have a material adverse effect on the Company's business, financial condition and results of operations. Intense Industry Competition: The fashion footwear industry is highly competitive and barriers to entry are low. The Company's competitors include specialty companies as well as companies with diversified product lines. The recent market growth in the sales of fashionable footwear has encouraged the entry of many new competitors and increased competition from established companies. Most of these competitors, including Diesel, Kenneth Cole, Nine West, DKNY, Skechers, Nike and Guess, may have significantly greater financial and other resources than the Company and there can be no assurance that the Company will be able to compete successfully with other fashion footwear companies. Increased competition could result in pricing pressures, increased marketing expenditures and loss of market share, and could have a material adverse effect on the Company's business, financial condition and results of operations. The Company believes effective advertising and marketing, branding of the Steve Madden name, fashionable styling, high quality and value are the most important competitive factors and plans to continually employ these elements as it develops its products. The Company's inability to effectively advertise and market its products could have a material adverse effect on the Company's business, financial condition and results of operations. Expansion of Retail Business: The Company's continued growth depends to a significant degree on further developing the Steve Madden(R), Stevies, Steven, Steve Madden Mens, l.e.i.(R) , Unionbay(R) and Candie's(R) brands, creating new product categories and businesses and operating Company-owned stores on a profitable basis. During the first the first nine months of 2004 the Company opened nine (9) Steve Madden retail stores and has plans to open approximately one to two (1-2) additional stores during the remainder of 2004. The Company's recent and planned expansion includes the opening of stores in new geographic markets as well as strengthening existing markets. New markets have in the past presented, and will continue to present, competitive and merchandising challenges that are different from those faced by the Company in its existing markets. There can be no assurance that the Company will be able to open new stores, and if opened, that such new stores will be able to achieve sales and profitability levels consistent with management's expectations. The Company's retail expansion is dependent on a number of factors, including the Company's ability to locate and obtain favorable store sites, the performance of the Company's wholesale and retail operations, and the ability of the Company to manage such expansion and hire and train personnel. Past comparable store sales results may not be indicative of future results, and there can be no assurance that the Company's comparable store sales results can be maintained or will increase in the future. In addition, there can be no assurance that the Company's strategies to increase other sources of revenue, which may include expansion of its licensing activities, will be successful or that the Company's overall sales or profitability will increase or not be adversely affected as a result of the implementation of such retail strategies. The Company's operations have increased and will continue to increase demand on the Company's managerial, operational and administrative resources. The Company has recently invested significant resources in, among other things, its management information systems and hiring and training new personnel. However, in order to manage currently anticipated levels of future demand, the Company may be required to, among other things, expand its distribution facilities, establish relationships with new manufacturers to produce its products, and continue to expand and improve its financial, management and operating systems. There can be no assurance that the Company will be able to manage future growth effectively and a failure to do so could have a material adverse effect on the Company's business, financial condition and results of operations. Seasonal and Quarterly Fluctuations: The Company's results may fluctuate quarter to quarter as a result of the timing of holidays, weather, the timing of larger shipments of footwear, market acceptance of the Company's products, the mix, pricing and presentation of the products offered and sold, the hiring and training of additional personnel, inventory write downs, the cost of materials, the product mix between wholesale and licensing businesses, the incurrence of other operating costs and factors beyond the Company's control, such as general economic conditions and actions of competitors. In addition, the Company expects that its sales and operating results may be significantly impacted by the opening of new retail stores and the introduction of new products. Accordingly, the results of operations in any quarter will not necessarily be indicative of the results that may be achieved for a full fiscal year or any future quarter. 24

Trademark and Service Mark Protection: The Company believes that its trademarks and service marks and other proprietary rights are important to its success and its competitive position. Accordingly, the Company devotes substantial resources to the establishment and protection of its trademarks on a worldwide basis. Nevertheless, there can be no assurance that the actions taken by the Company to establish and protect its trademarks and other proprietary rights will be adequate to prevent imitation of its products by others or to prevent others from seeking to block sales of the Company's products on the basis that they violate the trademarks and proprietary rights of others. Moreover, no assurance can be given that others will not assert rights in, or ownership of, trademarks and other proprietary rights of the Company or that the Company will be able to successfully resolve such conflicts. In addition, the laws of certain foreign countries may not protect proprietary rights to the same extent as do the laws of the United States. The failure of the Company to establish and then protect such proprietary rights from unlawful and improper utilization could have a material adverse effect on the Company's business, financial condition and results of operations. Foreign Currency Fluctuations: The Company makes approximately ninety-six percent (96%) of its purchases in U.S. dollars. However, the Company sources substantially all of its products overseas and, as such, the cost of these products may be affected by changes in the value of the relevant currencies. Changes in currency exchange rates may also affect the relative prices at which the Company and foreign competitors sell their products in the same market. There can be no assurance that foreign currency fluctuations will not have a material adverse effect on the Company's business, financial condition and results of operations. Outstanding Options: As of November 3, 2004 there were outstanding options to purchase an aggregate of approximately 2,549,475 shares of Common Stock. Holders of such options are likely to exercise them when, in all likelihood, the market price of the Company's stock is significantly higher than the exercise price of the options. Further, while its options are outstanding, they may adversely affect the terms on which the Company could obtain additional capital, if required. Economic and Political Risks: The present economic condition in the United States and concern about uncertainties could significantly reduce the disposable income available to the Company's customers for the purchase of our products. In addition, current unstable political conditions, including the potential or actual conflicts in Iraq, North Korea or elsewhere, or the continuation or escalation of terrorism, could have an adverse effect on the Company's business, financial condition and results of operations. ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK The Company does not engage in the trading of market risk sensitive instruments in the normal course of business. Financing arrangements for the Company are subject to variable interest rates primarily based on the prime rate. An analysis of the Company's credit agreement with Capital Factors, Inc. can be found in Note C. "Due From Factor" to the Consolidated Financial Statements included in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2003. On December 31, 2003 and December 31, 2002, there were no direct borrowings outstanding under the credit agreement. As of September 30, 2004, the Company had investments in marketable securities valued at $50,408, which consist principally of federal and state obligations that have various maturities through December 2008. These investments are subject to interest rate risk and will decrease in value if market interest rates increase. The Company currently has the ability to hold these investments until maturity. Should there be a significant increase in interest rates, the value of these investments would be negatively affected unless they were held to maturity. In addition, any further decline in interest rates would reduce the Company's interest income. ITEM 4. CONTROLS AND PROCEDURES As required by Rule 13a-15(b) of the Securities Exchange Act of 1934 (the "Exchange Act"), the Company's management, including the Company's Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of its disclosure controls and procedures as of the end of the fiscal quarter covered by this quarterly report. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that the Company's disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) were effective as of the end of the fiscal quarter covered by this quarterly report. As required by Rule 13a-15(d) under the Exchange Act, the Company's management, including the Company's Chief Executive Officer and Chief Financial Officer, has evaluated the Company's internal controls over financial reporting to determine whether any changes occurred during the quarter covered by this quarterly report that have materially affected, or are reasonably likely to 25

materially affect, the Company's internal control over financial reporting. Based on that evaluation, there has been no such change during the quarter covered by this quarterly report. Part II. OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS Certain legal proceedings in which the Company is involved are discussed in Note J to the consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2003; Part I, Item 3, of the Company's Annual Report on Form 10-K for the year ended December 31, 2003; and Part II, Item 1, of the Company's Quarterly Reports on Form 10-Q for the quarters ended March 31, 2004 and June 30, 2004. The following discussion is limited to recent developments concerning certain of the Company's legal proceedings and should be read in conjunction with those earlier Reports. Unless otherwise indicated, all proceedings discussed in those earlier Reports remain outstanding. Actions The Company and certain of the Company's present and/or former directors have been named in an action commenced in the United States District Court for the Eastern District of New York by the Safeco Surplus Lines Insurance Company captioned Safeco Surplus Lines Ins. Co. v. Steven Madden Ltd., et al., 02 CV 1151 (JG). The complaint principally seeks rescission of the excess insurance policy issued by Safeco to the Company for the February 4, 2000 to June 13, 2001 period and an order declaring that Safeco does not owe any indemnity obligation to the Company or any of its officers and directors in connection with the putative shareholder class action and derivative cases described in the Form 10Q filed by the Company for the quarter ended March 31, 2002. The parties agreed to resolve Safeco's claims without any payment to Safeco and the case was dismissed, with prejudice and without costs to any of the parties, by stipulation, which stipulation was so ordered by the Court. On December 15, 2003, the Company commenced an action against LaRue Distributors, Inc. ("LaRue") in the United States District Court for the Southern District of New York. The Company seeks a declaratory judgment that the Company properly terminated a license agreement with LaRue and monetary damages for breaches of the license agreement and trademark infringement by LaRue. Subsequently, LaRue served an answer and counterclaim alleging that the license agreement was improperly terminated by the Company and seeking compensatory and punitive damages. The Company filed an answer denying any liability with respect to the counterclaim. This action is in the pretrial discovery stage. The Company believes that it has substantial defenses to the counterclaim asserted by LaRue. The Company believes that this action will not have a material effect on the Company's financial position. On or about July 9, 2004, an action was filed in the United States District Court for the Southern District of New York against the Company by Robert Marc for trademark infringement, captioned Robert Marc v. Steve Madden, Ltd. Case No. 04 CV 5354 (JGK). In the action Robert Marc claims trademark infringement in connection with a "bar and dot" design on the sides of certain eyewear. The alleged infringing eyeglasses are manufactured and sold by the Company's licensee for eyewear, Colors in Optics, which is also a defendant in the action. Colors in Optics has assumed responsibility for the defense of this action. The Company believes that this action will not have a material effect on the Company's financial position. SEC Request for Information On April 26, 2004, the SEC sent the Company a letter requesting information and documents relating to, among other things, Steven Madden's employment with the Company. The Company has responded to this request. 26

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS: The following table provides information as of September 30, 2004 with respect to the shares of common stock repurchased by the Company during the third quarter of fiscal 2004: --------------------------------------------------------------------------------------------------- Period Total Average Total Number of Maximum dollar amount of Number of Price Paid Shares Purchased as Shares that May Yet Be Shares per Share Part of Publicly Purchased Under the Plans Purchased Announced Plans or or Programs (1) Programs (1) --------------------------------------------------------------------------------------------------- 7/1/04 - 7/31/04 9,800 $18.02 9,800 $18,222,452 --------------------------------------------------------------------------------------------------- 8/1/04 - 8/31/04 114,200 18.63 114,200 $16,094,706 --------------------------------------------------------------------------------------------------- 9/1/04 - 9/30/04 73,700 18.14 73,700 $14,757,571 --------------------------------------------------------------------------------------------------- Total 197,700 18.42 197,700 $14,757,571 --------------------------------------------------------------------------------------------------- (1) The Board of Directors of the Company amended the Company's previously announced share repurchase program. The amended share repurchase program, which is effective as of January 1, 2004, provides for share repurchases in the aggregate amount of $20 million and has no set expiration or termination date. ITEM 6. EXHIBITS (31.1) Certification of Chief Executive Officer pursuant to Rule 13a-14 or 15d-14 of the Securities Exchange Act of 1934, as adopted pursuant to section 302 of the Sarbanes-Oxley act of 2002. (31.2) Certification of Chief Financial Officer pursuant to Rule 13a-14 or 15d-14 of the Securities Exchange Act of 1934, as adopted pursuant to section 302 of the Sarbanes-Oxley act of 2002. (32.1) Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. (32.2) Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 27

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report on Form 10-Q to be signed on its behalf by the undersigned thereunto duly authorized. DATE: November 9, 2004 STEVEN MADDEN, LTD. /s/ JAMIESON A. KARSON ------------------------------------ Jamieson A. Karson Chairman and Chief Executive Officer /s/ ARVIND DHARIA ------------------------------------ Arvind Dharia Chief Financial Officer 28

Exhibit No Description ---------- ----------- 31.1 Certification of Chief Executive Officer pursuant to Rule 13a-14 or 15d-14 of the Securities Exchange Act of 1934, as adopted pursuant to section 302 of the Sarbanes-Oxley act of 2002. 31.2 Certification of Chief Financial Officer pursuant to Rule 13a-14 or 15d-14 of the Securities Exchange Act of 1934, as adopted pursuant to section 302 of the Sarbanes-Oxley act of 2002. 32.1 Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 32.2 Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

                                                                    Exhibit 31.1

             CERTIFICATION PURSUANT TO RULE 13a-14 OR 15d-14 OF THE
                        SECURITIES EXCHANGE ACT OF 1934,
                       AS ADOPTED PURSUANT TO SECTION 302
                        OF THE SARBANES-OXLEY ACT OF 2002

I, Jamieson A. Karson, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Steven Madden, Ltd.;

2. Based on my knowledge, this quarterly report does not contain any untrue
statement of a material fact or omit to state a material fact necessary to make
the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this quarterly
report;

3. Based on my knowledge, the financial statements, and other financial
information included in this quarterly report, fairly present in all material
respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this quarterly report;

4. The registrant's other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

         a.       designed such disclosure controls and procedures, or caused
                  such disclosure controls and procedures to be designed under
                  our supervision, to ensure that material information relating
                  to the registrant, including its consolidated subsidiaries, is
                  made known to us by others within those entities, particularly
                  during the period in which this quarterly report is being
                  prepared;

         b.       evaluated the effectiveness of the registrant's disclosure
                  controls and procedures and presented in this report our
                  conclusions about the effectiveness of the disclosure controls
                  and procedures, as of the end of the period covered by this
                  quarterly report based on such evaluation; and

         c.       disclosed in this quarterly report any change in the
                  registrant's internal control over financial reporting that
                  occurred during the registrant's most recent fiscal quarter
                  that has materially affected, or is reasonably likely to
                  materially affect, the registrant's internal control over
                  financial reporting; and

5. The registrant's other certifying officer and I have disclosed, based on our
most recent evaluation of internal control over financial reporting, to the
registrant's auditors and the audit committee of registrant's board of directors
(or persons performing the equivalent functions):

         a.       all significant deficiencies and material weaknesses in the
                  design or operation of internal control over financial
                  reporting which are reasonably likely to adversely affect the
                  registrant's ability to record, process, summarize and report
                  financial information; and

         b.       any fraud, whether or not material, that involves management
                  or other employees who have a significant role in the
                  registrant's internal control over financial reporting.

Dated:  November 9, 2004


By: /s/ JAMIESON A. KARSON
    ------------------------------------
    Jamieson A. Karson
    Chairman and Chief Executive Officer

                                                                    Exhibit 31.2

             CERTIFICATION PURSUANT TO RULE 13a-14 OR 15d-14 OF THE
                        SECURITIES EXCHANGE ACT OF 1934,
                       AS ADOPTED PURSUANT TO SECTION 302
                        OF THE SARBANES-OXLEY ACT OF 2002



I, Arvind Dharia, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Steven Madden, Ltd.;

2. Based on my knowledge, this quarterly report does not contain any untrue
statement of a material fact or omit to state a material fact necessary to make
the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this quarterly
report;

3. Based on my knowledge, the financial statements, and other financial
information included in this quarterly report, fairly present in all material
respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this quarterly report;

4. The registrant's other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

         a.       designed such disclosure controls and procedures, or caused
                  such disclosure controls and procedures to be designed under
                  our supervision, to ensure that material information relating
                  to the registrant, including its consolidated subsidiaries, is
                  made known to us by others within those entities, particularly
                  during the period in which this quarterly report is being
                  prepared;

         b.       evaluated the effectiveness of the registrant's disclosure
                  controls and procedures and presented in this report our
                  conclusions about the effectiveness of the disclosure controls
                  and procedures, as of the end of the period covered by this
                  quarterly report based on such evaluation; and

         c.       disclosed in this quarterly report any change in the
                  registrant's internal control over financial reporting that
                  occurred during the registrant's most recent fiscal quarter
                  that has materially affected, or is reasonably likely to
                  materially affect, the registrant's internal control over
                  financial reporting; and

5. The registrant's other certifying officer and I have disclosed, based on our
most recent evaluation of internal control over financial reporting, to the
registrant's auditors and the audit committee of registrant's board of directors
(or persons performing the equivalent functions):

         a.       all significant deficiencies and material weaknesses in the
                  design or operation of internal control over financial
                  reporting which are reasonably likely to adversely affect the
                  registrant's ability to record, process, summarize and report
                  financial information; and

         b.       any fraud, whether or not material, that involves management
                  or other employees who have a significant role in the
                  registrant's internal control over financial reporting.



Dated:  November 9, 2004


By: /s/ ARVIND DHARIA
    --------------------------
    Arvind Dharia
    Chief Financial Officer

                                                                    Exhibit 32.1

                               STEVEN MADDEN, LTD.
                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of Steven Madden, Ltd. (the "Company")
on Form 10-Q for the quarter ended September 30, 2004 as filed with the
Securities and Exchange Commission on the date hereof (the "Report"), I,
Jamieson A. Karson, Chairman and Chief Executive Officer of the Company,
certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906
of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of
the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material
respects, the financial condition and results of operations of the Company.



/s/ JAMIESON A. KARSON
- ------------------------------------
Jamieson A. Karson
Chairman and Chief Executive Officer
November 9, 2004

                                                                    Exhibit 32.2

                               STEVEN MADDEN, LTD.
                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350
                               ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of Steven Madden, Ltd. (the "Company")
on Form 10-Q for the quarter ended September 30, 2004 as filed with the
Securities and Exchange Commission on the date hereof (the "Report"), I, Arvind
Dharia, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C.
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002, that to my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of
the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material
respects, the financial condition and results of operations of the Company.



/s/ ARVIND DHARIA
- -----------------------
Arvind Dharia
Chief Financial Officer
November 9, 2004