AS  FILED  WITH  THE  SECURITIES  AND  EXCHANGE  COMMISSION  ON JULY  23,  1998,
REGISTRATION NO. 333-59295
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                 --------------

                                    FORM S-3/A
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                                 --------------

                               STEVEN MADDEN, LTD.
                 (NAME OF SMALL BUSINESS ISSUER IN ITS CHARTER)

       NEW YORK                       3140                      13-3588231
- ------------------------    ----------------------------    -------------------
(STATE OR OTHER JURIS-      (PRIMARY STANDARD INDUSTRIAL    (I.R.S. EMPLOYER
 DICTION OF ORGANIZATION)     CLASSIFICATION CODE NO.)      IDENTIFICATION NO.)

          (ADDRESS AND TELEPHONE NUMBER OF PRINCIPAL EXECUTIVE OFFICES)

                              52-16 BARNETT AVENUE
                           LONG ISLAND CITY, NY 11104

                   (ADDRESS OF PRINCIPAL PLACE OF BUSINESS OR
                      INTENDED PRINCIPAL PLACE OF BUSINESS)

                                  STEVE MADDEN
                                    PRESIDENT
                              52-16 BARNETT AVENUE
                           LONG ISLAND CITY, NY 11104
                                 (718) 446-1800
            (NAME, ADDRESS AND TELEPHONE NUMBER OF AGENT FOR SERVICE)

                            STEVEN F. WASSERMAN, ESQ.
                              ALAN N. FORMAN, ESQ.
                         BERLACK, ISRAELS & LIBERMAN LLP
                              120 WEST 45TH STREET
                               NEW YORK, NY 10036
                                 (212) 704-0100
                              (212) 704-0196 (FAX)

         APPROXIMATE DATE OF PROPOSED SALE TO THE PUBLIC:  AS SOON AS REASONABLY
PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.

         IF ANY OF THE  SECURITIES  BEING  REGISTERED  ON  THIS  FORM  ARE TO BE
OFFERED  ON A  DELAYED  OR  CONTINUOUS  BASIS,  PURSUANT  TO RULE 415  UNDER THE
SECURITIES ACT OF 1933, CHECK THE FOLLOWING BOX: | X |
         IF THIS FORM IS FILED TO REGISTER ADDITIONAL SECURITIES FOR AN OFFERING
PURSUANT TO RULE 462(B) UNDER THE SECURITIES ACT, PLEASE CHECK THE FOLLOWING BOX
AND LIST  THE  SECURITIES  ACT  REGISTRATION  STATEMENT  NUMBER  OF THE  EARLIER
EFFECTIVE REGISTRATION STATEMENT FOR THE SAME OFFERING. [ ]

         IF THIS  FORM IS A  POST-EFFECTIVE  AMENDMENT  FILED  PURSUANT  TO RULE
462(C) UNDER THE SECURITIES ACT, CHECK THE FOLLOWING BOX AND LIST THE SECURITIES
ACT  REGISTRATION   STATEMENT  NUMBER  OF  THE  EARLIER  EFFECTIVE  REGISTRATION
STATEMENT FOR THE SAME OFFERING.

         IF DELIVERY OF THE  PROSPECTUS  IS EXPECTED TO BE MADE PURSUANT TO RULE
434, PLEASE CHECK THE FOLLOWING BOX. [ ]

                                                              CONTINUED OVERLEAF





                                              CALCULATION OF REGISTRATION FEE
- ----------------------------------------------------------------------------------------------------------------------------- TITLE OF EACH CLASS OF SECURITIES TO AMOUNT TO BE PROPOSED MAXIMUM PROPOSED MAXIMUM AGGREGATE AMOUNT OF BE REGISTERED REGISTERED OFFERING PRICE PER OFFERING PRICE(1) REGISTRATION FEE SECURITIES(1) - ----------------------------------------------------------------------------------------------------------------------------- Common Stock, par value $.0001 per 64,520 $11.00 $709,720.00 $209.37 share, held by Selling Securityholder - ----------------------------------------------------------------------------------------------------------------------------- Amount Previously Paid $209.37 - ----------------------------------------------------------------------------------------------------------------------------- Total Amount Due $ 0 - -----------------------------------------------------------------------------------------------------------------------------
- -------------- (1) Established solely for purposes of calculating registration fee pursuant to Rule 457 under the Securities Act of 1933, as amended (the "Act"). ---------------- THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY DETERMINE. ii PROSPECTUS STEVEN MADDEN, LTD. 64,520 Shares of Common Stock --------------- This Prospectus relates to an aggregate offering of up to 64,520 shares (the "Shares") of Common Stock, par value $.0001 per share (the "Common Stock"), of Steven Madden, Ltd., a New York corporation (the "Company"), which may be offered and sold from time to time by Robert Schmertz and Deborah Schmertz, or their transferees (the "Selling Securityholder"). In connection with the execution of an Employment Agreement between Shoe Biz, Inc., a wholly owned subsidiary of the Company ("Shoe Biz"), and Mr. Schmertz, Shoe Biz loaned Mr. Schmertz $300,000. The promissory note issued by Mr. Schmertz to Shoe Biz in exchange for the loan is secured by the pledge of 36,232 Shares. Any brokerage commissions or other similar expenses incurred pursuant to the sale of the Shares will be borne by the Selling Securityholder. Sales of such securities or the potential of such sales at any time may have an adverse effect on the market prices of the securities offered hereby. See "Selling Securityholder" and "The Offering". The securities offered by this Prospectus may be sold from time to time by the Selling Securityholder, or its transferees. No underwriting arrangements have been entered into by the Selling Securityholder. The distribution of the securities by the Selling Securityholder or its transferees may be effected in one or more transactions that may take place on the over-the-counter market including ordinary broker's transactions, privately negotiated transactions or through sales to one or more market makers or dealers for resale of such securities as principals at market prices prevailing at the time of sale, at prices related to such prevailing market prices or at negotiated prices. Usual and customary or specifically negotiated brokerage fees or commissions may be paid by the Selling Securityholder or its transferees in connection with sales of the Company's securities. The Selling Securityholder or its transferees, brokers, dealers or underwriters and intermediaries that participate with the Selling Securityholder in the distribution of the Company's securities may be deemed "underwriters" within the meaning of the Securities Act of 1933, as amended (the "Act"), with respect to the securities offered and any profits realized or commissions received may be deemed underwriting compensation. The Company's shares of Common Stock, Class A Warrants and Class B Warrants were quoted since December 10, 1993 on The Nasdaq SmallCap Market under the symbols SHOO, SHOOW and SHOOZ, respectively. In January 1996, the Class A Warrants ceased trading as a result of the Company's call for redemption of such securities. In January 1997, the Company's shares of Common Stock and Class B Warrants commenced trading on The Nasdaq National Market. In December 1998, the Class B Warrants will expire, and as a result, such securities will no longer trade on the Nasdaq National Market. On June 26, 1998, the closing price of the Common Stock and Class B Warrants were $11.25, and $5.69, respectively. THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. THE DATE OF THIS PROSPECTUS IS JULY __, 1998. AVAILABLE INFORMATION The Company is subject to the informational requirements of the Securities Exchange Act of 1934, as amended (the "Exchange Act") and in accordance therewith files reports, proxy statements and other information including annual and quarterly reports on Form 10-KSB and 10-QSB (the "1934 Act Filings") with the Securities and Exchange Commission (the "Commission"). The statements contained in this Prospectus with respect to the contents of any agreement or other document referred to herein are not necessarily complete and, in each instance, reference is made to a copy of such agreement or document as filed as an exhibit to the Registration Statement, each such statement being qualified in all respects by reference to the provisions of the relevant documents. Reports and other information filed by the Company can be inspected and copied at the public reference facilities maintained at the Commission at Room 1024, 450 Fifth Street, N.W., Washington, DC 20549. Copies of such material can be obtained upon written request addressed to the Commission, Public Reference Section, 450 Fifth Street, N.W., Washington, D.C. 20549, at prescribed rates. The Commission maintains a web site on the Internet (http://www.sec.gov) that contains reports, proxy and information statements and other information regarding issuers that file electronically with the Commission through the Electronic Data Gathering, Analysis and Retrieval System ("EDGAR"). This Prospectus does not contain all of the information set forth in the Registration Statement, certain parts of which have been omitted in accordance with the rules and regulations of the Commission. For further information reference is made to the Registration Statement. INCORPORATION OF DOCUMENTS BY REFERENCE The following documents or portions thereof, as filed with the Securities and Exchange Commission by the Company, are incorporated herein by reference into this Prospectus: (1) Current Report on Form 8-K filed on July 14, 1998. (2) Proxy Statement on Schedule 14A dated April 22, 1998. (3) Quarterly Report on Form 10-Q for the quarter ended March 31, 1998. (4) Current Report on Form 8-K filed on February 13, 1998. (5) Current Report on Form 8-K filed on January 20, 1998. (6) Annual Report on Form 10-KSB for the year ended December 31, 1997. (7) The description of the Common Stock, par value $.0001 per share ("Common Stock"), the Class A Redeemable Common Stock Purchase Warrants ("Class A Warrants"), and the Class B Redeemable Common Stock Purchase Warrants ("Class B Warrants"), of the Company contained in the Company's registration statement filed under Section 12 of the Exchange Act, including any amendment or report filed for the purpose of updating such description. All documents filed by the Company pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act, subsequent to the effective date of this Prospectus and prior to the filing of a post-effective amendment which indicate that all securities offered have been sold or which registers all securities then remaining unsold, shall be deemed to be incorporated by reference in this Prospectus and to be part thereof from the date of filing such documents. Any statement contained in a document incorporated or deemed to be incorporated by reference herein shall be deemed to be modified or superseded for purposes of this Prospectus to the extent that a statement contained herein or in any other subsequently filed document which also is or is deemed to be incorporated by reference herein modifies or supersedes such statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this Prospectus. 2 RISK FACTORS AN INVESTMENT IN THE SECURITIES OFFERED HEREBY IS SPECULATIVE AND INVOLVES A HIGH DEGREE OF RISK AND SUBSTANTIAL DILUTION AND SHOULD ONLY BE PURCHASED BY INVESTORS WHO CAN AFFORD TO LOSE THEIR ENTIRE INVESTMENT. PROSPECTIVE PURCHASERS, PRIOR TO MAKING AN INVESTMENT, SHOULD CAREFULLY CONSIDER THE FOLLOWING RISKS AND SPECULATIVE FACTORS, AS WELL AS OTHER INFORMATION SET FORTH ELSEWHERE IN THIS PROSPECTUS, ASSOCIATED WITH THIS OFFERING, INCLUDING THE INFORMATION CONTAINED IN THE FINANCIAL STATEMENTS INCORPORATED BY REFERENCE HEREIN. STATEMENTS IN THIS PROSPECTUS THAT ARE NOT STATEMENTS OF HISTORICAL OR CURRENT FACT CONSTITUTE "FORWARD-LOOKING STATEMENTS" WITHIN THE MEANING OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. SUCH FORWARD-LOOKING STATEMENTS INVOLVE KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER UNKNOWN FACTORS THAT COULD CAUSE THE ACTUAL RESULTS OF THE COMPANY TO BE MATERIALLY DIFFERENT FROM THE HISTORICAL RESULTS OR FROM ANY FUTURE RESULTS EXPRESSED OR IMPLIED BY SUCH FORWARD-LOOKING STATEMENTS. IN ADDITION TO STATEMENTS THAT EXPLICITLY DESCRIBE SUCH RISKS AND UNCERTAINTIES, READERS ARE URGED TO CONSIDER STATEMENTS LABELED WITH THE TERMS "BELIEVES," "BELIEF," "EXPECTS," "INTENDS," "ANTICIPATES" OR "PLANS" TO BE UNCERTAIN AND FORWARD-LOOKING. THE FORWARD- LOOKING STATEMENTS CONTAINED HEREIN ARE ALSO SUBJECT GENERALLY TO OTHER RISKS AND UNCERTAINTIES THAT ARE DESCRIBED FROM TIME TO TIME IN THE COMPANY'S REPORTS AND REGISTRATION STATEMENTS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION AND CERTAIN OF THESE RISKS ARE SUMMARIZED BELOW. 1. DEPENDENCE ON KEY PERSONNEL. The Company is dependent, in particular, upon the services of Steven Madden, its Chief Executive Officer, President, Chairman of the Board and chief designer and Rhonda Brown, its Chief Operating Officer. If Mr. Madden or Ms. Brown are unable to provide services to the Company for whatever reason, the business would be adversely affected. The Company therefore maintains a key person life insurance policy on Mr. Madden with coverage in the amount of $10,000,000; however, the Company does not maintain a policy on Ms. Brown. The Company has an employment contract with Mr. Madden that expires on December 31, 2007, and an employment contract with Ms. Brown that expires on June 30, 2001. In the event Mr. Madden is terminated for other than cause or total disability, the Company will be required to pay Mr. Madden's remaining salary under his 10-year contract (up to approximately $2,000,000 depending on the timing of such termination), half of which must be paid upon termination. Mr. Madden is also entitled during the term of the contract to an annual $50,000 non-accountable expense account. In the event of a change in control, Mr. Madden and Ms. Brown may choose to continue their employment with the Company or terminate employment and receive the remaining salary under their respective contracts. Since Mr. Madden and Ms. Brown are involved in all aspects of the Company's business, there can be no assurance that a suitable replacement for either could be found if either were unable to perform services for the Company. As a consequence, a loss of Mr. Madden, Ms. Brown or other key management personnel could have a material adverse effect upon the Company's business, results of operations and financial condition. In addition, the Company's ability to market its products and to achieve profitability will depend, in large part, on its ability to attract and retain qualified personnel. Competition for such personnel is intense and there can be no assurance that the Company will be able to attract and retain such personnel. The inability of the Company to attract and retain such qualified personnel would have a material adverse effect on the Company's business, financial condition and results of operations. 3 2. FASHION INDUSTRY RISKS. The success of the Company will depend in significant part upon its ability to anticipate and respond to women's product and fashion trends as well as to anticipate, gauge and react to changing consumer demands in a timely manner. There can be no assurance that the Company's products will correspond to the changes in taste and demand or that the Company will be able to successfully market products which respond to such trends. If the Company misjudges the market for its products, it may be faced with significant excess inventories for some products and missed opportunities with others. In addition, misjudgments in merchandise selection could adversely affect the Company's image with its customers and weak sales and resulting markdown requests from customers could have a material adverse effect on the Company's business, results of operations and financial condition. The industries in which the Company operates are cyclical, with purchases tending to decline during recessionary periods when disposable income is low. Purchases of contemporary shoes and accessories tend to decline during recessionary periods and also may decline at other times. While the Company has fared well in recent years in a difficult retail environment, there can be no assurance that the Company will be able to maintain its historical rate of growth in revenues and earnings, or remain profitable in the future. A recession in the national or regional economies or uncertainties regarding future economic prospects, among other things, could affect consumer spending habits and have a material adverse effect on the Company's business results of operations and financial condition. In recent years, the retail industry has experienced consolidation and other ownership changes. In addition, some of the Company's customers have operated under the protection of the federal bankruptcy laws. In the future, retailers in the United States and in foreign markets may consolidate, undergo restructurings or reorganizations, or realign their affiliations, any of which could decrease the number of stores that carry the Company's products or increase the ownership concentration within the retail industry. While such changes in the retail industry to date have not had a material adverse effect on the Company's business or financial condition, there can be no assurance as to the future effect of any such changes. 3. INVENTORY MANAGEMENT. The Company's ability to manage its inventories properly is an important factor in its operations. Inventory shortages can adversely affect the timing of shipments to customers and diminish brand loyalty. Conversely, excess inventories can result in increased interest costs as well as lower gross margins due to the necessity of providing discounts to retailers. The inability of the Company to effectively manage its inventory would have a material adverse effect on the Company's business, financial condition and results of operations. 4. DEPENDENCE UPON CUSTOMERS AND RISKS RELATED TO EXTENDING CREDIT TO CUSTOMERS. The Company's customers purchasing shoes consist principally of department stores and specialty stores, including shoe boutiques. Certain of the Company's department store customers, including some under common ownership, account for significant portions of the Company's wholesale net sales. Presently, the Company sells approximately fifty percent (50%) of its products to department stores, including Federated Stores (Bloomingdales, Burdines, Macy's and Bullocks), Dillards and Dayton Hudson and approximately fifty (50%) percent to specialty stores, including shoe boutiques. As a result of the merger between Federated Stores and R.H. Macy and Company, Federated Stores, the Company's largest customer, accounts for approximately seventeen percent (17%) of the Company's sales. The Company believes that a substantial portion of sales of the Company's licensed products by its domestic licensing partners are also made to the Company's largest department store customers. The 4 Company generally enters into a number of purchase order commitments with its customers for each of its lines every season and does not enter into long-term agreements with any of its customers. Therefore, a decision by Federated Stores or any other significant customer, whether motivated by competitive conditions, financial difficulties or otherwise, to decrease the amount of merchandise purchased from the Company or its licensing partners, or to change its manner of doing business could have a material adverse effect on the Company's business, financial condition and results of operations. The Company sells its products primarily to retail stores across the United States and extends credit based on an evaluation of each customer's financial condition, usually without requiring collateral. While various retailers, including some of the Company's customers, have experienced financial difficulties in the past few years which increased the risk of extending credit to such retailers, the Company's losses due to bad debts have been limited. However, financial difficulties of a customer could cause the Company to curtail business with such customer or require the Company to assume more credit risk relating to such customer's receivables. 5. IMPACT OF FOREIGN MANUFACTURERS. A significant portion of the Company's products are currently sourced outside the United States through arrangements with a number of foreign manufacturers in four different countries. During fiscal 1997, approximately 95% of the Company's products were purchased from sources outside the United States, including Mexico, China, Brazil and Spain. Risks inherent in foreign operations include work stoppages, transportation delays and interruptions, changes in social, political and economic conditions which could result in the disruption of trade from the countries in which the Company's manufacturers or suppliers are located, the imposition of additional regulations relating to imports, the imposition of additional duties, taxes and other charges on imports, significant fluctuations of the value of the dollar against foreign currencies, or restrictions on the transfer of funds, any of which could have a material adverse effect on the Company's business, financial condition and results of operations. The Company does not believe that any such economic or political conditions will materially affect the Company's ability to purchase products, since a variety of materials and alternative sources exist. The Company cannot be certain, however, that it will be able to identify such alternative sources without delay or without greater cost to the Company, if ever. The Company's inability to identify and secure alternative sources of supply in this situation would have a material adverse effect on the Company's business, financial condition and results of operations. The Company's imported products are also subject to United States customs duties which comprise a material portion of the cost of the merchandise. The United States and the countries in which the Company's products are produced or sold may, from time to time, impose new quotas, duties, tariffs, or other restrictions, or may adversely adjust prevailing quota, duty or tariff levels, any of which could have a material adverse effect on the Company's business, financial condition and results of operations. 6. POSSIBLE ADVERSE IMPACT OF UNAFFILIATED MANUFACTURERS' INABILITY TO MANUFACTURE IN A TIMELY MANNER, TO MEET QUALITY STANDARDS OR TO USE ACCEPTABLE LABOR PRACTICES. As is common in the footwear industry, the Company contracts for the manufacture of a majority of its products to its specifications through foreign manufacturers. The Company does not own or operate any manufacturing facilities and is therefore dependent upon independent third parties for the manufacture of all of its products. The Company's products are manufactured to its specifications by both domestic and international manufacturers. The inability of a manufacturer to ship orders of the Company's products in a timely manner or to meet the Company's quality standards could cause the Company to miss the 5 delivery date requirements of its customers for those items, which could result in cancellation of orders, refusal to accept deliveries or a reduction in purchase prices, any of which could have a material adverse effect on the Company's business, financial condition and results of operations. Although the Company enters into a number of purchase order commitments each season specifying a time frame for delivery, method of payment, design and quality specifications and other standard industry provisions, the Company does not have long-term contracts with any manufacturer. As a consequence, any of these manufacturing relationships may be terminated, by either party, at any time. Although the Company believes that other facilities are available for the manufacture of the Company's products, both within and outside of the United States, there can be no assurance that such facilities would be available to the Company on an immediate basis, if at all, or that the costs charged to the Company by such manufacturers will not be greater than those presently paid. The Company requires its licensing partners and independent manufacturers to operate in compliance with applicable laws and regulations. While the Company promotes ethical business practices and the Company's staff periodically visits and monitors the operations of its independent manufacturers, the Company does not control such manufacturers or their labor practices. The violation of labor or other laws by an independent manufacturer of the Company or by one of the Company's licensing partners, or the divergence of an independent manufacturer's or licensing partner's labor practices from those generally accepted as ethical in the United States, could have a material adverse effect on the Company's business, financial condition and results of operations. 7. INTENSE INDUSTRY COMPETITION. The fashionable footwear industry is highly competitive and barriers to entry are low. The Company's competitors include specialty companies as well as companies with diversified product lines. The recent substantial growth in the sales of fashionable footwear has encouraged the entry of many new competitors and increased competition from established companies. Most of these competitors, including Kenneth Cole, Nine West, Esprit, Reebok, Nike, Zodiac and Guess, have significantly greater financial and other resources than the Company and there can be no assurance that the Company will be able to compete successfully with other fashion footwear companies. Increased competition could result in pricing pressures, increased marketing expenditures and loss of market share, and could have a material adverse effect on the Company's business, financial condition and results of operations. The Company believes effective advertising and marketing, fashionable styling, high quality and value are the most important competitive factors and plans to employ these elements as it develops its products. The Company's inability to effectively advertise and market its products could have a material adverse effect on the Company's business, financial condition and results of operations. 8. EXPANSION OF RETAIL BUSINESS. The Company's continued growth depends to a significant degree on further developing the Steve Madden and David Aaron brands, creating new product categories and businesses and operating Company-owned stores on a profitable basis. The Company plans to open 10 stores through June 1999, representing a significant increase in the number of stores opened and operated in one fiscal year. The Company's recent and planned expansion includes the opening of stores in new geographic markets. New markets have in the past presented, and will continue to present, competitive and merchandising challenges that are different from those faced by the Company in its existing markets. There can be no assurance that the Company will be able to open new stores, and if opened, that such new stores will be able to achieve sales and profitability levels consistent with existing stores. 6 The Company's retail expansion is dependent on a number of factors, including the Company's ability to locate and obtain favorable store sites, the performance of the Company's wholesale and retail operations, and the ability of the Company to manage such expansion and hire and train personnel. Past comparable store sales results may not be indicative of future results, and there can be no assurance that the Company's comparable store sales results will increase or not decrease in the future. In addition, there can be no assurance that the Company's strategies to increase other sources of revenue, which may include expansion of its licensing activities, will be successful or that the Company's overall sales or profitability will increase or not be adversely affected as a result of the implementation of such retail strategies. The Company's growth has increased and will continue to increase demand on the Company's managerial, operational and administrative resources. The Company has recently invested significant resources in, among other things, its management information systems and hiring and training new personnel. However, in order to manage currently anticipated levels of future demand, the Company may be required to, among other things, expand its distribution facilities, establish relationships with new manufacturers to produce its products, and continue to expand and improve its financial, management and operating systems. There can be no assurance that the Company will be able to manage future growth effectively and a failure to do so could have a material adverse effect on the Company's business, financial condition and results of operation. 9. SEASONAL AND QUARTERLY FLUCTUATIONS. The Company's quarterly results may fluctuate quarter to quarter as a result of the timing of holidays, weather, the timing of larger shipments of footwear, market acceptance of the Company's products, the mix, pricing and presentation of the products offered and sold, the hiring and training of additional personnel, the timing of inventory write downs, the cost of materials, the mix between wholesale and licensing businesses, the incurrence of other operating costs and factors beyond the Company's control, such as general economic conditions and actions of competitors. In addition, the Company expects its sales and operating results may fluctuate significantly with the opening of new retail stores, the amount of revenue contributed by new stores, changes in comparable store sales and the introduction of new products. Accordingly, the results of operations in any quarter will not necessarily be indicative of the results that may be achieved for a full fiscal year or any future quarter. 10. TRADEMARK AND SERVICEMARK PROTECTION. The Steve Madden trademark has been registered in one International Class (Int'l Cl. 18 - leather goods, hand bags, wallets) in the Untied States Patent and Trademark Office and the Company has numerous applications for registration in other International Classes (such as clothing, sunglasses, jewelry, cosmetics, and fragrances) pending in the United States Patent and Trademark Office, the Company also has a service mark registration in the United States Patent and Trademark Office for the Steve Madden service mark in Int'l Cl. 35 for retail store services. Through the Company's seven year long use of the Steve Madden trademark in the United States in connection with shoes, the Company has also acquired common law trademark right in the Steve Madden trademark. The Company also has pending trademark applications for the Steve Madden trademark in numerous countries around the world. There can be no assurance, however, that the Company will be able to effectively obtain rights in the Steve Madden mark throughout the world. The failure of the Company to protect such right from unlawful and improper appropriation may have a material adverse effect on the Company's business, financial condition and results of operation. 7 The Company also owns a federal trademark registration in the United States Patent and Trademark Office for the David Aaron trademark in Int'l Classes 18 and 25 (leather goods and clothing, shoes) and has numerous applications pending in the United States and around the world for the David Aaron trademark and service mark. The Company believes that the David Aaron trademark has a significant value and is important to the marketing of the Company's products. The Company believes that its trademarks and other proprietary rights are important to its success and its competitive position. Accordingly, the Company devotes substantial resources to the establishment and protection of its trademarks on a worldwide basis. Nevertheless, there can be no assurance that the actions taken by the Company to establish and protect its trademarks and other proprietary rights will be adequate to prevent imitation of its products by others or to prevent others from seeking to block sales of the Company's products as violative of the trademarks and proprietary rights of others. Moreover, no assurance can be given that others will not assert rights in, or ownership of, trademarks and other proprietary rights of the Company or that the Company will be able to successfully resolve such conflicts. In addition, the laws of certain foreign countries may not protect proprietary rights to the same extent as do the laws of the United States. The failure of the Company to establish and then protect such proprietary rights from unlawful and improper appropriation could have a material adverse impact on the Company's business, financial condition and results of operations. 11. FOREIGN CURRENCY FLUCTUATIONS. The Company generally purchases its products in U.S. dollars. However, the Company sources substantially all of its products overseas and, as such, the cost of these products may be affected by changes in the value of the relevant currencies. Changes in currency exchange rates may also affect the relative prices at which the Company and foreign competitors sell their products in the same market. There can be no assurance that foreign currency fluctuations will not have a material adverse impact on the Company's business, financial condition and results of operations. 12. ABSENCE OF DIVIDENDS. The Company anticipates that all of its earnings in the foreseeable future will be retained to finance the continued growth and expansion of its business and has no current intention to pay cash dividends. 13. OUTSTANDING WARRANTS AND OPTIONS. The Company currently has outstanding approximately 1,854,943 Class B Warrants exercisable at $5.50 per share and 150,000 Class C Warrants exercisable at $15.00 per share. The Class B Warrants have been called for redemption by the Company and will expire at the close of business on August 13, 1998. Class B Warrantholders will receive a redemption price of $.05 per Class B Warrants in the event that they don't exercise the Class B Warrants held thereby by such date. The Class C Warrants will expire in December 1998. As of July 23, 1998, the Company had outstanding options to purchase an aggregate of approximately 2,200,000 shares of Common Stock. Holders of such options and warrants are likely to exercise them when, in all likelihood, the Company could obtain additional capital on terms more favorable than those provided by the options. Further, while its options and warrants are outstanding, they may adversely affect the terms in which the Company could obtain additional capital. 8 USE OF PROCEEDS The Company will not receive any of the proceeds from the sale of the shares by the Selling Securityholder. SELLING SECURITYHOLDER The Registration Statement of which this Prospectus is a part relates to the offer and sale of 64,520 shares of Common Stock (the "Shares") by the Selling Securityholder or its transferees. All of such shares of Common Stock are expected to become tradable on or about the date of this Prospectus. The following table sets forth the beneficial ownership of the securities of the Company held by each person who is a Selling Securityholder prior to this Offering and after this Offering, assuming all of the shares of Common Stock owned by the Selling Securityholder are sold.
- ----------------------------------------------------------------------------------------------------------------------------- SHARES OF COMMON SHARES OF COMMON PERCENTAGE OF STOCK PERCENTAGE OF COMMON STOCK COMMON STOCK BENEFICIALLY STOCK BENEFICIALLY SHARES OF BENEFICIALLY BENEFICIALLY OWNED BEFORE OWNED COMMON STOCK OWNED AFTER OWNED AFTER NAME OFFERING BEFORE OFFERING OFFERED HEREBY OFFERING(1) OFFERING(1) - ----------------------------------------------------------------------------------------------------------------------------- Robert Schmertz (2)(3) 32,260(4) .35% 32,260 0 0 - ----------------------------------------------------------------------------------------------------------------------------- Deborah Schmertz(2) 32,260(5) .35% 32,260 0 0 - ----------------------------------------------------------------------------------------------------------------------------- Total 64,520 .7% 64,520 0 0 - -----------------------------------------------------------------------------------------------------------------------------
(1) Assumes the sale of all of the Shares. (2) Robert and Deborah Schmertz acquired the shares from Daniel Scott, Inc., a New York corporation which was dissolved on June 29, 1998. Robert and Deborah Schmertz are married and were the sole shareholders of Daniel Scott, Inc. prior to its dissolution. (3) Robert Schmertz is an employee of Shoe Biz, Inc., a wholly owned subsidiary of the Company. (4) Disclaims beneficial ownership of shares of Common Stock held by Deborah Schmertz. (5) Disclaims beneficial ownership of shares of Common Stock held by Robert Schmertz. PLAN OF DISTRIBUTION The Company will not receive any of the proceeds from the sale of the Shares by the Selling Securityholder or its transferees. The securities offered by this Prospectus may be sold from time to time directly by the Selling Securityholder or its transferees, or to their transferees. Alternatively, the Selling Securityholders or its transferees may from time to time offer such securities through underwriters, brokers or agents. No underwriting arrangements have been entered into by the Selling Securityholder or its transferees. The distribution of the securities by the Selling Securityholder or its transferees may be effected in one or 9 more transactions that may take place on the over-the-counter market including ordinary broker's transactions, privately negotiated transactions or through sales to one or more market makers or dealers for resale of such securities as principals at market prices prevailing at the time of sale, at prices related to such prevailing market prices or at negotiated prices. Usual and customary or specifically negotiated brokerage fees or commissions may be paid by the Selling Securityholder or its transferees in connection with sales of the securities. This offering is currently not being underwritten. However, the Selling Securityholder or its transferees, brokers, dealers or underwriters and intermediaries that participate with the Selling Securityholder or its transferees may be deemed "underwriters" within the meaning of the Securities Act of 1933, as amended (the "Act"), with respect to the securities offered and any profits realized or commissions received may be deemed underwriting compensation. It is anticipated that all the securities being offered hereby, when sales thereof are made, will be made in one or more transaction (which may involve one or more block transaction) through customary brokerage channels, either through brokers acting as brokers or agents for the sellers, or through market makers, dealers or underwriters acting as principals who may resell the Common Stock on The Nasdaq National Market or the securities in privately negotiated sales, or otherwise, or by a combination of such methods of offering. Sales may be made at market prices prevailing at the time of the sales or at negotiated prices. At the time a particular offer of securities is made by or on behalf of a Selling Securityholder or its transferees, to the extent required, a prospectus will be distributed which will set forth the number of securities being offered and the terms of the offering, including the name or names of any underwriters, dealers or agents, if any, the purchase price paid by any underwriter for securities purchased from the Selling Securityholder or its transferees and any discounts, commissions or concessions allowed or reallowed or paid to dealers, and the proposed selling price to the public. Under applicable rules and regulations under the Exchange Act, any person engaged in a distribution of the shares of Common Stock may not simultaneously engage in market making activities with respect to the Common Stock for a period of up to five days preceding such distribution. The Selling Securityholder or its transferees will be subject to the applicable provisions of the Exchange Act and the rules and regulations promulgated thereunder, including without limitation Regulation M, which provisions may limit the timing of purchases and sales by the Selling Securityholder or its transferees. In order to comply with certain state securities laws, if applicable, the Common Stock will be sold in such jurisdictions only through registered or licensed brokers or dealers. In certain states, the Common Stock may not be sold unless the Common Stock has been registered and qualified for sale in such state, or unless an exemption from registration or qualification is available and is obtained. LEGAL MATTERS The validity of the securities offered hereby have been passed upon for the Company by Berlack, Israels & Liberman LLP. 10 EXPERTS The consolidated financial statements of Steven Madden, Ltd. and subsidiaries included in the Company's annual report on Form 10-KSB for the year ended December 31, 1997, incorporated by reference in this Prospectus and the Registration Statement have been audited by Richard A. Eisner & Company, LLP, independent auditors, as indicated in their report with respect thereto, and are incorporated herein by reference in reliance upon the report of said firm given upon their authority as experts in accounting and auditing. 11 No dealer, salesman or other person has been authorized to give any information or to make any representations not contained in this Prospectus and if given or made, such information or representations must not be relied upon as having been authorized by the Company or any Underwriter. Neither the delivery of this Prospectus nor any sale made hereunder shall under any circumstances create any implication that there has been no change in the affairs of the Company since the date hereof. This Prospectus does not constitute an offer of any securities other than the securities to which it relates or an offer to any person in any jurisdiction in which such an offer would be unlawful. ------------- TABLE OF CONTENTS Page ---- Available Information................................... 2 Risk Factors............................................ 3 Use of Proceeds......................................... 9 Selling Securityholder.................................. 9 Plan of Distribution.................................... 9 Legal Matters........................................... 10 Experts................................................. 11 ================================================================================ ------------- STEVEN MADDEN, LTD. 64,520 SHARES OF COMMON STOCK ------------- PROSPECTUS ------------- JULY __, 1998 ================================================================================ 12 PART II INFORMATION NOT REQUIRED IN PROSPECTUS Item 14. Other Expenses of Issuance and Distribution. The estimated expenses in connection with this offering are as follows: SEC filing fee................................ $ 202.23 Legal fees and expenses*...................... $ 12,500.00 Accounting fees and expenses*................. $ 5,000.00 Blue Sky fees and expenses*................... $ -- Printing and engraving*....................... $ 500.00 Transfer Agent's and Registrar fees*.......... $ -- Miscellaneous expenses*....................... $ 797.77 ----------- Total......................................... $ 19,000.00 =========== * Estimated Item 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS. Article IV of the By-Laws of the Company ("By-Laws"), which is set forth below in its entirety, provides for indemnification of officers, directors, employees and agents substantially to the extent permitted under the New York Business Corporation Law. Article IV of the By-Laws provides as follows: "ARTICLE IV" INDEMNIFICATION INDEMNIFICATION. The Corporation shall (a) indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action or suit by or in the right of the Corporation to procure a judgment in its favor by reason of the fact that he is or was a director or officer of the Corporation, or is or was serving at the request of the Corporation as a director, officer or agent of another corporation, partnership, joint venture, trust or other enterprise, against expenses (including attorneys' fees) actually and reasonably incurred by him in connection with the defense of settlement of such action or suit, (b) indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative (other than an action by or in the right of the Corporation), by reason of the fact that he is or was a director or officer of the Corporation, or served at the request of the Corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise, for expenses (including attorneys' fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by him in connection with any such action, suit or proceeding, in each case to the fullest extent permissible under the indemnification provisions of Section 722 of the New York Business Corporation Law or any successor statute and (c) advance reasonable and necessary expenses in connection with such actions or suits, and not seek reimbursement of such expenses unless there is a specific determination that the officer or director is not entitled to such indemnification. The foregoing right of indemnification shall in no way be exclusive of any other rights of indemnification to which any such persons may be entitled, under any by-law, agreement, vote of shareholders or disinterested directors or otherwise, and shall inure to the benefit of the heirs, executors and administrators of such a person. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or controlling persons of the Registrant pursuant to the provisions referred to in Item 15 of this Registration Statement or otherwise, the Registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. ITEM 16. EXHIBITS. Exhibits -------- 3.01* Certificate of Incorporation of the Company. 3.02* By-Laws of the Company. (Incorporated by reference to the Company's Registration Statement on Form S-8, File No. 33-8810) 4.01* Specimen Certificate for shares of Common Stock. 5.01 Legal Opinion of Berlack, Israels & Liberman LLP. 10.25 Asset Purchase Agreement by and among Daniel Scott, Inc., Steven Madden Outlets, Inc., Steven Madden, Ltd. and Robert Schmertz. 23.01 Consent of Richard A. Eisner & Company, LLP 23.02 Consent of Berlack, Israels & Liberman LLP (included in Exhibit 5.01). * Previously filed with and incorporated hereby with reference to the Company's Registration Statement on Form SB-2 (No.33-67162-NY, as amended, declared effective on December 10, 1994.) ITEM 17. UNDERTAKINGS. (a) RULE 415 OFFERING The undersigned registrant will: 1. File, during any period in which offers or sales are being made, a post-effective amendment to this registration statement to: 14 (i) Include any prospectus required by Section 10(a)(3) of the Act; (ii) Reflect in the prospectus any facts or events which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement; (iii) Include any additional or changed material information on the plan of distribution; 2. For determining liability under the Securities Act, treat each such post-effective amendment as a new registration statement of the securities offered, and the offering of such securities at that time shall be deemed to be the initial bona fide offering. 3. File a post-effective amendment to remove from registration any of the securities that remain unsold at the end of the offering. (c) INDEMNIFICATION Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or controlling persons of the Registrant pursuant to the provisions referred to in Item 15 of this Registration Statement or otherwise, the Registrant has been advised that in the opinion of the Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. (d) RULE 430A The undersigned Registrant will: (1) For determining any liability under the Securities Act, treat the information omitted from the form of prospectus filed as part of this registration statement in reliance upon Rule 430A and contained in the form of a prospectus filed by the Company under Rule 424(b)(1) or (4) or 497(h) under the Securities Act as part of this Registration Statement as of the time the Commission declared it effective. (2) For determining any liability under the Securities Act, treat each post-effective amendment that contains a form of prospectus as a new Registration Statement for the securities offered in the Registration Statement, and the offering of the securities at that time shall be deemed as the initial bona fide offering of those securities. 15 SIGNATURES Pursuant to the requirement of the Securities Act of 1933, as amended, the Registrant, certifies that it has reasonable grounds to believe that it meets all the requirements for filing on Form S-3 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in Long Island City, New York, on the 20th day of July, 1998. STEVEN MADDEN, LTD By: /s/ STEVEN MADDEN ------------------------------------- Steven Madden Chairman of the Board, President and Chief Executive Officer Pursuant to the requirements of the Securities Act of 1933, this Registration Statement or Amendments thereto has been signed below by the following persons in the capacities and on the dates indicated. Signature Title Date - --------- ----- ---- /s/ STEVEN MADDEN Chairman of the Board, President July 20, 1998 - ------------------------ and Chief Executive Officer Steven Madden /s/ RHONDA BROWN Chief Operating Officer July 20, 1998 - ------------------------ and Director Rhonda Brown /s/ ARVIND DHARIA Chief Financial Officer July 20, 1998 - ------------------------ and Director Arvind Dharia /s/ JOHN BASILE Director of Operations July 20, 1998 - ------------------------ and Director John Basile /s/ JOHN L. MADDEN Director July 20, 1998 - ------------------------ John L. Madden /s/ LES WAGNER Director July 20, 1998 - ------------------------ Les Wagner /s/ PETER MIGLIORINI Director July 20, 1998 - ------------------------ Peter Migliorini /s/ CHARLES KOPPELMAN Director July 20, 1998 - ------------------------ Charles Koppelman

                                                                    EXHIBIT 5.01




                 [LETTERHEAD OF BERLACK, ISRAELS & LIBERMAN LLP]


                                         July 10, 1998

Steven Madden, Ltd.
52-16 Barnett Avenue
Long Island City, NY  11105

Ladies and Gentlemen:

         We  have  acted  as  counsel  for  Steven  Madden,  Ltd.,  a  New  York
corporation ("Company"), in connection with a Registration Statement on Form S-3
("Registration Statement") being filed contemporaneously herewith by the Company
with the Securities and Exchange Commission under the Securities Act of 1933, as
amended (the  "Securities  Act"),  covering  64,520 shares (the "Shares") of the
Company's common stock, par value $.0001 per share, on behalf of certain selling
securityholders.

         In that connection,  we have examined the Certificate of Incorporation,
as  amended,  and  the  By-Laws  of the  Company,  the  Registration  Statement,
corporate  proceedings  of the Company  relating  to the  issuance of the Common
Stock and such other  instruments and documents as we have deemed relevant under
the circumstances.

         In making the aforesaid  examinations,  we have assumed the genuineness
of all  signatures  and the  conformity  to  original  documents  of all  copies
furnished to us as original or photostat  copies.  We have also assumed that the
corporate records of the Company include all corporate  proceedings taken by the
Company to date.

         Based upon and subject to the foregoing, we are of the opinion that the
Shares  have  been  duly  authorized,  validly  issued  and are  fully  paid and
nonassessable.

         We hereby  consent to the use of this opinion as herein set forth as an
exhibit to the Registration Statement.

                                         Very truly yours,

                                         /s/ BERLACK, ISRAELS & LIBERMAN LLP
                                         ---------------------------------------
                                             Berlack, Israels & Liberman Llp


================================================================================



                            ASSET PURCHASE AGREEMENT

                                  BY AND AMONG

                               DANIEL SCOTT, INC.,

                                ROBERT SCHMERTZ,

                               STEVEN MADDEN, LTD.

                                       AND

                           STEVEN MADDEN OUTLETS, INC.

                             DATED AS OF MAY 1, 1998



================================================================================


                                TABLE OF CONTENTS


                                                                           PAGE


ARTICLE I....................................................................1
         1.1   CERTAIN DEFINITIONS...........................................1
         1.2   TRANSFER OF THE ASSETS........................................4
         1.3   ASSUMPTION BY THE BUYER OF CERTAIN LIABILITIES................4
         1.4   NON-ASSUMED LIABILITIES.......................................4
         1.5   PURCHASE PRICE FOR THE ASSETS; RESTRICTIONS ON TRANSFER.......5
         1.6   CLOSING ADJUSTMENTS...........................................5


ARTICLE II...................................................................5
         2.1   THE CLOSING...................................................5
         2.2   ADDITIONAL ACTIONS TO BE TAKEN ON THE CLOSING DATE............6


ARTICLE III..................................................................7
         3.1   ORGANIZATION AND QUALIFICATION................................7
         3.2   SUBSIDIARIES..................................................7
         3.3   VALIDITY AND EXECUTION OF AGREEMENT...........................7
         3.4   NO CONFLICT...................................................7
         3.5   LITIGATION....................................................8
         3.6   THE ASSETS....................................................8
         3.7   INTANGIBLE PROPERTY...........................................8
         3.8   NO MATERIAL ADVERSE CHANGE....................................8
         3.9   CONTRACTS AND OTHER AGREEMENTS................................8
         3.10  REAL ESTATE...................................................8
         3.11  ERISA.........................................................8
         3.12  ENVIRONMENTAL MATTERS.........................................9
         3.13  LICENSES AND PERMITS..........................................9
         3.14  INVESTMENT REPRESENTATIONS....................................9


ARTICLE IV..................................................................10
         4.1   ORGANIZATION AND QUALIFICATION...............................10
         4.2   VALIDITY AND EXECUTION OF AGREEMENT..........................10
         4.3   NO CONFLICT..................................................10
         4.4   THE SHARES...................................................11
         4.5   SEC REPORTS; DISCLOSURE......................................11

                                       i



ARTICLE V...................................................................11
         5.1   SURVIVAL.....................................................11
         5.2   INDEMNIFICATION AND OTHER COVENANTS..........................12
         5.3   METHOD OF ASSERTING CLAIMS...................................12
         5.4   SUBROGATION; EXCLUSIVITY OF REMEDY...........................14
         5.5   NON-COMPETITION..............................................15


ARTICLE VI..................................................................15
         6.1   SALES AND TRANSFER TAXES.....................................15
         6.2   POST-CLOSING FURTHER ASSURANCES..............................15
         6.3   NOTICES......................................................16
         6.4   PUBLICITY....................................................17
         6.5   ENTIRE AGREEMENT.............................................17
         6.6   WAIVERS AND AMENDMENTS.......................................17
         6.7   GOVERNING LAW................................................17
         6.8   BINDING EFFECT; NO ASSIGNMENT................................17
         6.9   VARIATIONS IN PRONOUNS.......................................17
         6.10  COUNTERPARTS.................................................17
         6.11  EXHIBITS AND SCHEDULES.......................................17
         6.12  EFFECT OF DISCLOSURE ON SCHEDULES............................18
         6.13  HEADINGS.....................................................18
         6.14  SEVERABILITY OF PROVISIONS...................................18
         6.15  BROKERS......................................................18
         6.16  CHANGE AND USE OF NAME.......................................18

                                    EXHIBITS

EXHIBIT A - Assignment & Assumption Agreement
EXHIBIT B - Bill of Sale 
EXHIBIT C - Assignment of Lease and Landlord's  Consent
EXHIBIT D -  Registration  Rights Agreement
EXHIBIT E - Employment Agreement

                                    SCHEDULES

1.1(a)     - Excluded Assets
1.2        - Assets
1.3(b)     - Assumed Liabilities
3.9        - Material Agreements
3.10       - Real Estate


                                       ii


                          ASSET PURCHASE AGREEMENT

         ASSET PURCHASE AGREEMENT, dated as of May 1, 1998 by and between Daniel
Scott, Inc., a New York corporation  ("Seller),  Steven Madden Outlets,  Inc., a
Delaware corporation (the "Buyer"),  Steven Madden, Ltd., a New York corporation
("Buyer Parent"), and Robert Schmertz ("Schmertz").

                              W I T N E S S E T H :

         WHEREAS,  the Seller is engaged in the  business of  operating a retail
shoe store under the name Shoe Biz located at 86 Main Street,  Mineola, NY 11501
(the "Business"); and

         WHEREAS,  the Seller  owns  certain  assets  comprising  the Assets (as
hereinafter defined) which are related to the conduct of the Business; and

         WHEREAS,  the  Seller  wishes  to  transfer,  and the  Buyer  wishes to
purchase,  the  Assets,  subject  to the  assumption  by the  Buyer  of  certain
liabilities of the Seller  comprising the Assumed  Liabilities  (as  hereinafter
defined) in exchange for the Shares (as hereafter defined); and

         WHEREAS,  Seller and Buyer have  adopted a plan of  reorganization  and
intend  that the sale of the  Assets  qualify  as a  reorganization  within  the
meaning of Section 368(a)(1)(C) of the Internal Revenue Code of 1986, as amended
(the "Code").

         NOW,  THEREFORE,  in consideration of the mutual terms,  conditions and
other agreements set forth herein,  the Seller,  Schmertz,  Buyer Parent and the
Buyer hereby agree as follows:

                                    ARTICLE I

                      DEFINITIONS; PURCHASE OF THE ASSETS;
               ASSUMPTION OF ASSUMED LIABILITIES; PURCHASE PRICE;
         CLOSING ADJUSTMENTS; CONDITION OF ASSETS; ADDITIONAL SHARES

         1.1 CERTAIN DEFINITIONS. As used in this Agreement, the following terms
have the following meanings unless the context otherwise requires:

         "AFFILIATE"  means,  with  respect  to any  Person,  any  other  Person
controlling, controlled by or under common control with such Person.

         "ASSETS" has the meaning specified in Section 1.2.

         "ASSIGNED  CONTRACTS AND LEASES" means the unexpired lease(s) set forth
in Schedule 3.10) and executory contracts set forth on Schedule 3.9.

                                       1


         "ASSIGNMENT AND ASSUMPTION AGREEMENT" means an instrument substantially
in the form of Exhibit A attached hereto.

         "ASSIGNMENT  OF LEASE  AND  LANDLORD'S  CONSENT"  means  an  instrument
substantially in the form of Exhibit C attached hereto.

         "BILL OF SALE" means an instrument substantially in the form of Exhibit
B attached hereto.

         "BUSINESS" has the meaning specified in the Recitals.

         "BUSINESS DAY" means any day other than a Saturday, Sunday or other day
on which commercial banks are authorized or required by law to close in New York
City.

         "BUYER" has the meaning specified in the introductory paragraph of this
Agreement.

         "CLAIM NOTICE" has the meaning specified in Section 5.3(a).

         "CLOSING" has the meaning specified in Section 2.1(a).

         "EFFECTIVE DATE" means 12:01 a.m. on May 1, 1998.

         "EMPLOYMENT AGREEMENT" means an instrument substantially in the form of
Exhibit E attached hereto.

         "ENVIRONMENTAL  LAW"  means any and all  present  and  future  federal,
state, local and statutes,  laws,  regulations,  ordinances,  rules,  judgments,
orders, decrees, permits, grants, franchises, licenses or agreements relating to
(a) the protection of the environment,  health or workers safety;  (b) pollution
or  environmental  contamination;  or (c)  the  use,  processing,  distribution,
generation, treatment, storage, recycling,  transportation,  disposal, handling,
Release or  threatened  or potential  Release of any  Material of  Environmental
Concern.

         "ERISA" means the Employee  Retirement  Income Security Act of 1974, as
amended.

         "EXCLUDED  ASSETS"  means those assets of the Seller or an Affiliate of
Seller set forth on Schedule 1.1(a).

         "GOVERNMENTAL  OR  REGULATORY  BODY" means any  government or political
subdivision  thereof,  whether federal,  state, county, local or foreign, or any
agency,  authority  or  instrumentality  of any  such  government  or  political
subdivision.

         "INDEMNIFIED PARTY" has the meaning specified in Section 5.3.

         "INDEMNIFYING PARTY" has the meaning specified in Section 5.3.

                                       2


         "LANDLORD" means Barnet Michelman,  the landlord of the Seller's retail
store location at 86 Main street, Mineola, New York 11501.

         "LEASES" has the meaning specified in Section 3.10.

         "LIEN"  means  any  lien,  pledge,  hypothecation,  mortgage,  security
interest,  claim,  lease,  charge,  option,  right of first  refusal,  easement,
servitude,  transfer  restriction  under any  stockholder or similar  agreement,
encumbrance or any other restriction or limitation whatsoever.

         "LOSSES" has the meaning specified in Section 5.2.

         "MATERIAL  ADVERSE  EFFECT"  means any  change or  changes or effect or
effects that  individually or in the aggregate are or is reasonably  expected to
be  materially  adverse  to (a) the  Assets,  operations,  income or  conditions
(financial  or otherwise) of the Business or the  transactions  contemplated  by
this Agreement or (b) the ability of the Seller to perform its obligations under
this Agreement.

         "MATERIAL AGREEMENTS" has the meaning specified in Section 3.9.

         "NON-ASSUMED LIABILITIES" has the meaning specified in Section 1.4.

         "PERMITTED LIENS" means Liens for taxes not yet due.

         "PERSON" means any individual,  corporation,  partnership,  firm, joint
venture,  association,  joint-stock company, trust, unincorporated organization,
Governmental or Regulatory Body or other entity.

         "PLAN"  means  any  plan,   fund,   program,   understanding,   policy,
arrangement,  contract or  commitment,  whether  qualified or not  qualified for
federal income tax purposes, whether formal or informal, whether for the benefit
of a single  individual or more than one  individual,  which is in the nature of
(a) an employee  pension  benefit plan (as defined in ERISA Section 3(2)) (b) an
employee  welfare  benefit  plan (as  defined in ERISA  Section  3(1)) or (c) an
incentive,  deferred  compensation,  or other benefit arrangement for employees,
former employees, their dependents or their beneficiaries.

         "PURCHASE PRICE" has the meaning specified in Section 1.5.

         "RECORDS" shall mean files and records, including correspondence, books
of account,  employment records,  customer files, purchase and sales records and
correspondence,  advertising  records,  files and literature,  and other written
materials  of Seller  to the  extent  relating  to the  Assets or the  Business;
PROVIDED,  HOWEVER,  that Records shall not mean or include the corporate minute
books and stock records of Seller and any shares of capital stock of Seller, nor
shall they  include any  communications  that do not relate to the Assets or the
Business that are currently protected from disclosure by Seller by virtue of the
attorney-client privilege.

                                       3


         "REGISTRATION  RIGHTS  AGREEMENT" means an instrument  substantially in
the form of Exhibit D attached hereto.

         "RELEASE"  means any spilling,  leaking,  pumping,  pouring,  emitting,
emptying, discharging,  injecting, escaping, leaching, dumping or disposing into
the environment.

         "SCHMERTZ" has the meaning  specified in the introductory  paragraph of
this Agreement.

         "SHARES" has the meaning specified in Section 1.5.

         "SELLER"  has the meaning  specified in the  introductory  paragraph of
this Agreement.

         "TAX" or  "TAXES"  mean  all  taxes,  charges,  fees,  levies  or other
assessments  imposed by any federal,  state,  local or foreign Taxing Authority,
including,  without limitation,  gross income, gross receipts,  income, capital,
excise,  property  (tangible  and  intangible),  sales,  transfer,  value added,
employment,  payroll  and  franchise  taxes and such  terms  shall  include  any
interest,  penalties or additions  attributable to or imposed on or with respect
to such assessments.

         1.2  TRANSFER OF THE ASSETS.  Subject to the terms and  conditions  set
forth in this  Agreement,  the  Seller  agrees  that,  on the date  hereof  (the
"Closing Date"), the Seller shall sell, transfer,  assign, convey and deliver to
the Buyer,  without  recourse,  representation  or warranty  except as otherwise
expressly  provided herein and Buyer shall purchase from the Seller,  all of the
assets  owned,  used or held by the Seller to conduct  the  Business,  including
without limitation the assets set forth on Schedule 1.2, other than the Excluded
Assets (the "Assets"), free and clear of all Liens, other than Permitted Liens.

         1.3  ASSUMPTION  BY THE BUYER OF  CERTAIN  LIABILITIES.  Subject to the
terms and  conditions  set forth in this  Agreement,  Buyer agrees that,  on the
Closing Date but  effective  as of the  Effective  Date,  Buyer shall assume and
thereafter  pay,  perform  or  discharge,  as the  case  may be,  the  following
obligations and liabilities of the Seller (the "Assumed Liabilities"):

         (a) all obligations and liabilities of the Seller arising out of, or in
connection with, the Assigned Contracts and Leases;

         (b) all liabilities of the Seller  outstanding as of the Effective Date
reflected  on Schedule  1.3 (b)  attached  hereto not to exceed  $150,000 in the
aggregate; and

         (c) all  liabilities and obligations of Seller incurred in the ordinary
course of business during the period commencing on the Effective Date and ending
on the Closing Date.

         1.4  NON-ASSUMED  LIABILITIES.  The  Buyer  shall  not  assume  nor  be
responsible  for any  liabilities  or  obligations  of the  Seller or any of its
Affiliates other than the Assumed Liabilities (the "Non-Assumed Liabilities").

                                       4


         1.5  PURCHASE  PRICE FOR THE  ASSETS;  RESTRICTIONS  ON  TRANSFER.  The
consideration  for the Assets  shall be the (i)  assumption  by the Buyer of the
Assumed Liabilities;  and (ii) the delivery on the Closing Date of 64,520 shares
of common  stock of Buyer Parent (the  "Shares")  (collectively,  the  "Purchase
Price"). Except as contemplated by the Note (as hereinafter defined), Seller and
Schmertz  agree  (and,  if  necessary,  cause  his wife to  agree)  not to sell,
transfer,  pledge,  hypothecate  or otherwise  encumber  more than 32,260 shares
during the eighteen (18) month period (the  "Restricted  Period")  following the
date hereof without the prior written consent of the Buyer;  provided,  however,
that  (i)  Seller  may  transfer  the  Shares  to  Schmertz  and his  wife  upon
liquidation of Seller and (ii) Seller or Schmertz,  as the case may be, may sell
such additional  shares in order to repay the outstanding  principal  amount and
accrued and unpaid  interest on that certain  promissory  note dated May 1, 1998
issued by Schmertz to Buyer (the "Note").  At the  conclusion of the  Restricted
Period and upon the request of Seller or Schmertz,  Buyer Parent shall cause its
transfer agent to remove any  restrictive  legend  contemplated by the preceding
sentence.

         1.6 CLOSING  ADJUSTMENTS.  (a)  Adjustments  shall be made  between the
Seller  and the  Buyer as of the  Effective  Date with  respect  to the rent and
additional rent or charges  (including,  but not limited to,  additional rent or
charges  for real  estate  taxes,  water  charges,  insurance  and  common  area
maintenance)  payable  by or to the  Seller  pursuant  to  the  Lease  with  the
Landlord.

         (b) The net amount of any  closing  adjustments  in favor of the Seller
shall be paid to the Seller on the Closing Date in immediately  available funds,
and the net amount of any  closing  adjustments  in favor of the Buyer  shall be
paid to the Buyer on the Closing  Date in shares of common stock of Buyer Parent
valued as specified in Section 5.3(d).

         (c) Any errors or omissions in computing closing adjustments discovered
after Closing Date shall be corrected promptly upon discovery. The obligation of
the parties under this Section shall survive the Closing.

                                   ARTICLE II

                                     CLOSING

         2.1 THE CLOSING. (a) The consummation of the transactions  contemplated
by this Agreement (the "Closing") shall be held  simultaneous with the execution
of this  Agreement at the offices of Berlack,  Israels & Liberman  LLP, 120 West
45th Street, New York, New York 10036.

         (b) At the Closing, the Seller shall execute and deliver or cause to be
executed and delivered to the Buyer, all documents and instruments  necessary to
transfer to the Buyer, all of the right, title and interest of the Seller in and
to the Assets, including, without limitation:

                (i) the  Assignment  and  Assumption  Agreement,  signed  by the
Seller;

               (ii) the  Bill of Sale, as applicable, signed by the Seller; and

              (iii) the Assignment of  Lease  and Landlord's  Consent, signed by
the Seller and the Landlord.

                                       5


         (c) At the Closing, the Buyer shall:

                (i)  execute  and  deliver  to the  Seller  the  Assignment  and
Assumption Agreement;

               (ii)  assume  the   Assumed  Liabilities   effective  as  of  the
Effective Date; and

              (iii)  deliver the Shares to the Seller.

         (d) At the Closing,  the Buyer and Schmertz  shall  execute and deliver
the Employment Agreement.

         (e) At the  Closing,  the Buyer  Parent and Seller  shall  execute  and
deliver the Registration Rights Agreement.

         2.2 ADDITIONAL ACTIONS TO BE TAKEN ON THE CLOSING DATE.

         (a) LIENS/CONSENTS.  The Seller shall have satisfied and discharged all
Liens on the Assets,  except for  Permitted  Liens and  provided  the Buyer with
evidence of such satisfaction and discharge as well as all necessary consents to
transfer or assign the Assets to Buyer,  in form and substance  satisfactory  to
the Buyer.

         (b) SHAREHOLDER CONSENT. The Buyer shall have received a consent to the
transactions contemplated by this agreement signed by all of the shareholders of
Seller.

         (c) BULK SALES ACT. Other than with respect to the Assumed Liabilities,
Schmertz  agrees to indemnify Buyer and Buyer Parent from any Losses incurred by
Buyer and Buyer  Parent  arising  out of or  resulting  from the  failure of the
Seller to comply with Article 6 of the Uniform  Commercial  Code of the State of
New York.  Buyer and Buyer Parent hereby waive compliance with the provisions of
any  applicable  bulk  sales  law of any  jurisdiction  in  connection  with the
transactions  contemplated  hereby and no  representation,  warranty or covenant
contained in this Agreement shall be deemed to have been breached as a result of
such non-compliance.

                                       6



                                   ARTICLE III

                         REPRESENTATIONS AND WARRANTIES
                           OF THE SELLER AND SCHMERTZ

The Seller and Schmertz jointly and severally represent and warrant to the Buyer
as follows:

         3.1 ORGANIZATION  AND  QUALIFICATION.  Seller is a corporation  validly
existing  and in good  standing  under the laws of the  State of New York  doing
business as "Shoe Biz", and has all requisite  corporate  power and authority to
(a) own,  lease and  operate  its  properties  and assets as they are now owned,
leased and operated and (b) carry on its business as now presently conducted and
as proposed to be  conducted.  Seller is duly  qualified  to do business in each
jurisdiction  in which the  nature of its  business  or  properties  makes  such
qualification  necessary,  except  where the  failure  to do so would not have a
Material Adverse Effect.

         3.2 SUBSIDIARIES. Seller has no subsidiaries.


         3.3.  VALIDITY AND  EXECUTION OF  AGREEMENT.  Seller has the full legal
right,  capacity and power and all  requisite  corporate  authority and approval
required  to enter  into,  execute  and  deliver  this  Agreement  and any other
agreement  or  instrument   contemplated   hereby,  and  to  perform  fully  its
obligations  hereunder  and  thereunder.  The  shareholders  and  the  board  of
directors of Seller have each approved the transactions contemplated pursuant to
this  Agreement  and each of the other  agreements  required to be entered  into
pursuant  hereto  by  Seller.  This  Agreement  and such  other  agreements  and
instruments have been duly executed and delivered by Seller and each constitutes
the valid and binding obligation of Seller enforceable  against it in accordance
with  its  terms,  except  as may be  limited  by  any  bankruptcy,  insolvency,
reorganization,   moratorium,   fraudulent   transfer  or  other  laws  (whether
statutory, regulatory or decisional), now or hereafter in effect, relating to or
affecting  the  rights  of  creditors  generally  or  by  equitable   principles
(regardless of whether considered in a proceeding at law or in equity).

         3.4 NO CONFLICT.  Neither the execution and delivery of this  Agreement
nor the performance by the Seller or Schmertz of the  transactions  contemplated
hereby  will  violate  or  conflict  with  (a)  any  of  the  provisions  of the
Certificate of Incorporation or By-Laws or other organizational documents of the
Seller;  (b) result in the  acceleration  of, or entitle any party to accelerate
the maturity or the cancellation of the performance of any obligation  under, or
result  in the  creation  or  imposition  of any Lien in or upon the  Assets  or
constitute a default (or an event which  might,  with the passage of time or the
giving of notice, or both,  constitute a default) under any material contract to
which  Seller is a party  other than (1) as  specifically  set forth on Schedule
3.9,  (2)  any  contract  or  instrument   evidencing  any  of  the  Non-Assumed
Liabilities,  and (3) such contract  violations,  accelerations,  cancellations,
defaults or Liens as do not  individually  or in the  aggregate  have a Material
Adverse  Effect;  and,  (c) any  order,  judgment,  regulation  or ruling of any
Governmental  or Regulatory  Body to which the Seller and Schmertz is a party or
by which any of its  property  or assets  may be bound or  affected  or with any
provision  of any law,  rule,  regulation,  order,  judgment,  or  ruling of any
Governmental  or  Regulatory  Body  applicable  to the  Seller  other  than such
violations or conflicts as do not or will not  individually  or in the aggregate
have a Material Adverse Effect.

                                       7


         3.5   LITIGATION.   There  are  no   outstanding   orders,   judgments,
injunctions,  investigations,  awards or decrees of any court,  Governmental  or
Regulatory  Body or  arbitration  tribunal  by which the  Seller,  or any of its
securities,  assets,  properties  or  business  is bound.  There are no actions,
suits,  claims,  investigations,  legal,  administrative or arbitral proceedings
pending or, to the best knowledge of the Seller,  threatened (whether or not the
defense  thereof or  liabilities  in respect  thereof are covered by  insurance)
against or  affecting  the  Seller,  or any of its assets or  properties,  that,
individually  or in the aggregate,  are  reasonably  expected to have a Material
Adverse Effect.

         3.6 THE ASSETS.  The Seller owns  outright and has good title to all of
the owned Assets free and clear of any Lien,  other than  Permitted  Liens.  The
Assignment and  Assumption  Agreement and such other  conveyancing  documents as
shall have been  executed  and  delivered to the Buyer will convey good title to
the Assets,  free and clear of any Liens, except for Permitted Liens. Except for
the assets described on Schedule 1.1(a), the Assets transferred  pursuant hereto
constitute all of the assets  necessary and  appropriate  for the conduct of the
Business as of the date hereof in substantially  the same manner as the Business
has heretofore been conducted.

         3.7  INTANGIBLE  PROPERTY.  To the best knowledge of the Seller without
having conducted any investigation, (i) no patent, invention, trademark, service
mark or trade name of any other Person  infringes  upon, or is infringed upon by
any of the trademarks, service marks, logos or tradenames of the Seller and (ii)
the  operation of the Business has not  infringed on the  intellectual  property
rights of others.

         3.8 NO MATERIAL  ADVERSE CHANGE.  Since January 1, 1998, there has been
no material adverse change in the Business, operations or financial condition of
the  Seller,  or in the  assets,  liabilities,  net worth or  properties  of the
Seller, and the Seller knows of no such change that is threatened, nor has there
been any damage, destruction or loss which could have a Material Adverse Effect,
whether or not covered by insurance.

         3.9 CONTRACTS AND OTHER AGREEMENTS. Schedule 3.9 sets forth all written
agreements  (and, to the best knowledge of the Seller,  any oral  agreement) and
arrangements  that materially  affect the operations of the Business or to which
Seller is a party (collectively, the "Material Agreements").

         3.10  REAL  ESTATE.  Schedule  3.10  sets  forth  a list  and  supplies
descriptions of all leases or subleases (the "Leases") under which the Seller is
lessor or lessee of any real property.  A true, correct and complete copy of all
Leases  have  been  delivered  or  made  available  to the  Buyer.  To  Seller's
knowledge, the Lease is in full force and effect and the Seller has not received
any notice of any default thereunder.

         3.11 ERISA. The Seller does not sponsor,  maintain, have any obligation
to contribute to, have any liability under, and is not otherwise a party to, any
Plan.

                                       8


         3.12  ENVIRONMENTAL  MATTERS.  The  Seller is not in  violation  of, or
delinquent in respect to, any  Environmental  Law which violation or delinquency
would have a Material Adverse Effect.

         3.13 LICENSES AND PERMITS.  Any permits,  licenses,  registrations  and
consents  which are necessary in  connection  with the Seller's  operations  and
properties,  are in full  force and  effect  and in good  standing,  except  for
permits,  licenses,  registrations or consents which the failure to obtain would
not have a Material Adverse Effect.

         3.14  INVESTMENT  REPRESENTATIVES.  The  issuance of the Shares in this
transaction  is intended to be a private  transaction  exempt from  registration
under the Securities Act of 1933, as amended (the "Securities Act"), and is made
in reliance upon the representations set forth below.

         (a) Seller is acquiring  the Shares for its own account for  investment
only and not with a view to, or for sale in connection  with, a distribution  of
the  Shares  in  violation  of the  Securities  Act  and  any  applicable  state
securities or blue-sky laws;

         (b) Seller acknowledges to the Buyer that:

                  (i) the Buyer has advised Seller that the Shares have not been
registered  under the Securities Act or under the laws of any state on the basis
that the issuance  thereof  contemplated  by this  Agreement is exempt from such
registration  and the  certificate  representing  the  Shares  shall  contain  a
restrictive legend reflecting the fact that the Shares have not been registered;

                  (ii)  the  Buyer's   reliance  on  the  availability  of  such
exemption  is, in part,  based upon the  accuracy and  truthfulness  of Seller's
representations contained herein;

                  (iii) the Shares cannot be resold without  registration  or an
exemption  under the  Securities  Act and such state  securities  laws, and that
certificates  representing  the Shares  will bear a  restrictive  legend to such
effect as well as a restrictive  legend in accordance  with the  restrictions on
transfer contained in Section 1.5;

                  (iv) Seller has  evaluated  the merits and risks of  acquiring
the Shares and has such  knowledge  and  experience  in  financial  and business
matters and is capable of evaluating  the merits and risks of such  acquisition,
is aware of and has  considered  the financial  risks and  financial  hazards of
acquiring  the Shares,  and is able to bear the economic  risk of acquiring  the
Shares, including the possibility of a complete loss with respect thereto.

         3.15 EXCLUSIVITY OF REPRESENTATIONS;  RELIANCE ON REPRESENTATIONS.  The
representations and warranties made by Seller and Schmertz in this Agreement are
in  lieu of and are  exclusive  of all  other  representations  and  warranties,
including,  without  limitation,  any implied warranty of  merchantability or of
fitness for a particular  purpose and any other implied warranties of Seller and
Schmertz.  Seller and Schmertz  each hereby  disclaims any such other or implied
representations  or  warranties,  notwithstanding  the delivery or disclosure by
Seller and Schmertz or any other person to Buyer or Buyer Parent or any of their
directors, officers, employees, agents or representatives,  of any documentation
or other  information  in  connection  with this  Agreement or the  transactions
contemplated hereby.

                                       9


                                   ARTICLE IV

          REPRESENTATIONS AND WARRANTIES OF THE BUYER AND BUYER PARENT

         The  Buyer and Buyer  Parent,  jointly  and  severally,  represent  and
warrant to the Seller and Schmertz as follows:

         4.1 ORGANIZATION AND QUALIFICATION.  The Buyer is a corporation validly
existing  and in good  standing  under the laws of the State of Delaware and has
all requisite  corporate  power and authority to (a) own,  lease and operate its
properties  and assets as they are now owned,  leased and operated and (b) carry
on its business as now presently  conducted and is duly qualified to do business
in each  jurisdiction  in which the nature of its business or  properties  makes
such  qualification  necessary.  Buyer  will as soon as  practicable  after  the
Closing be duly qualified to do business in the State of New York.  Buyer Parent
is a corporation  validly  existing and in good  standing  under the laws of the
State of New York.

         4.2 VALIDITY AND  EXECUTION  OF  AGREEMENT.  The Buyer and Buyer Parent
each has the full legal right,  capacity and power and all  requisite  corporate
authority  and  approval  required  to enter  into,  execute  and  deliver  this
Agreement and any other  agreement or  instrument  contemplated  hereby,  and to
perform  fully  its  respective   obligations  hereunder  and  thereunder.   The
respective board of directors of the Buyer and Buyer Parent each has approved to
the extent required by law the  transactions  contemplated by this Agreement and
each of the other agreements  required to be entered into pursuant hereto by the
Buyer and Buyer  Parent and no other  corporate  or  shareholder  approvals  are
required.  This Agreement and such other  agreements and  instruments  have been
duly executed and  delivered by the Buyer and Buyer Parent and each  constitutes
the valid and  binding  obligation  of the  Buyer and Buyer  Parent  enforceable
against them in accordance with their respective terms, except as may be limited
by any bankruptcy, insolvency,  reorganization,  moratorium, fraudulent transfer
or other laws (whether statutory, regulatory or decisional), now or hereafter in
effect,  relating  to or  affecting  the  rights of  creditors  generally  or by
equitable principles (regardless of whether considered in a proceeding at law or
in equity).

         4.3 NO CONFLICT.  Neither the execution and delivery of this  Agreement
nor the performance by the Buyer of the  transactions  contemplated  herein will
violate  or  conflict  with  (a)  any  of the  provisions  of  their  respective
Certificates of  Incorporation or By-Laws or other  organizational  documents of
Buyer and Buyer  Parent;  or (b) result in the  acceleration  of, or entitle any
party to accelerate the maturity or the  cancellation  of the performance of any
obligation  under,  or  result  in the  creation  or  imposition  of any Lien or
constitute a default (or an event which  might,  with the passage of time or the
giving of notice, or both,  constitute a default) under any material contract to
which Buyer or Buyer Parent is a party, other than (1) such contract violations,
accelerations, cancellations, defaults or Liens as do not individually or in the
aggregate  have a  material  adverse  effect  on Buyer or Buyer  Parent or their
ability to perform  their  obligations  hereunder or under the other  agreements

                                       10


contemplated  hereby,  (2) any  order,  judgment,  regulation  or  ruling of any
Governmental or Regulatory Body to which the Buyer or Buyer Parent is a party or
by which any of its  respective  property  or assets may be bound or affected or
with any provision of any law, rule,  regulation,  order, judgment, or ruling of
any  Governmental  or Regulatory  Body  applicable to the Buyer or Buyer Parent,
other  than  such  violations  or  conflicts  as do not  individually  or in the
aggregate  have a  material  adverse  effect  on Buyer or Buyer  Parent or their
ability to perform  their  obligations  hereunder or under the other  agreements
contemplated hereby.


         4.4 THE SHARES.  The Shares have been duly and validly  authorized  and
issued by Buyer Parent and are fully paid and non-assessable.


         4.5 SEC REPORTS; DISCLOSURE. .

         (a)  Buyer has  delivered  to  Seller a true and  complete  copy of the
Annual Report on Form 10-K for Buyer Parent for the year ended December 31, 1997
and all 10-Q and 8-K  reports  for Buyer  Parent  filed since the filing of such
10-K  by  Buyer  Parent  with  the  Securities  and  Exchange   Commission  (the
"SEC")(collectively,  the "Buyer Reports").  As of their respective dates, Buyer
Reports  complied in all material  respects with the applicable  requirements of
the Securities  Exchange Act of 1934, as amended,  and the rules and regulations
of the SEC, and, as of their  respective  dates,  no Buyer Report  contained any
untrue  statement of material fact or omits to state a material fact required to
be stated or incorporated by reference therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not misleading.

         (b) The  financial  statements  contained  in the Buyer  Reports are in
accordance with the books and records regularly maintained with respect to Buyer
Parent and  present  fairly the  financial  conditions  as of and the results of
operations  and cash flow for the dates and periods so indicated,  in accordance
with Generally Accepted Accounting Principles ("GAAP").

         4.6 NO MATERIAL ADVERSE CHANGE. Since December 31, 1997, there has been
no material  adverse  change in the business of the Buyer or Buyer  Parent,  the
liabilities, net worth or properties of the Buyer or Buyer Parent.

                                    ARTICLE V

                       INDEMNIFICATION AND OTHER COVENANTS

         5.1  SURVIVAL.  Subject  to  this  Section  5.1,  all  representations,
warranties,   covenants  and  agreements   contained  in  this  Agreement,   the
Registration  Rights  Agreement  or  in  any  exhibit,  certificate,  agreement,
document or statement  delivered  pursuant  hereto (an  "Ancillary  Instrument")
shall  survive  (and not be  affected  in any  respect  by) the  Closing and any
investigation conducted by any party hereto.  Notwithstanding the foregoing, the
representations  and warranties  contained in or made pursuant to this Agreement
or any Ancillary  Instrument and the related indemnity  obligations set forth in
Article V, shall  terminate on, and no claim or action with respect  thereto may
be brought after,  the date that is two years after the Effective  Date,  except
that the representations and warranties  contained in Sections 3.6 and 4.4 shall
survive in perpetuity.

                                       11


         5.2 INDEMNIFICATION.  (a) The Seller and Schmertz jointly and severally
agree to  indemnify,  defend and hold  harmless  the Buyer and Buyer  Parent and
their respective directors, officers, employees, shareholders and any Affiliates
of the foregoing,  and their  successors and assigns  (collectively,  the "Buyer
Group")  from and  against  any and all losses,  liabilities  (including  to the
extent arising from third-party claims,  punitive or exemplary damages and fines
or penalties and any interest thereon),  expenses (including reasonable fees and
disbursements  of counsel and expenses of  investigation  and defense),  claims,
Liens or other obligations of any nature whatsoever (hereinafter individually, a
"Loss" and  collectively,  "Losses")  suffered  or  incurred  by the Buyer Group
which,  directly or indirectly,  arise out of, result from or relate to, (i) any
inaccuracy in or any breach (as of the Effective Date) of any  representation or
warranty of the Seller contained in Article III, (ii) any breach of any covenant
or agreement of the Seller,  in each case  contained in this Agreement or in any
other document contemplated by this Agreement,  (iii) any Taxes of the Seller or
Schmertz  attributable to the period prior to the Effective Date, other than any
Taxes  included  within  the  Assumed  Liabilities  (a "Tax  Loss")  or (iv) any
liability or obligation  arising out of the operation of the Business before the
Effective Date,  except for the Assumed  Liabilities.  Notwithstanding  anything
provided in this Agreement, Seller and Schmertz shall not be responsible for any
Losses (other than Tax Losses),  until the cumulative  aggregate  amount of such
Losses exceeds $15,000 (the "Minimum Amount"), in which case Seller and Schmertz
shall then be liable only for such Losses in excess of the Minimum  Amount,  and
the cumulative aggregate indemnity obligation of Seller and Schmertz shall in no
event exceed $500,000 (the "Maximum Amount"). With respect to a Tax Loss, Seller
and  Schmertz's  liability  shall not be limited  in any  manner by the  Minimum
Amount or the Maximum Amount.

         (b)  The  Buyer  and  Buyer  Parent  jointly  and  severally  agree  to
indemnify,  defend and hold  harmless  Schmertz,  the Seller and its  respective
directors,  officers,  employees,  and  shareholders,  and any Affiliates of the
foregoing,  and their successors and assigns from and against any and all Losses
suffered or incurred by them which, directly or indirectly, arise out of, result
from or relate to (i) any inaccuracy in or any breach (as of the Effective Date)
of any  representation  or warranty of the Buyer or Buyer  Parent  contained  in
Article IV, (ii) any breach of any  covenant or  agreement of the Buyer or Buyer
Parent contained in this Agreement or in any other document contemplated by this
Agreement,  (iii) the Assumed  Liabilities,  or (iv) any liability or obligation
arising out of the operation of the Business after the Effective Date.

         5.3 METHOD OF  ASSERTING  CLAIMS.  The party  making a claim under this
Article V is referred to as the  "Indemnified  Party" and the party against whom
such  claims  are  asserted   under  this  Article  V  is  referred  to  as  the
"Indemnifying  Party".  All claims by any Indemnified Party under this Article V
shall be asserted and resolved as follows:

                                       12


         (a) In the event  that any claim or  demand  for which an  Indemnifying
Party would be liable to an Indemnified  Party hereunder is asserted  against or
sought  to be  collected  from such  Indemnified  Party by a third  party,  said
Indemnified  Party  shall  with  reasonable  promptness  notify in  writing  the
Indemnifying  Party of such  claim  or  demand,  specifying  the  nature  of the
specific basis for such claim or demand,  and the amount or the estimated amount
thereof to the extent then feasible  (which  estimate shall not be conclusive of
the final amount of such claim and demand;  any such notice,  together  with any
notice given pursuant to Section 5.3(b)  hereof,  collectively  being the "Claim
Notice"); PROVIDED, HOWEVER, that any failure to give such Claim Notice will not
be deemed a waiver of any rights of the  Indemnified  Party except to the extent
the rights of the  Indemnifying  Party are actually  prejudiced  or harmed.  The
Indemnifying  Party, upon request of the Indemnified Party, shall retain counsel
(who shall be reasonably  acceptable to the Indemnified  Party) to represent the
Indemnified Party, and shall pay the fees and disbursements of such counsel with
regard  thereto,  PROVIDED,  FURTHER,  that  any  Indemnified  Party  is  hereby
authorized  prior  to the  date on which it  receives  written  notice  from the
Indemnifying Party designating such counsel, to retain counsel, whose reasonable
fees and expenses shall be at the expense of the Indemnifying Party, to file any
motion,  answer or other pleading and take such other action which it reasonably
shall deem necessary to protect its interests or those of the Indemnifying Party
until the date on which the  Indemnified  Party  receives  such  notice from the
Indemnifying Party. After the Indemnifying Party shall retain such counsel,  the
Indemnified  Party shall have the right to retain its own counsel,  but the fees
and expenses of such counsel shall be at the expense of such  Indemnified  Party
unless (i) the Indemnifying  Party and the Indemnified Party shall have mutually
agreed to the  retention of such  counsel or (ii) the named  parties of any such
proceeding (including any impleaded parties) include both the Indemnifying Party
and the Indemnified Party and representation of both parties by the same counsel
would be inappropriate  due to actual or potential  differing  interests between
them. The  Indemnifying  Party shall not, in connection  with any proceedings or
related proceedings in the same jurisdiction,  be liable for the reasonable fees
and expenses of more than one such firm for the Indemnified Party (except to the
extent  the  Indemnified   Party  retained   counsel  to  protect  its  (or  the
Indemnifying   Party's)  rights  prior  to  the  selection  of  counsel  by  the
Indemnifying  Party).  The  Indemnified  Party  agrees  to  cooperate  with  the
Indemnifying  Party and its counsel in contesting  any claim or demand which the
Indemnifying Party defends. No claim or demand may be settled by an Indemnifying
Party or, where permitted  pursuant to this Agreement,  by an Indemnified  Party
without the consent of the Indemnified Party in the first case or the consent of
the  Indemnifying  Party  in  the  second  case,  which  consent  shall  not  be
unreasonably withheld, unless such settlement shall be accompanied by a complete
release of the Indemnified Party in the first case or the Indemnifying  Party in
the second case.

         (b) In the event any  Indemnified  Party shall have a claim against any
Indemnifying  Party  hereunder  which does not  involve a claim or demand  being
asserted  against  or  sought  to be  collected  from it by a third  party,  the
Indemnified  Party shall send a Claim  Notice with  respect to such claim to the
Indemnifying  Party. If the Indemnifying  Party does not dispute such claim, the
amount of such claim shall be paid to the  Indemnified  Party within thirty (30)
days of receipt of the Claim Notice.

                                       13


         (c) So long as any right to  indemnification  exists  pursuant  to this
Article  V, the  affected  parties  each  agree to retain  all  books,  records,
accounts,  instruments and documents  reasonably related to the Claim Notice. In
each instance, the Indemnified Party shall have the right to be kept informed by
the  Indemnifying  Party and its legal  counsel with respect to all  significant
matters  relating to any legal  proceedings.  Any  information or documents made
available  to  any  party   hereunder,   which   information  is  designated  as
confidential by the party providing such  information and which is not otherwise
generally  available  to the  public,  or  which  information  is not  otherwise
lawfully  obtained from third parties or not already within the knowledge of the
party to whom the  information  is  provided  (unless  otherwise  covered by the
confidentiality  provisions of any other agreement among the parties hereto,  or
any of them),  and except as may be required by  applicable  law or requested by
third party  lenders to such party,  shall not be  disclosed to any third Person
(except  for  the   representatives   of  the  party  being  provided  with  the
information,  in which event the party being provided with the information shall
request  its  representatives  not to  disclose  any such  information  which it
otherwise required hereunder to be kept confidential).

         (d) To the extent a Loss occurs under Section 5.2(a)(i) or (ii), for so
long as Seller,  Schmertz, an affiliate thereof or any family member of Schmertz
owns  any  Shares  Buyer  shall  be  indemnified   by  Seller's   surrender  for
cancellation  of Shares  having a fair  market  value  equal to such  Loss.  For
purposes  of this  paragraph,  fair  market  value of the Shares  shall mean the
average   market   price  of  the  Shares  for  five   trading  days  before  an
indemnification  claim is paid.  Notwithstanding the foregoing,  to the extent a
Tax Loss  occurs,  Buyer shall be  indemnified  by Buyer's  payment to Seller of
immediately  available funds. Any indemnification  pursuant to Section 5.2 shall
be treated as an adjustment to the Purchase Price.

         5.4      SUBROGATION; EXCLUSIVITY OF REMEDY.

                  (a) Notwithstanding anything contained in this Agreement, upon
payment of any amount pursuant to any  indemnification  claim,  the Indemnifying
Party  shall  be  subrogated,  to the  extent  of  such  payment,  to all of the
Indemnified  Party's rights of recovery  against any third party with respect to
the matters to which such indemnification claim relates.

                  (b) Notwithstanding  anything contained in this Agreement, the
rights and  remedies  of Seller,  Schmertz,  Buyer and Buyer  Parent  under this
Article V are  exclusive  and in lieu of any and all other  rights and  remedies
which  Seller and  Schmertz or Buyer and Buyer  Parent,  as the case may be, may
have against the other,  under this Agreement or otherwise,  (i) with respect to
(x) the  inaccuracy  of any  representation,  warranty,  certification  or other
statement made (or deemed made) by Seller and Schmertz or Buyer and Buyer Parent
in or pursuant to this  Agreement or any Ancillary  Instrument or (y) any breach
of, or failure to perform or comply with, any covenant or agreement set forth in
this  Agreement  or in any  Ancillary  Instrument  or (ii) with  respect  to the
transactions contemplated by this Agreement. All claims for indemnification must
be asserted,  if at all, in good faith and in accordance  with the provisions of
this Article V and, to the extent applicable to such claims, within the relevant
time period set forth in this Article V.

                                       14


         5.5 NON-COMPETITION.

         (a) Seller and Schmertz  acknowledge that (i) Seller's operation of the
Business has brought it in close  contact with certain  confidential  affairs of
the  Business  not readily  available  to the  public;  and (ii) Buyer would not
purchase the Assets and assume the Assumed  Liabilities  but for the  agreements
and covenants of Seller contained in this Section 5.5.

         (b) Seller shall not in the New York City metropolitan  area,  directly
or indirectly,  for a period consisting of one year following the Effective Date
(the  "Restricted  Period"),  (i) engage in the  Restricted  Activities  or (ii)
become  affiliated with any person engaged in the Restricted  Activities  (other
than  Buyer and Buyer  Parent)  as a  partner,  shareholder,  principal,  agent,
trustee, consultant or lender; provided however, that this Section 5.5 shall not
be  construed  to prohibit  the  ownership of not more than 2% of the issued and
outstanding  voting  securities of any class of any company whose voting capital
stock is  traded  on a  national  securities  exchange  or the  over-the-counter
market.   "Restricted   Activities"  means  the  sale,   marketing,   design  or
distribution of footwear products,  or provide technical  assistance,  advice or
counseling regarding the footwear industry. If any of the restrictions contained
in this Section 5.5 shall be deemed to be unenforceable by reason of the extent,
duration or geographical scope thereof, or otherwise, then the court making such
determination shall have the right to reduce such extent, duration, geographical
scope, or other  provisions  hereof,  and in its reduced form this Section shall
then be enforceable in the manner contemplated hereby.


                                   ARTICLE VI

                                  MISCELLANEOUS

         6.1 SALES AND TRANSFER TAXES. All required filings under any applicable
Federal,  state,  foreign  or local  sales  tax,  stamp tax or  similar  laws or
regulations shall be made in a timely manner by the party  responsible  therefor
under  such  laws and  regulations,  and,  within  ten (10) days  following  the
Closing,  such party shall deliver to the other parties  either (a) proof of the
payment of any sales tax assessed  pursuant to such filings or (b) statements of
no sales tax due,  as the case may be.  Buyer  shall  pay any and all  transfer,
sales  or stamp  taxes  and any  similar  taxes or  assessments  imposed  on the
transfer of the Assets and the Assumed  Liabilities in accordance with the terms
of this Agreement, including but not limited to any New York state real property
transfer tax.

         6.2 POST-CLOSING  FURTHER ASSURANCES.  (a) At any time and from time to
time after the Closing Date at the request of either party,  and without further
consideration,  the other party will execute and deliver, or cause the execution
and  delivery  of,  such  other  instruments  of  sale,  transfer,   conveyance,
assignment and  confirmation  and take or cause to be taken such other action as
the party  requesting  the same may  reasonably  deem  necessary or desirable in
order to transfer,  convey and assign more  effectively to the requesting  party
all of the property and rights intended to be conveyed to such party pursuant to
the provisions of this Agreement.

                                       15


         (b) Seller,  Schmertz,  Buyer and Buyer Parent agree to report the sale
of Assets for income Tax  purposes as a tax-free  reorganization  under  Section
368(a)(1)(C)  of the Code  (and any  corresponding  provision  of state or local
income tax law).

         6.3 NOTICES.  All notices,  requests,  demands and other communications
required or  permitted  to be given  hereunder  shall be in writing and shall be
given personally,  sent by facsimile transmission or sent by prepaid air courier
or certified, registered or express mail, postage prepaid. Any such notice shall
be deemed to have been given (a) when received,  if delivered in person, sent by
facsimile  transmission  and confirmed in writing within three (3) Business Days
thereafter or sent by prepaid air courier or (b) two (2) Business Days following
the mailing thereof,  if mailed by certified first class mail,  postage prepaid,
return receipt requested,  in any such case as follows (or to such other address
or  addresses  as a party may have  advised the other in the manner  provided in
this Section 6.4):

                  If to Seller and Schmertz, to:

                               Robert Schmertz
                               Daniel Scott, Inc.
                               86 Main Street
                               Mineola, NY  11501

                  with a copy to:

                               Hughes Hubbard & Reed, LLP
                               One Battery Park Plaza
                               New York, New York  10004
                               Attn:  Kenneth A. Lefkowitz, Esq.
                               Telephone Number (212) 837-6000
                               Telecopier Number (212) 422-4726

                  If to Buyer or to Buyer Parent to:

                               Steven Madden Retail, Inc.
                               52-16 Barnett Avenue
                               Long Island City, New York 11104
                               Attn:  Steven Madden
                               Telephone Number (718) 446-1800
                               Telecopier Number (718) 446-5599

                  with a copy to:

                               Berlack, Israels & Liberman LLP
                               120 West 45th Street
                               New York, New York 10036
                               Attn:  Alan N. Forman, Esq.
                               Telephone Number (212) 704-0100
                               Telecopier Number (212) 704-0196

                                       16


         6.4 PUBLICITY.  No publicity  release or  announcement  concerning this
Agreement or the transactions  contemplated hereby shall be made without advance
approval thereof by the Buyer and the Seller.

         6.5 ENTIRE  AGREEMENT.  This  Agreement  (including  the  Exhibits  and
Schedules)  and the  agreements,  certificates  and  other  documents  delivered
pursuant to this Agreement  contain the entire  agreement among the parties with
respect  to  the  transactions   described  herein,   and  supersede  all  prior
agreements, written or oral, with respect thereto.

         6.6 WAIVERS AND AMENDMENTS. This Agreement may be amended,  superseded,
canceled,  renewed or extended,  and the terms  hereof may be waived,  only by a
written  instrument signed by the parties hereto or, in the case of a waiver, by
the party  waiving  compliance.  No delay on the part of any party in exercising
any right, power or privilege hereunder shall operate as a waiver thereof.

         6.7 GOVERNING LAW. This Agreement shall be governed by and construed in
accordance with the laws of the State of New York,  without regard to principles
of conflicts of law.

         6.8 BINDING EFFECT; NO ASSIGNMENT. This Agreement shall be binding upon
and inure to the benefit of the parties and their respective successors, assigns
and legal representatives.  This Agreement is not assignable except by operation
of law and any other purported assignment shall be null and void.

         6.9  VARIATIONS IN PRONOUNS.  All pronouns and any  variations  thereof
refer to the masculine,  feminine or neuter,  singular or plural, as the context
may require.

         6.10 COUNTERPARTS. This Agreement may be executed by the parties hereto
in separate counterparts,  each of which when so executed and delivered shall be
an original,  but all such  counterparts  shall together  constitute one and the
same instrument.  Each counterpart may consist of a number of copies hereof each
signed by less than all, but together signed by all of the parties hereto.

         6.11 EXHIBITS AND  SCHEDULES.  The Exhibits and Schedules are a part of
this Agreement as if fully set forth herein.  All references herein to Sections,
subsections,  clauses, Exhibits and Schedules shall be deemed references to such
parts of this Agreement, unless the context shall otherwise require.

                                       17


         6.12 EFFECT OF  DISCLOSURE  ON  SCHEDULES.  Any item  disclosed  on any
Schedule  shall be deemed to be  disclosed in  connection  with (a) the specific
representation and warranty to which such Schedule is expressly referenced,  (b)
any specific  representation and warranty which expressly  cross-references such
Schedule  and (c) any  specific  representation  and warranty to which any other
Schedule  to this  Agreement  is  expressly  referenced  if such other  Schedule
expressly cross-references such Schedule.

         6.13 HEADINGS.  The headings in this agreement are for reference  only,
and shall not affect the interpretation of this Agreement.

         6.14 SEVERABILITY OF PROVISIONS. If any provision or any portion of any
provision of this Agreement or the  application of such provision or any portion
thereof to any Person or circumstance,  shall be held invalid or  unenforceable,
the remaining  portion of such  provision  and the remaining  provisions of this
Agreement,  or the application of such provision or portion of such provision as
is held invalid or unenforceable to persons or circumstances other than those as
to which it is held invalid or unenforceable, shall not be affect thereby.

         6.15 BROKERS.  Each party hereto represents and warrants that no broker
or finder is entitled to any brokerage or finder's fee or other  commission from
such party,  based on  agreements,  arrangements  or  undertakings  made by such
party, in connection with the transactions contemplated hereby.

         6.16 CHANGE AND USE OF NAME. The Seller,  within ten (10) days from the
date hereof, shall deliver to the Buyer evidence that it has changed its assumed
name "Shoe  Biz",  in those  jurisdictions  in which the Seller is  licensed  or
qualified  to do  business  and,  thereafter  shall  refrain  from  directly  or
indirectly  using any name or names,  corporate  or  otherwise,  which  could be
confusingly  similar to the name,  "Shoe Biz".  Seller  covenants  that it shall
cause its affiliate Shoe Biz, Inc., a New York  corporation,  to change its name
within ten days from the date hereof.

                                       18



         IN WITNESS WHEREOF,  the parties have executed this Agreement as of the
date first above written.

                                          DANIEL SCOTT, INC.


                                          By: /s/ ROBERT SCHMERTZ
                                             -----------------------------------
                                          Name:   Robert Schmertz
                                          Title:  President


                                          STEVEN MADDEN, LTD.


                                          By: /s/ STEVEN MADDEN
                                             -----------------------------------
                                          Name:   Steven Madden
                                          Title:  Chief Executive Officer


                                          STEVEN MADDEN OUTLETS, INC.


                                          By: /s/ STEVEN MADDEN
                                             -----------------------------------
                                          Name:   Steven Madden
                                          Title:  Chief Executive Officer

                                             /s/ ROBERT SCHMERTZ
                                             -----------------------------------
                                                 Robert Schmertz


                                       19


                                                                   EXHIBIT 23.01


                         CONSENT OF INDEPENDENT AUDITORS



         We  consent  to the  incorporation  by  reference  in the  Registration
Statement  on Form S-3 of our report  dated  February  6, 1998 on the  financial
statements  of Steven  Madden,  Ltd.  included in the 1997 Annual Report on Form
10-KSB. We also consent to the reference to our firm under the caption "Experts"
in the prospectus.


Richard A. Eisner & Company, LLP



New York, New York
July 15, 1998