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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  -------------

                                    FORM 10-K

[X]  ANNUAL REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE  SECURITIES  EXCHANGE
     ACT OF 1934

[ ]  TRANSITION  REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE  SECURITIES  AND
     EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1998       Commission File Number 0-23702

                               STEVEN MADDEN, LTD.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

              Delaware                                        13-3588231
    (STATE OR OTHER JURISDICTION                           (I.R.S. EMPLOYER
  OF INCORPORATION OR ORGANIZATION)                       IDENTIFICATION NO.)

52-16 Barnett Avenue, Long Island City, New York                 11104
        (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)              (ZIP CODE)

REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE:               (718) 446-1800

SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:             None

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:

                    Common Stock, par value $.0001 per share

         Indicate  by check  mark  whether  the  registrant:  (1) has  filed all
reports  required to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [ ]

         Indicate by check mark if disclosure of delinquent  filers  pursuant to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. [ ]

         The aggregate  market value of the voting stock held by  non-affiliates
of the registrant as of March 25, 1999 was approximately $83,070,584

         The number of outstanding shares of the registrant's common stock as of
March 25, 1999 was 10,724,235 shares.

                      DOCUMENTS INCORPORATED BY REFERENCE:

         PART  III  INCORPORATES  CERTAIN  INFORMATION  BY  REFERENCE  FROM  THE
REGISTRANT'S  DEFINITIVE  PROXY STATEMENT FOR THE ANNUAL MEETING OF STOCKHOLDERS
SCHEDULED FOR MAY 28, 1999.

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                                     PART I

ITEM 1.  BUSINESS.

         Steven Madden,  Ltd.  (together with its  subsidiaries,  the "Company")
designs,  sources and sells fashion footwear under the Steve  Madden(R),  lei(R)
and David Aaron(R) brands for women and girls ages 8 to 45 years.  The Company's
branded  products  are  designed to appeal to  style-conscious  consumers in the
junior and better market segments.  The Company distributes its products through
its twenty eight (28) Steve  Madden(R)  retail  stores,  one (1) David  Aaron(R)
store,  three (3) outlet stores and more than three thousand (3,000)  department
and specialty store locations in the United States,  Australia,  Canada, Israel,
Mexico and Venezuela.  The Company's product line includes core products,  which
are sold  year-round,  complemented by a broad range of updated styles which are
designed to establish or capitalize on market trends.

         The Company's business is comprised of three (3) distinct  segments:  a
wholesale division which includes Steve Madden(R), l.e.i.(R) and David Aaron(R);
a retail  subsidiary;  and a private label  subsidiary.  The Company also has an
aggressive  licensing  program and has through  March 15, 1999 entered into nine
(9)  licensing  agreements  for  belts,  sportswear  and  jeanswear,  outerwear,
handbags,  sunglasses,  hosiery,  intimate apparel,  hair accessory products and
jewelry.  Given the strength of brand awareness in the juniors  marketplace,  in
April,  1998, the Company entered into a license agreement pursuant to which the
Company  has the right to  source,  distribute  and  market  footwear  under the
lei(R).

         The Company  anticipates  continuing  the  execution of its strategy to
increase sales in each of its wholesale, retail and private label divisions. The
wholesale  division expects growth in the number of locations  selling the Steve
Madden(R),  lei(R) and David Aaron(R) brands which will in part be due to adding
new department store accounts. The Company expects to add approximately nine (9)
Steve Madden  retail stores and one (1) outlet store during the 1999 fiscal year
which the  Company  believes  will  increase  revenue  for its retail  division.
Adesso-Madden,  a subsidiary of the Company specializing in sourcing product for
mass merchandisers and other high volume purchasers, anticipates higher revenues
in 1999 because of the  introduction of its new  Jordache(R)  footwear line. And
perhaps most  significantly,  the Company  believes that 1999 may be a good year
for certain of the Company's  licensing  partners.  After engaging a new license
for the Steve Madden(R) sportswear and jeanswear business as of January 1, 1999,
the Company believes that the sales in this category will increase  resulting in
enhanced brand  recognition.  Finally,  the Company intends to focus  additional
efforts to promote sales through its popular web site www.stevemadden.com.

         Steven Madden, Ltd., was incorporated as a New York corporation on July
9, 1990 and reincorporated under the same name in Delaware in November 1998. The
Company was founded and developed by Steven Madden,  its principal  designer and
Chief  Executive  Officer,   President  and  Chairman  of  the  Board,  who  has
established a reputation  for his creative  designs,  popular styles and quality
products at accessible  price


                                       1



points.  The Company  completed its initial public offering in December 1993 and
its  securities  traded on The Nasdaq  SmallCap  Market until  December 1996. In
January  1997,  the  Company's  shares of Common  Stock and Class B Common Stock
Purchase  Warrants began trading on The Nasdaq National Market under the symbols
"SHOO" and "SHOOZ", respectively. In July 1998, the Class B Warrants were called
for  redemption  by  the  Company,   and  as  a  result,  the  Company  received
approximately $10,800,000 in proceeds from the exercise of the Class B Warrants.

         The Company maintains its principal  executive offices at 52-16 Barnett
Avenue, Long Island City, NY 11104, telephone number (718) 446-1800.

STEVEN MADDEN - WHOLESALE DIVISION

         The wholesale  division sources,  sells and markets the Company's Steve
Madden(R) brand to major department  stores,  better specialty stores,  and shoe
stores throughout the country and a small amount in Australia,  Canada,  Israel,
Mexico and Venezuela. During the last few years the Steve Madden(R) product line
has become a leading footwear brand in the fashion conscious junior marketplace.
To serve its customers (women  primarily ages 16 to 25), the wholesale  division
creates and markets  fashion  forward  footwear  designed to appeal to customers
seeking exciting, new footwear designs at reasonable prices.

         As the  Company's  largest  division,  the  Steve  Madden(R)  wholesale
division accounted for $49,891,000 in sales in 1998, or approximately 58% of the
Company's total sales. Many of the wholesale division's newly created styles are
test marketed at the Company's retail stores. Within a few days, the Company can
determine if a test product  appeals to  customers.  This enables the Company to
use its flexible sourcing model to rapidly respond to changing preferences which
is essential for success in the fashion footwear marketplace.

DIVA ACQUISITION CORP. - THE DAVID AARON(R) WHOLESALE DIVISION

         On April 1, 1996, the Company acquired Diva International,  Inc., a New
York corporation  ("Diva").  The Company acquired all of the outstanding capital
stock of Diva for a total purchase price of approximately $1,885,000 in cash and
stock.  In  connection  with the Diva  transaction,  the  Company  entered  into
employment  agreements  with  four  (4)  employees  of  Diva,  none of whom  are
currently employed by the Company.

         Diva  designs  and markets  fashion  footwear to women under the "David
Aaron(R)"  name through one (1) Company  owned retail shoe store  located in the
Soho area of Manhattan,  major department  stores and better footwear  specialty
stores.  Priced a tier above the Steve  Madden(R)  brand,  Diva's  products  are
designed to appeal  principally to fashion  conscious women,  ages 26 to 45, who
shop at department  stores and footwear


                                       2


boutiques.  The  Company  recorded  sales  from  the  David  Aaron(R)  brand  of
$5,846,000  for the year ended  December 31, 1998, or 7% of the Company's  total
sales.

L.E.I. (R)  - WHOLESALE DIVISION

         In April,  1998,  the Company  entered  into a license  agreement  with
R.S.V.  Sport, Inc. pursuant to which the Company was granted the license to use
the lei(R) trademark in connection with the sale and marketing of footwear.  The
lei(R) trademark is well known for jeanswear in the junior marketplace recording
annual sales in excess of $100 million.  The Company's lei(R) footwear  products
are targeted to attract  girls ages 6 to 11 years old and young women ages 12 to
20 years old which are younger than the typical Steve  Madden(R) brand customer.
Despite having only started  selling  lei(R)  products at retail in August 1998,
the Company is encouraged by the initial consumer demand for the lei(R) footwear
products.  Although sales during 1998 are not  necessarily  indicative of future
performance,  the Company anticipates  increased sales of lei(R) footwear during
the 1999  fiscal  year.  The  l.e.i.  Wholesale  Division  generated  revenue of
$3,483,000  for the six month period ended December 31, 1998 and there have been
substantial product reorders in early 1999.

STEVEN MADDEN RETAIL, INC. - RETAIL DIVISION

         As of December 31, 1998,  the Company  owned and operates  twenty eight
(28) retail shoe stores under the Steve  Madden(R) name, one (1) under the David
Aaron(R)  name and three (3) outlet  stores.  Three (3)  stores  are  located in
Manhattan (two (2) in Soho and one (1) on the Upper Eastside),  twenty five (25)
stores are located in major  shopping  malls in  California,  Florida,  Georgia,
Maryland,  Massachusetts, New Jersey and New York and two (2) stores are located
in highly  traveled  urban  street  locations  in  Coconut  Grove,  Florida  and
Washington,  D.C. Each of the Steve Madden(R) stores has been designed to appeal
to young fashion conscious women by creating a "nightclub" type atmosphere.  The
retail stores have been very successful for the Company, generating annual sales
of approximately  $700 per square foot. Sales are primarily from the sale of the
Company's Steve Madden(R)  product line. Same store sales increased 3.8% in 1998
over 1997  sales  and  total  sales for the  retail  division  were  $26,563,000
compared to $13,249,000 for 1997.  Sales from the retail division for year ended
December 31, 1998 were 31% of the Company's total sales.

         The Company  believes that the Retail Division will continue to enhance
overall sales and profits while building equity in the Steve Madden brand. It is
for these  reasons that the Company has embarked  upon an  aggressive  expansion
plan and intends to add approximately ten (10) new retail stores during the 1999
calendar year.  Additionally,  the expansion of the Retail Division  enables the
Company to test and react to new products and  classifications  which strengthen
the Steve Madden wholesale division.


                                       3


THE ADESSO-MADDEN, INC. - PRIVATE LABEL DIVISION

         In September 1995, the Company  incorporated  Adesso-Madden,  Inc. as a
wholly owned  subsidiary  ("A-M").  A-M was formed to serve as a buying agent to
mass market  merchandisers,  shoe store chains and other off-price  retailers in
connection  with their purchase of private label shoes.  As a buying agent,  A-M
arranges  with  shoe  manufacturers  in  Asia  and  South  America  for  them to
manufacture  private label shoes to the  specifications  of their  clients.  The
Company  believes  that by operating in the private  label,  mass  merchandising
market,   the  Company  is  able  to  maximize   additional   non-branded  sales
opportunities and provides for more competitive  sourcing thereby leveraging the
Company's overall  sourcing,  design and distribution  capabilities.  Currently,
this division  manufactures  women's footwear for large retailers including J.C.
Penny, Sears,  Mervyn's, and Target. A-M receives commissions in connection with
the purchase of private  label shoes by its clients.  A-M also sources and sells
footwear under the Soho Cobbler(R)  trademark,  and in 1999, will commence sales
under the Jordache(R) trademark. The private label division generated commission
revenue  of  $2,679,000  for the  year  ended  December  31,  1998  compared  to
$2,192,000 in 1997.

PRODUCTS AND LICENSING

         The Company's  products  emphasize  youthful  styling and  contemporary
design and are  marketed at  moderate  to better  price  points.  The  Company's
primary  products  include Steve  Madden(R),  lei(R) and David Aaron(R)  branded
shoes. The Company also has a private label shoe operation, Adesso-Madden, Inc.,
and has also entered into strategic  licensing  agreements for additional  Steve
Madden(R)  branded  products.  The following  paragraphs  describe the Company's
products:

STEVE MADDEN(R)

         Steve  Madden(R)  branded  products  are  designed  to  appeal to style
conscious  consumers  in the  junior  market  (ages 16 to 25  years).  The Steve
Madden(R)  line  emphasizes  up-to-date  fashion  and  includes  a wide range of
women's footwear including boots,  sneakers,  evening shoes, casual and tailored
shoes and  sandals.  Steve  Madden(R)  brand shoes sell at retail  price  points
generally ranging from $48 to $70 for shoes and up to $99 for boots.

         In order to reduce the impact of changes in fashion trends on the Steve
Madden(R)  brand product sales,  the Company  designs and classifies its product
line into three categories:  CORE,  CORE-PLUS,  and FASHION.  The Company's CORE
line is available year round and consists of classic  products which have proven
to be consistent sellers over several seasons.  The CORE line currently includes
[twelve (12)]  style/color  combinations six (6) of which can be reordered using
the Company's EDI system and shipped to retailers within one to two weeks.  This
results in rapid  replenishment  of the most popular  Steve Madden  styles.  The
Company's  CORE-PLUS line consists of basic styles whose


                                       4


patterns and colors are updated each season to keep pace with  changing  trends.
Finally,  the Company's  FASHION line consists of styles that are designed close
to or in season  and  capitalize  on the  Company's  ability  to  design,  test,
manufacture and market products quickly. CORE and CORE-PLUS products account for
a majority of Steve Madden(R) brand sales.

DAVID AARON(R)

         The  Company  acquired  the  David  Aaron(R)  brand in 1996,  and David
Aaron(R)  products are marketed  through the Company's  Diva  subsidiary.  David
Aaron(R) branded products are designed to appeal to more  sophisticated,  career
and  fashion  oriented  consumers  (ages 26 to 45  years) in the  better  market
segment.  David Aaron(R) products are priced at a tier above the Steve Madden(R)
brand and have retail price points  generally  ranging from $70 to $85 for shoes
and up to $150 for boots.  Similar to the Steve  Madden(R)  line,  the Company's
David Aaron(R) line is organized into CORE,  CORE-PLUS,  and FASHION  categories
with  CORE and  CORE-PLUS  products  accounting  for a large  majority  of David
Aaron(R) brand sales.

l.e.i.(R)

         In April,  1998,  the Company  entered  into a license  agreement  with
R.S.V.  Sport, Inc. pursuant to which the Company was granted the license to use
the lei(R) trademark in connection with the sale and marketing of footwear.  The
lei(R) trademark is well known for jeanswear in the junior marketplace recording
annual sales in excess of $100 million.  The Company's lei(R) footwear  products
are targeted to attract  girls ages 6 to 11 years old and young women ages 12 to
20 years old which are younger than the typical Steve  Madden(R) brand customer.
Despite having only started selling lei(R)  products at retail in August,  1998,
the Company is encouraged by the initial consumer demand for the lei(R) footwear
products.  Although sales during 1998 are not  necessarily  indicative of future
performance,  the Company anticipates  increased sales of lei(R) footwear during
the 1999 fiscal year.

LICENSING

         The Company  believes that  strategic  licensing will enhance the Steve
Madden brand(R),  leverage brand equity and increase  customer  loyalty.  During
1997, the Company began to license the Steve Madden(R) brand  selectively  while
attempting to maintain strict design,  merchandising  and marketing control over
its  licensees.  In 1998,  the Company  terminated  licenses with its sportswear
licensees  and entered  into a new license  with an  affiliate  of the  Jordache
organization as of January 1, 1999. Pursuant to the Agreement, a Jordache entity
will manufacture, market, sell and distribute sportswear and jeanswear under the
Company's  Steve Madden  trademark  to better  department  stores and  specialty
shops.


                                       5


         Presently,  the Company has licensed the Steve Madden trademark for use
in connection  with the  manufacturing,  marketing  and sale of  sportswear  and
jeanswear,  outerwear, belts, handbags,  sunglasses,  hosiery, intimate apparel,
hair  accessory  products  and  jewelry.  Each  license  agreement  requires the
licensee to pay to the Company a royalty based on net sales,  a minimum  royalty
in the event that net sales fail to reach specified  targets and a percentage of
sales for advertising of the Steve Madden(R) brand. During 1999, the Company may
continue to pursue additional  licensees in new product categories as well as to
seek expansion into certain markets outside the United States.

DESIGN

         Steve Madden, the principal designer of the Company,  has established a
reputation  for his creative  designs,  popular  styles and quality  products at
accessible price points.  Mr. Madden has been involved in the footwear  industry
for over twenty (20) years and is responsible for the Company's  overall fashion
direction,  maintaining direct, day-to-day supervision of the Company's ten (10)
person product design and development team.

         The Company believes that its future success will depend in substantial
part on its  ability to continue to  anticipate  and react to changing  consumer
demands in a timely manner. To meet this objective,  the Company has developed a
unique design  process that allows it to recognize and adapt quickly to changing
consumer  demands.  Mr.  Madden and his design  team work  together  to create a
design  which  they  believe  fits the  Company's  image,  reflects  current  or
approaching  trends  and can be  manufactured  in a  timely  and  cost-effective
manner. Once the initial design is complete, a prototype is developed,  which is
reviewed and refined prior to the commencement of limited  production.  Most new
designs are then tested in the Steve Madden(R) retail stores. Designs that prove
popular are then scheduled for mass production overseas and wholesale and retail
distribution nationwide. The Company believes that its unique design and testing
process and  flexible  sourcing  model is a  significant  competitive  advantage
allowing  the  Company  to cut mass  production  lead times and avoid the costly
production and distribution of unpopular designs.

PRODUCT SOURCING

         The Company sources each of its product lines  separately  based on the
individual  design,  styling and quality  specifications  of such products.  The
Company does not own or operate any mass  manufacturing  facilities  and sources
its  branded  products  directly  or  indirectly  through   independently  owned
manufacturers in Brazil,  China,  Italy,  Mexico,  Spain,  Taiwan and the United
States. The Company has established relationships with a number of manufacturers
in each country.  The Company  believes that this sourcing of footwear  products
minimizes its  investment and inventory  risk, and enables  efficient and timely
introduction of new product  designs.  Although the Company has not entered into
any long-term  manufacturing  or supply  contracts,  the Company believes that a
sufficient


                                       6


number of alternative  sources exist for the  manufacture  of its products.  The
principal materials used in the Company's footwear are available from any number
of sources, both within the United States and in foreign countries.

         The  Company's  design and  distribution  processes  are intended to be
flexible,  allowing the Company to respond to and accommodate  changing consumer
demand.  The Company's  production staff tracks  warehouse  inventory on a daily
basis,  monitors sell through data and incorporates input on product demand from
wholesale  customers.  The Company can use product feedback to adjust production
or  manufacture  new  products  in as little as five weeks.  Constant  inventory
tracking allows the Company to manage  inventory on a continuous flow basis with
the goal of optimizing  inventory  turns.  More  specifically,  all inventory is
classified  into three  categories:  CORE  products,  which are sold year round,
CORE-PLUS  products which are in-season styles that are  experiencing  unusually
strong sell  through,  and FASHION  products.  The Company  strives to only have
reorder  inventory  in  selected  CORE and  CORE-PLUS  products  that are proven
best-sellers.

         In 1998, the Company  expanded its use of electronic  data  interchange
("EDI")  quick  replenishment   system  to  its  department  store  accounts  on
designated  CORE  items  and  offered  EDI to all of its  significant  wholesale
accounts.  The Company believes that its flexible product introduction  schedule
and perpetual inventory control system are competitive advantages in an industry
that is subject to high fashion risks.

CUSTOMERS

         The  Company's  customers   purchasing  shoes  consist  principally  of
department stores and specialty stores, including shoe boutiques. Presently, the
Company  sells  approximately  sixty percent (60%) of its products to department
stores,  including  Federated  Department  Stores  (Bloomingdales,  Bon  Marche,
Burdines,  Macy's and Rich's),  May Department  Stores  (Famous Barr,  Filene's,
Foley's,  Hecht's,  Kaufmann's,  Meier & Frank and  Robinsons  May),  Dillard's,
Dayton-Hudson  and  Nordstrom  approximately  forty  percent  (40%) to specialty
stores,  including  Journey's,  Wet Seal and The Buckle and  catalog  retailers,
including  Victoria's  Secret and  Fingerhut.  Federated  Department  Stores and
Nordstrom's  presently  account  for  approximately  twenty  percent  (20%)  and
seventeen percent (17%) of the Company's wholesale sales, respectively.

DISTRIBUTION CHANNELS

         The Company  sells it products  principally  through its  Company-owned
retail stores,  better department stores and specialty shoe stores in the United
States and abroad.  Retail stores and wholesale sales account for  approximately
thirty-one   percent  (31%)  and  sixty-nine   percent  (69%)  of  total  sales,
respectively.  The  following  paragraphs  describe  each of these  distribution
channels:

STEVE MADDEN AND DAVID AARON RETAIL STORES

         As of  December  31,  1998,  the  Company  operated  twenty  eight (28)
Company-owned retail stores under the Steve Madden(R) name and one (1) under the


                                       7


David Aaron(R)  name. The Company  believes that its retail stores will continue
to enhance  overall sales,  profitability,  and its ability to react to changing
consumer  trends.  The design,  format and  environment  of the Steve  Madden(R)
retail stores  resemble a nightclub type  atmosphere  which has become a popular
destination and gathering place for young women.  The David Aaron(R) store has a
more sophisticated  design and format styled to appeal to its more mature target
audience.  These stores are a powerful marketing tool which allow the Company to
strengthen brand recognition and to showcase certain of its full line of branded
and licensed products. Furthermore, the retail stores provide the Company with a
venue  to  test  and  introduce  new  products  and  merchandising   strategies.
Specifically,  the Company often tests new designs at its Steve Madden(R) retail
stores before scheduling them for mass production and wholesale distribution. In
addition to these test marketing benefits, the Company has been able to leverage
sales  information  gathered  at Steve  Madden(R)  retail  stores to assist  its
wholesale accounts in order placement and inventory management.

         The Company's prototype Steve Madden(R) store is approximately 1,400 to
1,600 square feet and is located in malls and street locations which attract the
highest concentration of the Company's core demographic  --style-conscious young
women ages 16 to 25 years. In addition to carefully analyzing mall demographics,
the Company also sets  profitability  guidelines for each potential  store site.
Specifically,  the  Company  targets  sites at which  the  demographics  fit the
consumer  profile,  the  positioning  of the  site  is well  trafficked  and the
projected  fixed annual rent expense does not exceed a specified  percentage  of
sales  over the life of the lease.  By  setting  these  standards,  the  Company
believes that each store will  contribute to the Company's  overall profits both
in the near- and longer-terms.

OUTLET STORES

         In May 1998,  Shoe Biz, Inc.  (formerly known as Steven Madden Outlets,
Inc.) a wholly owned subsidiary of the Company ("Shoe Biz"),  purchased  certain
assets from and assumed certain  liabilities of, Daniel Scott, Inc. with respect
to its Shoe Biz  outlet  stores  located  in Mineola  and  Garden  City,  NY. In
connection with the transaction,  the Company hired Robert Schmertz,  the former
President and sole  stockholder  of Daniel Scott,  as the President of Shoe Biz.
Shoe Biz operates the 2 outlet  stores in Garden City,  Mineola,  NY and one (1)
Steve Madden  Outlet store in Woodbury  Commons  Outlet Mall in Harriman,  NY (a
large off-price retail mall). Shoe Biz sells many product lines, including Steve
Madden,  David Aaron and lei(R)  footwear,  at  significantly  lower prices than
prices  typically  charged  by  other  "full  price"   retailers.   The  Company
anticipates opening an additional outlet store in the 1999.


                                       8


DEPARTMENT STORES

         The Company currently sells to over 2,000 locations of twenty five (25)
better department stores throughout the United States and Canada.  The Company's
top accounts include Federated  Department Stores  (Bloomingdale's,  Bon Marche,
Burdine's,  Macy's and Rich's),  May Department  Stores  (Hecht's,  Famous Barr,
Filene's,  Foley's,  Kaufmann's,  Meier & Frank and Robinson's May),  Dillard's,
Dayton-Hudson and Nordstrom.

         Department store accounts are offered extensive  merchandising  support
which  includes  in-store  fixtures  and  signage,  supervision  of displays and
merchandising of the Company's  various product lines. An important  development
in the  Company's  wholesale  merchandising  efforts is the creation of in-store
concept shops,  where a broader collection of the Company's branded products are
showcased. These in-store concept shops create an environment that is consistent
with the Company's  image and enable the retailer to display and stock a greater
volume of the Company's  products per square foot of retail space.  In addition,
these in-store concept shops encourage longer term commitment by the retailer to
the Company's  products and enhance  consumer brand  awareness.  Currently,  the
Steve  Madden(R)  brand is featured in over five  hundred  fifty (550)  in-store
concept shops in its leading department and specialty store accounts.

         In addition to merchandising  support,  the Company's  customer service
representatives maintain weekly communications with their accounts to guide them
in placing orders and to assist them in managing inventory and retail sales. The
Company  leverages its sell-through data gathered at its retail stores to assist
department  stores in allocating their  open-to-buy  dollars to the most popular
styles in the product line and to phase out styles with poor sales  records.  In
addition  to  this  account  order  support,  the  Company  has  implemented  an
electronic data interchange ("EDI") program which allows top accounts rapid size
replenishment  of six (6)  style/color  combinations  of certain  core  products
within one to two weeks. EDI  replenishment of key core styles is offered to all
of the Company's retail customer accounts.

INTERNET SALES

         In 1998, the Company  updated its internet  site,  www.stevemadden.com,
with improved graphics and more efficient e-commerce capabilities. Customers can
now purchase up to several  different styles of the Company's  footwear products
and continue to  participate  in the  Company's  chat forum.  As a result of the
Company's   increased   focus  on   e-commerce,   sales  in  1998  derived  from
stevemadden.com  increased 700% compared with sales in 1997. The Company intends
to increase  advertising and promotion of stevemadden.com and has recently hired
a full time  Internet  Manager.  The Company  has also  recently  implemented  a
fulfillment  center for internet  sales.  In  addition,  in February  1999,  the
Company signed an agreement to sell its products on  Fashionmall.com,  a premier
fashion site on the internet.  The Company hopes that the  Fashionmall.com  site
will be successful in  attracting  new customers for the Company's  footwear and
licensed products.


                                       9


SPECIALTY STORES/CATALOG SALES

         The Company  currently  sells to  approximately  one  thousand  (1,000)
specialty store locations throughout the United States and Canada. The Company's
top specialty  store accounts  include  Journey's,  The Buckle and Wet Seal. The
Company offers specialty store accounts the same merchandising, sell-through and
inventory  tracking support offered to its department  store accounts.  Sales of
the Company's products are also made through various catalogs, such as Fingerhut
and Victoria's Secret.

COMPETITION

         The fashionable footwear industry is highly competitive.  The Company's
competitors   include  specialty  shoe  companies  as  well  as  companies  with
diversified  footwear product lines. The recent  substantial growth in the sales
of fashionable  footwear has encouraged  the entry of many new  competitors  and
increased  competition from established  companies.  Most of these  competitors,
including  Kenneth  Cole,  Nine West,  DKNY,  Sketchers,  Nike and  Guess,  have
significantly  greater  financial  and other  resources  than the  Company.  The
Company believes effective advertising and marketing,  fashionable styling, high
quality  and value are the most  important  competitive  factors  and intends to
continue to employ these elements as it develops its products.

MARKETING AND SALES

         Prior to 1997, the Company's  marketing plans relied heavily on its few
Steve Madden(R) retail store locations and word-of-mouth referrals. In 1998, the
Company  continued to focus on creating a more integrated brand building program
to  establish  Steve  Madden as the  leading  designer of fashion  footwear  for
style-conscious  young  women.  As a result,  the  Company  developed a national
advertising  campaign for lifestyle and fashion magazines which was also used in
regional  marketing programs such as radio  advertisements  and billboards.  The
Company  also  continues  to promote  its  website  (WWW.STEVEMADDEN.COM)  where
consumers  can purchase  Steve  Madden(R)  products  and interact  with both the
Company and other customers.

         In order to service its wholesale accounts, the Company retains a sales
force  of  thirteen  (13)  independent   sales   representatives.   These  sales
representatives  work on a commission  basis and are responsible for placing the
Company's products with its principal customers, including better department and
specialty stores. The sales  representatives are supported by the Vice President
- -- National Sales Manager,  a staff of three (3)  merchandise  coordinators  and
twenty  (20)  customer  service   representatives   who  continually   cultivate
relationships  with  wholesale   customers.   This  staff  assists  accounts  in
merchandising  and assessing  customer  preferences and inventory  requirements,
which ultimately serves to increase sales and profitability.


                                       10


MANAGEMENT INFORMATION SYSTEMS (MIS) OPERATIONS

         Sophisticated  information  systems  are  essential  to  the  Company's
ability to maintain its competitive  position and to support  continued  growth.
The Company  operates on a dual AS/400 system which provides  system support for
all aspects of its business including  manufacturing  purchase orders;  customer
purchase orders; order allocations;  invoicing;  accounts receivable management;
real time  inventory  management;  quick response  replenishment;  point-of-sale
support;  and financial and management  reporting  functions.  The Company has a
PKMS bar coded warehousing  system which is integrated with the wholesale system
in order to  provide  accurate  inventory  positions  and  quick  response  size
replenishment for its customers.  In addition,  the Company has installed an EDI
system which provides a computer link between the Company and certain  wholesale
customers  that enables both the customer and the Company to monitor  purchases,
shipments and invoicing.  The EDI system also improves the Company's  ability to
respond to  customer  inventory  requirements  on a weekly  basis.  Anticipating
continued  growth,  the Company  recently  strengthened its systems by adding an
AS/400,  model 620. The Company also  implemented  in 1998 a licensing  tracking
system,  a  disaster  recovery  system and  automated  the  Adesso-Madden  order
placement and fulfillment business.  The Company also anticipates completing its
upgrade for the Year 2000 compliance by June 1999.

RECEIVABLES FINANCING; LINE OF CREDIT

         The Company finances its receivables  through the use of a factor.  The
Company's present relationship with Capital Factors, Inc. permits the Company to
draw down eighty (80%) percent of its invoiced  receivables  at an interest rate
of one (1) point below the Prime Rate (as defined).  The agreement provides that
Capital  Factors is not required to purchase all the Company's  receivables.  On
September  1, 1998,  the  Company  and Capital  Factors  amended  its  Factoring
Agreement to, among other  things,  provide the Company with a credit line of up
to  $15,000,000,  subject to certain  limitations.  The Company has not recently
borrowed  funds  under its  credit  line with  Capital  Factors.  The  Factoring
Agreement terminates in December 2000.

TRADEMARKS

         The Steve Madden and Steve Madden plus Design  trademarks/service marks
have been registered in numerous  International Classes (25 clothing,  shoes; 18
leather  goods,  handbags,  wallets;  9 eye wear,  14 jewelry,  35 retail  store
services) in the United States. The Company also has trademark  registrations in
the U.S. for the marks  Eyeshadows by Steve Madden  (Int'l Cl. 9 eye wear),  Ice
Tea (Int'l Cl. 25 clothing) and Soho Cobbler (Int. Cl. 9 eye wear, 25, shoes).

         The Company further owns  registrations  for the Steve Madden and Steve
Madden plus Design  trademarks/service marks in various International Classes in
China, Hong Kong, Israel, Japan, Korea, Panama, Taiwan and the Benelux countries
and has pending  applications  for  registration  for the Steve Madden and Steve
Madden plus Design  trademarks/service  marks in Canada,  Argentina,  Australia,
Brazil, Chile,  throughout 15


                                       11


cooperating  countries in Europe, Italy,  Malaysia,  Mexico, Peru, South Africa,
Thailand and  Venezuela.  There can be no assurance,  however,  that the Company
will be able to  effectively  obtain rights to the Steve Madden mark  throughout
all of the  countries of the world.  Moreover,  no  assurance  can be given that
others  will not  assert  rights  in,  or  ownership  of,  trademarks  and other
proprietary  rights  to the  Company  or  that  the  Company  will  be  able  to
successfully resolve such conflicts.  The failure of the Company to protect such
rights from  unlawful and  improper  appropriation  may have a material  adverse
effect on the Company's business, financial condition and results of operation.

         Additionally,  the  Company  owns  registration  for  the  David  Aaron
trademark and service mark in various International Classes in the United States
(Int'l Cl. 25 clothes,  shoes, 18 leather goods,  handbags,  wallets,  35 retail
store services),  Australia,  Canada, Hong Kong and the 15 cooperating countries
in Europe. The Company further has pending  applications for registration of the
David  Aaron  trademark  and  service  mark in Israel,  Japan,  Panama and South
Africa.  The Company  believes that the David Aaron  trademark has a significant
value and is important to the marketing of the Company's products.

         The  Company  believes  that its  trademarks/service  marks  and  other
proprietary  rights are important to its success and its  competitive  position.
Accordingly,  the Company devotes substantial resources to the establishment and
protection of its trademarks on a worldwide basis. Nevertheless, there can be no
assurance,  however,  that the Company will be able to effectively obtain rights
in its marks  throughout  all the  countries  of the world.  The  failure of the
Company to protect such rights from unlawful and improper appropriation may have
a material  adverse effect on the Company's  business,  financial  condition and
results of operation.

EMPLOYEES

         At March 15,  1999,  the Company  employed  approximately  five hundred
persons,  of whom approximately two hundred and twenty (220) work on a full-time
basis and  approximately two hundred and eighty (280) work on a part-time basis.
The management of the Company considers relations with its employees to be good.

         IN ADDITION TO OTHER  INFORMATION  IN THIS ANNUAL  REPORT ON FORM 10-K,
THE FOLLOWING IMPORTANT FACTORS SHOULD BE CAREFULLY CONSIDERED IN EVALUATING THE
COMPANY AND ITS  BUSINESS  BECAUSE  SUCH FACTORS  CURRENTLY  HAVE A  SIGNIFICANT
IMPACT ON THE COMPANY'S BUSINESS, PROSPECTS,  FINANCIAL CONDITION AND RESULTS OF
OPERATIONS.

         DEPENDENCE ON KEY PERSONNEL.  The Company is dependent,  in particular,
upon the services of Steven  Madden,  its Chief  Executive  Officer,  President,
Chairman of the Board and chief designer and Rhonda Brown,  its Chief  Operating
Officer.  If Mr.  Madden or Ms.  Brown are  unable to  provide  services  to the
Company for whatever  reason,  the business  would be  adversely  affected.  The
Company  therefore  maintains a key person life  insurance  policy on Mr. Madden
with  coverage  in the amount of  $10,000,000;  however,  the  Company


                                       12


does not maintain a policy on Ms. Brown. The Company has an employment  contract
with Mr. Madden that expires on December 31, 2007,  and an  employment  contract
with Ms.  Brown  that  expires  on June 30,  2001.  In the event  Mr.  Madden is
terminated  for  other  than  cause or total  disability,  the  Company  will be
required to pay Mr. Madden's remaining salary under his contract,  half of which
must be paid upon  termination.  Mr. Madden is also entitled  during the term of
the contract to an annual $50,000  non-accountable expense account. In the event
of a change in control,  Mr.  Madden and Ms. Brown may choose to continue  their
employment  with the Company or terminate  employment  and receive the remaining
salary under their respective contracts.

         Since Mr.  Madden  and Ms.  Brown are  involved  in all  aspects of the
Company's  business,  there can be no assurance that a suitable  replacement for
either could be found if either were unable to perform services for the Company.
As a  consequence,  a loss of Mr.  Madden,  Ms.  Brown or other  key  management
personnel  could have a material  adverse  effect upon the  Company's  business,
results of  operations  and  financial  condition.  In addition,  the  Company's
ability to market its products  and to maintain  profitability  will depend,  in
large  part,  on  its  ability  to  attract  and  retain  qualified   personnel.
Competition for such personnel is intense and there can be no assurance that the
Company will be able to attract and retain such personnel.  The inability of the
Company to attract and retain  such  qualified  personnel  would have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         FASHION  INDUSTRY  RISKS.  The  success of the  Company  will depend in
significant  part upon its ability to anticipate and respond to women's  product
and  fashion  trends  as well as to  anticipate,  gauge  and  react to  changing
consumer  demands  in a  timely  manner.  There  can be no  assurance  that  the
Company's  products  will  correspond to the changes in taste and demand or that
the Company will be able to  successfully  market products which respond to such
trends.  If the Company  misjudges the market for its products,  it may be faced
with significant excess  inventories for some products and missed  opportunities
with others. In addition,  misjudgments in merchandise selection could adversely
affect the  Company's  image  with its  customers  and weak sales and  resulting
markdown  requests from  customers  could have a material  adverse effect on the
Company's business, results of operations and financial condition.

         The  industries  in which  the  Company  operates  are  cyclical,  with
purchases tending to decline during recessionary  periods when disposable income
is low.  Purchases of contemporary  shoes and accessories tend to decline during
recessionary  periods and also may decline at other times. While the Company has
fared well in recent years in a difficult  retail  environment,  there can be no
assurance  that the Company  will be able to  maintain  its  historical  rate of
growth in revenues and earnings, or remain profitable in the future. A recession
in the national or regional economies or uncertainties regarding future economic
prospects,  among other things, could affect consumer spending habits and have a
material  adverse  effect on the Company's  business  results of operations  and
financial condition.


                                       13


         In recent years, the retail industry has experienced  consolidation and
other  ownership  changes.  In addition,  some of the Company's  customers  have
operated  under the  protection of the federal  bankruptcy  laws. In the future,
retailers in the United States and in foreign markets may  consolidate,  undergo
restructurings or reorganizations,  or realign their affiliations,  any of which
could  decrease  the  number of stores  that  carry the  Company's  products  or
increase the  ownership  concentration  within the retail  industry.  While such
changes in the retail industry to date have not had a material adverse effect on
the Company's business or financial  condition,  there can be no assurance as to
the future effect of any such changes.

         INVENTORY  MANAGEMENT.  The Company's ability to manage its inventories
properly is an  important  factor in its  operations.  Inventory  shortages  can
adversely  affect  the timing of  shipments  to  customers  and  diminish  brand
loyalty.  Conversely,  excess inventories can result in increased interest costs
as well as lower gross  margins due to the  necessity of providing  discounts to
retailers.  The  inability of the Company to  effectively  manage its  inventory
would  have a  material  adverse  effect on the  Company's  business,  financial
condition and results of operations.

         DEPENDENCE  UPON  CUSTOMERS  AND RISKS  RELATED TO EXTENDING  CREDIT TO
CUSTOMERS.  The Company's  customers  purchasing  shoes consist  principally  of
department stores and specialty stores, including shoe boutiques. Certain of the
Company's  department  store customers,  including some under common  ownership,
account  for  significant   portions  of  the  Company's  wholesale  net  sales.
Presently,  the Company sells  approximately sixty percent (60%) of its products
to department  stores,  including  Federated  Stores  (Bloomingdales,  Burdines,
Macy's and  Bullocks),  Dillards,  Nordstrom,  Dayton Hudson and May  Department
Stores (Famous Barr, Filene's, Foley's, Hecht's,  Kaufmann's, Meier & Frank, and
Robinson's  May) and  approximately  forty (40%)  percent to  specialty  stores,
including shoe boutiques. The Company's largest customers,  Federated Stores and
Nordstrom,  account for approximately twenty percent (20%) and seventeen percent
(17%) of the Company's wholesale sales, respectively.

         The  Company  believes  that a  substantial  portion  of  sales  of the
Company's  licensed products by its domestic licensing partners are also made to
the Company's largest  department store customers.  The Company generally enters
into a number of purchase order  commitments  with its customers for each of its
lines every season and does not enter into long-term  agreements with any of its
customers.  Therefore,  a decision by Federated  Stores,  Nordstrom or any other
significant  customer,  whether motivated by competitive  conditions,  financial
difficulties or otherwise,  to decrease the amount of merchandise purchased from
the Company or its licensing partners, or to change its manner of doing business
could  have a  material  adverse  effect on the  Company's  business,  financial
condition and results of operations. The Company sells its products primarily to
retail stores across the United States and extends credit based on an evaluation
of each customer's  financial condition,  usually without requiring  collateral.
While  various  retailers,  including  some  of the  Company's  customers,  have
experienced  financial  difficulties  in the past few years which  increased the
risk of extending  credit to such  retailers,  the  Company's  losses due to bad


                                       14


debts have been limited.  However,  financial  difficulties  of a customer could
cause the Company to curtail  business with such customer or require the Company
to assume more credit risk relating to such customer's receivables.

         IMPACT OF FOREIGN MANUFACTURERS. A significant portion of the Company's
products are currently  sourced  outside the United States through  arrangements
with a number of foreign  manufacturers in four different countries.  During the
year ended December 31, 1998,  approximately 95% of the Company's  products were
purchased  from sources  outside the United  States,  including  Mexico,  China,
Brazil and Spain.

         Risks   inherent  in  foreign   operations   include  work   stoppages,
transportation  delays  and  interruptions,  changes in  social,  political  and
economic  conditions  which  could  result in the  disruption  of trade from the
countries in which the Company's  manufacturers  or suppliers  are located,  the
imposition  of additional  regulations  relating to imports,  the  imposition of
additional duties, taxes and other charges on imports,  significant fluctuations
of the value of the dollar against  foreign  currencies,  or restrictions on the
transfer  of funds,  any of which  could have a material  adverse  effect on the
Company's business,  financial condition and results of operations.  The Company
does not believe that any such economic or political  conditions will materially
affect the Company's ability to purchase products,  since a variety of materials
and alternative sources exist. The Company cannot be certain,  however,  that it
will be able to  identify  such  alternative  sources  without  delay or without
greater cost to the Company,  if ever.  The Company's  inability to identify and
secure  alternative  sources of supply in this  situation  would have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         The  Company's  imported  products  are also  subject to United  States
customs  duties.  The United  States and the  countries  in which the  Company's
products are produced or sold may, from time to time, impose new quotas, duties,
tariffs, or other  restrictions,  or may adversely adjust prevailing quota, duty
or tariff  levels,  any of which  could  have a material  adverse  effect on the
Company's business, financial condition and results of operations.

         POSSIBLE  ADVERSE IMPACT OF  UNAFFILIATED  MANUFACTURERS'  INABILITY TO
MANUFACTURE IN A TIMELY MANNER,  TO MEET QUALITY  STANDARDS OR TO USE ACCEPTABLE
LABOR PRACTICES.  As is common in the footwear  industry,  the Company contracts
for the manufacture of a majority of its products to its specifications  through
foreign  manufacturers.  The Company  does not own or operate any  manufacturing
facilities  and is therefore  dependent upon  independent  third parties for the
manufacture of all of its products.  The Company's  products are manufactured to
its  specifications  by  both  domestic  and  international  manufacturers.  The
inability of a manufacturer to ship orders of the Company's products in a timely
manner or to meet the  Company's  quality  standards  could cause the Company to
miss the delivery date  requirements  of its  customers  for those items,  which
could  result in  cancellation  of  orders,  refusal to accept  deliveries  or a
reduction in purchase prices,  any of which could have a material adverse effect
on the Company's business, financial condition and results of operations.


                                       15


         Although the Company enters into a number of purchase order commitments
each season specifying a time frame for delivery,  method of payment, design and
quality specifications and other standard industry provisions,  the Company does
not have long-term  contracts with any  manufacturer.  As a consequence,  any of
these  manufacturing  relationships  may be terminated,  by either party, at any
time.  Although the Company believes that other facilities are available for the
manufacture  of the  Company's  products,  both within and outside of the United
States, there can be no assurance that such facilities would be available to the
Company  on an  immediate  basis,  if at all,  or that the costs  charged to the
Company by such manufacturers will not be greater than those presently paid.

         The  Company   requires  its   licensing   partners   and   independent
manufacturers  to operate in compliance with  applicable  laws and  regulations.
While the Company promotes  ethical  business  practices and the Company's staff
periodically   visits  and   monitors   the   operations   of  its   independent
manufacturers,  the Company does not control such  manufacturers  or their labor
practices.  The violation of labor or other laws by an independent  manufacturer
of the Company or by one of the Company's licensing partners,  or the divergence
of an independent  manufacturer's  or licensing  partner's  labor practices from
those generally accepted as ethical in the United States,  could have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         INTENSE  INDUSTRY  COMPETITION.  The fashionable  footwear  industry is
highly  competitive  and  barriers to entry are low. The  Company's  competitors
include specialty companies as well as companies with diversified product lines.
The  recent  substantial  growth  in  the  sales  of  fashionable  footwear  has
encouraged  the entry of many new  competitors  and increased  competition  from
established companies.  Most of these competitors,  including Kenneth Cole, Nine
West, DKNY, Sketchers,  Nike and Guess, have significantly greater financial and
other  resources than the Company and there can be no assurance that the Company
will be able to compete  successfully  with other  fashion  footwear  companies.
Increased  competition could result in pricing  pressures,  increased  marketing
expenditures  and loss of market share, and could have a material adverse effect
on the Company's business,  financial  condition and results of operations.  The
Company believes effective advertising and marketing,  fashionable styling, high
quality and value are the most important competitive factors and plans to employ
these  elements  as  it  develops  its  products.  The  Company's  inability  to
effectively  advertise  and market its  products  could have a material  adverse
effect on the Company's business, financial condition and results of operations.

         EXPANSION OF RETAIL BUSINESS. The Company's continued growth depends to
a  significant  degree on further  developing  the Steve  Madden and David Aaron
brands,   creating  new  product   categories   and   businesses  and  operating
Company-owned  stores on a profitable  basis. The Company plans to open ten (10)
Steve Madden retail stores in 1999. The Company's  recent and planned  expansion
includes the opening of stores in new  geographic  markets.  New markets have in
the past presented, and will continue to present,  competitive and merchandising
challenges  that are  different  from those faced by the Company in its existing
markets.  There can be no  assurance  that the Company  will be able


                                       16


to open new stores, and if opened,  that such new stores will be able to achieve
sales and profitability  levels  consistent with existing stores.  The Company's
retail  expansion is dependent on a number of factors,  including  the Company's
ability to locate and obtain  favorable  store  sites,  the  performance  of the
Company's  wholesale  and retail  operations,  and the ability of the Company to
manage such expansion and hire and train personnel.  Past comparable store sales
results may not be indicative of future  results,  and there can be no assurance
that the Company's  comparable store sales results will increase or not decrease
in the  future.  In  addition,  there  can be no  assurance  that the  Company's
strategies to increase other sources of revenue,  which may include expansion of
its licensing activities, will be successful or that the Company's overall sales
or profitability  will increase or not be adversely  affected as a result of the
implementation of such retail strategies.

         The Company's growth has increased and will continue to increase demand
on the Company's  managerial,  operational  and  administrative  resources.  The
Company has recently invested significant  resources in, among other things, its
management  information systems and hiring and training new personnel.  However,
in order to manage currently  anticipated  levels of future demand,  the Company
may be required  to, among other  things,  expand its  distribution  facilities,
establish  relationships  with new  manufacturers  to produce its products,  and
continue to expand and improve its financial,  management and operating systems.
There can be no assurance  that the Company will be able to manage future growth
effectively  and a failure to do so could have a material  adverse effect on the
Company's business, financial condition and results of operations.

         SEASONAL AND QUARTERLY  FLUCTUATIONS.  The Company's  quarterly results
may fluctuate quarter to quarter as a result of the timing of holidays, weather,
the timing of larger shipments of footwear,  market  acceptance of the Company's
products,  the mix,  pricing and  presentation of the products offered and sold,
the hiring and training of additional  personnel,  the timing of inventory write
downs,  the  cost  of  materials,   the  mix  between  wholesale  and  licensing
businesses,  the  incurrence  of other  operating  costs and factors  beyond the
Company's  control,   such  as  general  economic   conditions  and  actions  of
competitors.  In addition,  the Company expects its sales and operating  results
may fluctuate significantly with the opening of new retail stores, the amount of
revenue  contributed  by new stores,  changes in comparable  store sales and the
introduction  of new  products.  Accordingly,  the results of  operations in any
quarter will not  necessarily  be indicative of the results that may be achieved
for a full fiscal year or any future quarter.

         TRADEMARK AND SERVICEMARK PROTECTION. The Steve Madden and Steve Madden
plus  Design   trademarks/service   marks  have  been   registered  in  numerous
International Classes (25 clothing, shoes; 18 leather goods, handbags,  wallets;
9 eye wear,  14 jewelry,  35 retail store  services) in the United  States.  The
Company also has trademark registrations in the U.S. for the marks Eyeshadows by
Steve Madden  (Int'l Cl. 9 eye wear),  Ice Tea (Int'l Cl. 25 clothing)  and Soho
Cobbler (Int. Cl. 9 eye wear, 25, shoes).


                                       17


         The Company further owns  registrations  for the Steve Madden and Steve
Madden plus Design  trademarks/service marks in various International Classes in
China, Hong Kong, Israel, Japan, Korea, Panama, Taiwan and the Benelux countries
and has pending  applications  for  registration  for the Steve Madden and Steve
Madden plus Design  trademarks/service  marks in Canada,  Argentina,  Australia,
Brazil, Chile,  throughout 15 cooperating countries in Europe, Italy,  Malaysia,
Mexico, Peru, South Africa,  Thailand and Venezuela.  There can be no assurance,
however, that the Company will be able to effectively obtain rights to the Steve
Madden mark throughout all of the countries of the world. Moreover, no assurance
can be given that others will not assert rights in, or ownership of,  trademarks
and other proprietary  rights to the Company or that the Company will be able to
successfully resolve such conflicts.  The failure of the Company to protect such
rights from  unlawful and  improper  appropriation  may have a material  adverse
effect on the Company's business, financial condition and results of operation.

         Additionally,  the  Company  owns  registration  for  the  David  Aaron
trademark and service mark in various International Classes in the United States
(Int'l Cl. 25 clothes,  shoes, 18 leather goods,  handbags,  wallets,  35 retail
store services),  Australia,  Canada, Hong Kong and the 15 cooperating countries
in Europe. The Company further has pending  applications for registration of the
David  Aaron  trademark  and  service  mark in Israel,  Japan,  Panama and South
Africa.  The Company  believes that the David Aaron  trademark has a significant
value and is important to the marketing of the Company's products.

         The  Company  believes  that its  trademarks/service  marks  and  other
proprietary  rights are important to its success and its  competitive  position.
Accordingly,  the Company devotes substantial resources to the establishment and
protection of its trademarks on a worldwide basis. Nevertheless, there can be no
assurance  that the actions  taken by the Company to  establish  and protect its
trademarks and other proprietary rights will be adequate to prevent imitation of
its  products by others or to prevent  others from seeking to block sales of the
Company's  products as violative of the  trademarks  and  proprietary  rights of
others.  Moreover,  no assurance can be given that others will not assert rights
in, or ownership of, trademarks and other  proprietary  rights of the Company or
that  the  Company  will be able to  successfully  resolve  such  conflicts.  In
addition,  the laws of certain  foreign  countries  may not protect  proprietary
rights to the same  extent as do the laws of the United  States.  The failure of
the Company to establish and then protect such proprietary  rights from unlawful
and improper appropriation could have a material adverse impact on the Company's
business, financial condition and results of operations.

         FOREIGN  CURRENCY  FLUCTUATIONS.  The Company  generally  purchases its
products in U.S. dollars.  However, the Company sources substantially all of its
products  overseas and, as such,  the cost of these  products may be affected by
changes in the value of the relevant  currencies.  Changes in currency  exchange
rates may also  affect the  relative  prices at which the  Company  and  foreign
competitors  sell their  products in the same market.  There can be no assurance
that foreign  currency  fluctuations  will not have a material adverse impact on
the Company's business, financial condition and results of operations.


                                       18


         ABSENCE OF DIVIDENDS.  The Company anticipates that all of its earnings
in the foreseeable  future will be retained to finance the continued  growth and
expansion of its business and has no current intention to pay cash dividends.

         OUTSTANDING  OPTIONS. As of March 15, 1999, the Company had outstanding
options to purchase an aggregate  of  approximately  2,968,000  shares of Common
Stock.  Holders  of such  options  are  likely to  exercise  them  when,  in all
likelihood,  the Company could obtain additional capital on terms more favorable
than those provided by the options.  Further, while its options are outstanding,
they may adversely affect the terms in which the Company could obtain additional
capital.

         YEAR 2000. The Company recognizes that a challenging  problem exists in
that many computer  systems  worldwide do not have the capability of recognizing
the year 2000 or the years thereafter. No easy technological "quick fix" has yet
been  developed for this problem.  The Company has spent a  considerable  sum of
money to assure  that all its  software  programs  are year 2000  compliant  and
believes that they will be year 2000 compliant  during 1999,  most likely during
the first half of the year. This "Year 2000 Computer  Problem"  creates risk for
the company from unforeseen  problems in its own software and from third parties
with whom the company deals.  Such failures of the Company and/or third parties'
computer  systems  could have a material  adverse  effect on the Company and its
ability to conduct its business in the future.

ITEM 2.  PROPERTIES.

         The Company  maintains its executive  offices at 52-16 Barnett  Avenue,
Long Island City, NY 11104, and wholesale  warehouse at 34-09 Queens  Boulevard,
Long Island City, NY 11101. The Company  maintains  approximately  14,000 square
feet for its executive offices and  approximately  12,000 square feet and 23,600
square  feet at each of its  wholesale  warehouses.  In  addition,  the  Company
maintains a 6,000 square foot retail warehouse space at 43-15 38th Street,  Long
Island City, NY 11101.

         The Company's  showroom is located at 1370 Avenue of the Americas,  New
York, NY. All three of the Company's brands (Steve  Madden(R),  lei(R) and David
Aaron(R))  are sold  from the  3,500  square  foot  showroom.  The lease for the
Company's showroom expires in November, 2002.

         All of the Company's  retail stores are leased  pursuant to leases that
extend for terms  which  average  ten years in length.  A majority of the leases
include  clauses  that  provide for  contingent  rental  payments if gross sales
exceed certain targets. In addition, a majority of the leases enable the Company
and/or the landlord to terminate the lease in the event that the Company's gross
sales do not achieve certain minimum levels during a prescribed period.  Many of
the leases  contain  rent  escalation  clauses to  compensate  for  increases in
operating costs and real estate taxes.


                                       19


         The  current  terms of the  Company's  retail  store  leases  expire as
follows:

          YEARS LEASE TERMS EXPIRE                    NUMBER OF STORES
          ------------------------------------------------------------
                   2003                                       3
                   2004                                       1
                   2005                                       1
                   2006                                       3
                   2007                                       3
                   2008                                      13
                   2009                                       5
                   2010                                       1

ITEM 3.  LEGAL PROCEEDINGS.

         Except as set forth below, no material legal proceedings are pending to
which the Company or any of its property is subject.

         On or about March 13, 1998, the Company,  its wholly owned  subsidiary,
Steven Madden  Retail,  Inc. and Stav Efrat were sued by Ooga  Associates  Corp.
("Ooga"),  a design and construction  firm previously  engaged by the Company to
design and  construct  certain of the  Company's  retail  shoe  stores.  In this
action,  entitled OOGA ASSOCIATES  CORP. V. STEVEN MADDEN,  INC.,  STEVEN MADDEN
RETAIL,  INC.,  STEVEN  MADDEN,  LTD.  AND STAV  EFRAT,  which is pending in the
Supreme Court of New York , County of New York , Ooga  principally  alleges that
(i) the Company  breached an oral contract  pursuant to which it engaged Ooga to
exclusively design and build the Company's retail shoe stores,  (ii) the Company
induced Mr.  Efrat,  an officer and  director of Ooga,  to breach his  fiduciary
duties to Ooga by  improperly  employing  his  services,  and (iii) the  Company
misappropriated  Ooga's trade secrets by  impermissibly  using store designs and
concepts owned by Ooga. In its lawsuit, Ooga seeks damages consisting of amounts
based on its  prospective  earnings  under the alleged  oral  contract  with the
Company,  its lost earnings on certain  projects it claims to have  abandoned or
forgone in reliance on the alleged oral  contract  with the Company,  and on the
value of the designs and concepts allegedly  misappropriated by the Company, and
also seeks an injunction  prohibiting  the Company from using Ooga's  designs or
other proprietary information,  from employing any Ooga employees or interfering
with Ooga's contractual  relationships  with its customers.  On or about July 6,
1998,  the  Company  moved to  dismiss  certain  portions  of Ooga's  complaint,
including its claims for breach of the alleged oral contract, unfair competition
and conversion based upon the alleged  misappropriations.  In or about September
1998,  Ooga moved for a  preliminary  injunction  barring the  Company's  use of
certain  designs  and  plans  in a  retail  store  then  under  construction  in
Washington, D.C., and to amend its complaint to add claims against Steve Madden,
the Company's Chairman,  and the Tricarico Group, an architectural firm retained
by the Company to provide  certain  services in connection  with the Washington,
D.C.  store.  At a hearing  held on October 22, 1998,  the court  denied  Ooga's
motion for a preliminary injunction,  orally dismissed Ooga's breach of contract
claims, and reserved decision with respect to the remainder of


                                       20


Ooga's motion.  On January 7, 1999, the Court  suspended the action based on the
failure of Ooga to be present  for  mandatory  court  conference.  The action is
subject to being revived upon application by Ooga within a one year period.  The
Company believes that Ooga's claims are completely without merit, and intends to
vigorously contest its lawsuit.

         The lawsuits  commenced by Yves Levenson,  the former president of Diva
Acquisition Corp.  ("Diva"),  and by David Siskin,  the former Vice President of
Design of Diva, discussed in the Company's quarterly report on Form 10-Q for the
quarter ended March 31, 1998, were settled by the parties in December, 1998.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

         No matters  were  submitted  to a vote of the holders of the  Company's
Common Stock during the last quarter of its fiscal year ended December 31, 1998.













                                       21



                                     PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

         The  Company's  shares of Common  Stock,  Class A Warrants  and Class B
Warrants were quoted since December 10, 1993 on The Nasdaq SmallCap Market under
the symbols  SHOO,  SHOOW and SHOOZ,  respectively.  In January 1996 and August,
1998 the Class A Warrants and Class B Warrants, respectively,  ceased trading as
a result of the Company's call for redemption of such securities.  The Company's
shares of Common Stock presently trade on The Nasdaq National Market.

         The following table sets forth the range of high and low bid quotations
for the Common  Stock,  Class B Warrants for the two year period ended  December
31,  1998,  as reported by The Nasdaq  SmallCap  Market and The Nasdaq  National
Market. The quotes represent inter-dealer prices without adjustment or mark-ups,
mark-downs or commissions and may not necessarily represent actual transactions.
The trading  volume of the Company's  securities  fluctuates  and may be limited
during  certain  periods.  As a result,  the  liquidity of an  investment in the
Company's securities may be adversely affected.

                                 COMMON STOCK              CLASS B WARRANTS
                                ---------------            ----------------
                                HIGH        LOW            HIGH         LOW
                                ----        ---            ----         ---
      1998
      ----
Quarter ended
March 31, 1998                 10 1/8      6 3/8           4 3/4       1 13/16

Quarter ended
June 30, 1998                  11 7/8      8 1/8           6 1/8       3 3/16

Quarter ended
September 30, 1998             11 11/16    5 3/4           5 13/16     3 1/8*

Quarter ended
December 31, 1998               9 1/16     3 9/16             *           *

      1997
      ----
Quarter ended
March 31, 1997                  6 3/8      3 1/2           2 7/16       15/16

Quarter ended
June 30, 1997                   6 3/16     3 1/4           2           1 1/16

Quarter ended
September 30, 1997              8 13/16    5 7/16          3 7/16      1 9/16

Quarter ended
December 31, 1997               8 1/4      6 1/8           3 3/16      1 21/32

- -----------------
* The Class B Warrants  ceased trading as of August 13, 1998 as a result of such
  securities being called for redemption by the Company.


                                       22


         On March 25, 1999,  the final  quoted  prices as reported by The Nasdaq
National  Market was $8.00 for each share of Common Stock. As of March 25, 1999,
there were 10,724,235 shares of Common Stock  outstanding,  held of record by 88
record holders and approximatley 4,000 beneficial owners.

ITEM 6.  SELECTED FINANCIAL DATA.

Item 6. Selected Financial Data

         The  following  selected  financial  data  has  been  derived  from the
Company's  audited financial  statements.  The Income Statement Data relating to
1998,  1997 and 1996 and the Balance Sheet Data as of December 31, 1998 and 1997
should be read in conjunction with the Company's audited consolidated  financial
statements and notes thereto appearing elsewhere herein.


YEAR ENDED DECEMBER 31, --------------------------------------------------------------------------- 1998 1997 1996 1995 1994 --------------------------------------------------------------------------- INCOME STATEMENT DATA: Net sales $85,783,000 $59,311,000 $45,823,000 $38,735,000 $8,448,000 Cost of sales 49,893,000 34,744,000 31,343,000 25,911,000 6,226,000 --------------------------------------------------------------------------- Gross profit 35,890,000 24,567,000 14,480,000 12,824,000 2,222,000 Commissions and licensing fees 3,273,000 2,321,000 951,000 378,000 Operating expenses (29,949,000) (22,262,000) (13,998,000) (7,451,000) (2,975,000) --------------------------------------------------------------------------- Income from operations 9,214,000 4,626,000 1,433,000 5,751,000 (753,000) Interest income 380,000 312,000 322,000 167,000 144,000 Interest expense (235,000) (339,000) (162,000) (265,000) (128,000) Loss on sale of net assets (104,000) --------------------------------------------------------------------------- Income before provision for income taxes 9,359,000 4,599,000 1,593,000 5,549,000 (737,000) Provision for income taxes 3,912,000 1,899,000 534,000 1,793,000 --------------------------------------------------------------------------- Net Income $5,447,000 $2,700,000 $1,059,000 $3,756,000 ($737,000) =========================================================================== Basic income per share $0.58 $0.33 $0.14 $0.66 ($0.13) =========================================================================== Diluted income per share $0.50 $0.30 $0.13 $0.51 ($0.13) =========================================================================== Weighted average common shares outstanding-basic income per share 9,436,798 8,064,604 7,689,848 5,674,579 5,512,304 effect of potential common shares from exercise of options and warrants 1,546,303 848,462 737,232 1,644,873 0 --------------------------------------------------------------------------- Weighted average common shares outstanding-diluted income per share 10,983,101 8,913,066 8,427,080 7,319,452 5,512,304 =========================================================================== BALANCE SHEET DATA Total assets $48,928,000 $29,277,000 $22,361,000 $14,530,000 $5,741,000 Working capital 33,627,000 16,545,000 13,719,000 9,625,000 4,701,000 Noncurrent liabilities 681,000 359,000 166,000 0 0 Stockholders' equity 44,960,000 25,793,000 20,101,000 12,765,000 5,168,000
23 ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. The following discussion of the Company's financial condition and results of operations should be read in conjunction with the Financial Statements and Notes thereto appearing elsewhere in this document. Statements in this "Management's Discussion and Analysis of Financial Condition and Results of Operations" and elsewhere in this document as well as statements made in press releases and oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company's behalf that are not statements of historical or current fact constitute "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes", "belief", "expects", "intends", "anticipates" or "plans" to be uncertain forward-looking statements. The forward looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission. The following table sets forth information on operations for the periods indicated: PERCENTAGE OF NET REVENUES TWELVE MONTHS ENDED DECEMBER 31
CONSOLIDATED: 1998 1997 1996 - ------------ ---- ---- ---- Net Sales $85,783,000 100% $59,311,000 100% $45,823,000 100% Cost of Sales 49,893,000 58 34,744,000 59 31,343,000 68 Other Operating Income 3,273,000 4 2,321,000 4 951,000 2 Operating Expenses 29,949,000 35 22,262,000 38 13,998,000 31 Income from Operations 9,214,000 11 4,626,000 8 1,433,000 3 Interest Income (Expense) Net 145,000 0 (27,000) 0 160,000 0 Income Before Income Taxes 9,359,000 11 4,599,000 8 1,593,000 3 Net Income 5,447,000 6 2,700,000 5 1,059,000 2
24 PERCENTAGE OF NET REVENUES TWELVE MONTHS ENDED DECEMBER 31
By Segment 1998 1997 1996 - ---------- ---- ---- ---- WHOLESALE DIVISIONS: STEVEN MADDEN, LTD. Net Sales $49,891,000 100% $38,487,000 100% $36,464,000 100% Cost of Sales 31,201,000 63 23,385,000 61 24,887,000 68 Other Operating Income 594,000 1 129,000 0 -- -- Operating Expenses 14,549,000 29 13,348,000 35 10,675,000 29 Income from Operations 4,735,000 9 1,883,000 5 902,000 3 DIVA ACQUISITION CORP Net Sales $5,846,000 100% $6,447,000 100% $3,013,000 100% Cost of Sales 4,421,000 76 4,086,000 63 2,741,000 74 Operating Expenses 1,489,000 25 2,207,000 34 1,147,000 38 Income (Loss) from Operations (64,000) (1) 154,000 2 (375,000) (12) L.E.I. FOOTWEAR: Net Sales $3,483,000 100% -- -- -- -- Cost of sales 2,200,000 63 -- -- -- -- Operating Expenses 828,000 24 -- -- -- -- Income from Operations 455,000 13 -- -- -- -- STEVEN MADDEN RETAIL INC.: Net Sales $26,563,000 100% $13,249,000 100% $3,805,000 100% Cost of Sales 12,071,000 45 6,143,000 46 1,871,000 49 Operating Expenses 11,751,000 44 5,501,000 42 1,385,000 36 Income from Operations 2,741,000 10 1,605,000 12 549,000 14 ADESSO MADDEN INC.: (FIRST COST) Net Sales -- -- $1,128,000 -- $2,541,000 -- Cost of Sales -- -- 1,130,000 -- 2,344,000 -- Commission Revenue -- -- 2,192,000 -- 951,000 -- Total Operating Revenue $2,679,000 100% 2,190,000 100% 1,148,000 100% Operating Expenses 1,332,000 50 1,206,000 55 791,000 69 Income from Operations 1,347,000 50 984,000 45 357,000 31
25 RESULTS OF OPERATIONS YEAR ENDED DECEMBER 31, 1998 VS. YEAR ENDED DECEMBER 31, 1997 CONSOLIDATED: Sales for the year ended December 31, 1998 were $85,783,000 or 45% higher than the $59,311,000 recorded in the comparable period of 1997. The increase in sales is due to several factors including additional wholesale accounts, increased reorders, EDI size replenishment, increased retail sales due to the opening of twelve additional retail stores and three outlet stores during 1998. As a result of additional distribution, management feels that "Steve Madden" as a brand name has increased in popularity nationwide. In turn, increased sales have enabled the Company to expand its advertising and in store concept efforts, all of which have contributed to the continuing increase in sales. Also, the Company's new l.e.i. Wholesale Division ("l.e.i. Wholesale") was launched in the third quarter of 1998 shipping to department stores throughout the country. l.e.i. Wholesale generated revenue of $3,483,000 for the six month period ended December 31,1998. Cost of sales as a percentage of sales decreased 1% from 59% in 1997 to 58% in 1998. Increased sales volume has allowed the Company to purchase in larger volume, resulting in a lower cost per pair. Gross profit as a percentage of sales increased 1% from 41% in 1997 to 42% in 1998. This increase was due to balanced sourcing, inventory management, EDI replenishment and the increase in retail sales. Selling, general and administrative (SG&A) expenses increased by 35% to $29,949,000 in 1998 from $22,262,000 in 1997. The increase in SG&A is due primarily to a 43% increase in payroll, bonuses and related expenses from $8,358,000 in 1997 to $11,948,000 in 1998. Additionally, the Company focused its efforts on advertising and marketing by increasing those expenses by 48% from $1,698,000 in 1997 to $2,515,000 in 1998. The increase in the number of retail outlets and expanded office facilities resulted in an increase in occupancy, telephone, utilities, computer, printing/supplies and depreciation expenses by 102% from $3,264,000 in 1997 to $6,593,000 in 1998. 26 Income from operations for 1998 was $9,214,000 which represents an increase of $4,588,000 or 99% over the income from operations of $4,626,000 in 1997. Net income increased by 102% to $5,447,000 in 1998 from $2,700,000 in 1997. WHOLESALE DIVISIONS: Sales from the Steve Madden Wholesale Division ("Madden Wholesale"), accounted for $49,891,000 or 58% and $38,487,000 or 65% of total sales in 1998 and 1997, respectively. Cost of sales as a percentage of sales increased from 61% in 1997 to 63% in 1998 due the changing product mix in Madden Wholesale in 1998 compared to 1997. In 1997 sneakers, which were shipped at a higher margin are not an important classification in 1998. Gross profit as a percentage of sales decreased from 39% in 1997 to 37% in 1998 due to the same reason mentioned above. Operating expenses increased by 9%, from $13,348,000 in 1997 to $14,549,000 in 1998. This increase is due to an increase in payroll and payroll related expenses principally due to the hiring of additional management personnel and an increase in occupancy expenses due to additional warehouse space needed for expanding EDI size replenishment inventory. Madden Wholesale income from operations for the Year ended December 31, 1998 was $4,735,000 compared to income from operations of $1,883,000 for the Year ended December 31, 1997. Sales from the Diva Acquisition Corp. Wholesale Division ("Diva Wholesale") which markets the "David Aaron" brand name in footwear accounted for $5,846,000 or 7%, and $6,447,000 or 11%, of total sales in 1998 and 1997, respectively. The Company believes that the decrease in sales is primarily due to the introduction of a new management team in the first quarter of 1998 for Diva and the implementation of certain modifications to Diva's business which the Company hopes will enhance operations in the future. Cost of sales as a percentage of sales has increased from 63% in 1997 to 76% in 1998 in Diva Wholesale, primarily as a result of a higher markdowns experienced in the second and third quarters of 1998. Gross profit as a percentage of sales decreased from 37% in 1997 to 24% in 1998 due to the same reason mentioned above. Operating expenses decreased by 33% from $2,207,000 in 1997 to $1,489,000 in 1998 due to decreases in administrative payroll, selling and designing expenses. Loss from operations from Diva was $64,000 in 1998 compared to income from operations of $154,000 in 1997. The Company's new l.e.i. Wholesale Division ("l.e.i. Wholesale") commenced shipping to department stores throughout the country in third quarter of 1998. l.e.i. Wholesale generated revenue of $3,483,000 for the six month period ended December 31, 1998 and there have been substantial product reorders in early 1999. RETAIL DIVISION: Sales from the Retail Division accounted for $26,563,000 or 31% and $13,249,000 or 22% of total revenues in 1998 and 1997, respectively. The increase in Retail Division sales is primarily due to the Company's opening of twelve additional retail stores and three outlet stores during 1998 all of which generated aggregate sales of $5,725,000. Same store sales 27 for the year ended December 31, 1998 increased by 4% over the same period of 1997. This increase in same store sales is due to EDI basic replenishment, expansion of product assortment within classifications such as sandals, and the Company's continued focus on testing new product. Gross profit as a percentage of sales has increased by 1% from 54% in 1997 to 55% in 1998. Selling, general and administrative expenses for the Retail Division increased to $11,751,000 or 44% of sales in 1998 from $5,501,000 or 42% of sales in 1997. This increase is due to increases in payroll and related expenses, occupancy, printing, computer and depreciation expenses as a result of opening twelve additional stores and three outlet stores during the year ended December 31, 1998 and the addition of a retail warehouse. Income from operations from the retail division was $2,741,000 in 1998 compared to income from operations of $1,605,000 in 1997. ADESSO-MADDEN DIVISION: Adesso-Madden, Inc., a wholly owned subsidiary of the Company, generated commission revenues of $2,679,000 for the year ended December 31, 1998 which represents an increase of $489,000 or 22% over the commission revenues of $2,190,000 in 1997 due to having additional accounts. Adesso-Madden arranged for the shipment of over $34 million of shoes at first cost to the mid-tier and mass channels of distribution including stores such as JC Penneys, Target, Famous Footwear, MelDisco and Walmart. Operating expenses increased by 10% from $1,206,000 in 1997 to $1,332,000 in 1998 due to increases in sales commissions, payroll and payroll related expenses. Income from operations from Adesso-Madden was $1,347,000 in 1998 compared to income from operations of $984,000 in 1997. YEAR ENDED DECEMBER 31, 1997 VS. YEAR ENDED DECEMBER 31, 1996 Sales for the year ended December 31, 1997 were $59,311,000, or 29% higher than the $45,823,000 recorded in the comparable period of 1996. The increase in sales is due to several factors including additional wholesale accounts, increased reorders, increased retail sales due to the opening of two retail stores in fourth quarter of 1996 and thirteen retail stores during 1997 and increased sales from the David Aaron brand (acquired April 1996). As a result of additional distribution, management feels that "Steve Madden" as a brand name has increased in popularity nationwide. In turn, increased sales have enabled the Company to expand its advertising and in store concept efforts, all of which have contributed to the continuing increase in sales. Cost of sales decreased 9% from 68% in 1996 to 59% in 1997. Increased sales volume has allowed the Company to purchase in larger volume, resulting in a lower cost per pair. Also, the purchase of a higher percentage of shoes from overseas suppliers, resulted in a lower cost per pair as compared to 1996. Gross profit as a percentage of sales increased 9% from 32% in 1996 to 41% in 1997 Selling, general and administrative (SG&A) expenses increased by 59% to $22,262,000 in 1997 from $13,998,000 in 1996. The increase in the year ended December 31, 1997 28 reflect the costs incurred in implementing the Company's strategic plan to strengthen it's management team and infrastructure, thereby laying the foundation for future growth. The increase in SG&A is due primarily to a 67% increase in payroll, bonuses and related expenses from $5,010,000 in 1996 to $8,358,000 in 1997. Additionally, the Company focused its efforts on selling, advertising, marketing and designing thus increasing those expenses by 61% from $4,660,000 in 1996 to $7,517,000 in 1997. Also, the increase in the number of retail outlets and expanded office facilities resulted in an increase in occupancy, telephone, utilities, computer, legal, printing/supplies and depreciation expenses by 150% from $1,507,000 in 1996 to $3,763,000 in 1997. Income from operations for 1997 was $4,626,000 which represents an increase of $3,193,000 or 223% over the income from operations of $1,433,000 in 1996. The net income increased by 155% to $2,700,000 in 1997 from $1,059,000 in 1996. WHOLESALE DIVISIONS: Sales from the Steve Madden Wholesale Division ("Madden Wholesale"), accounted for $38,487,000 or 65% and $36,464,000 or 80% of total sales in 1997 and 1996, respectively. Cost of sales as a percentage of sales has decreased by 7% from 68% in 1996 to 61% in 1997 in Madden Wholesale. Gross profit as a percentage of sales increased 7% from 32% in 1996 to 39% in 1997. Operating expenses increased by 25%, from $10,675,000 in 1996 to $13,348,000 in 1997. This increase is due to an increase in advertising expenses, payroll and payroll related expenses principally due to the hiring of additional management personnel and an increase in occupancy expenses due to additional warehouse space needed for expanding EDI size replenishment inventory. Operating expenses have also increased due to the development of a new line of sneakers and the hiring of additional personnel to facilitate future growth of footwear classifications/extensions. Wholesale income from operations for the year ended December 31, 1997 was $1,883,000 compared to income from operations of $902,000 for the year ended December 31, 1996. Sales from the Diva Acquisition Corp. Wholesale Division ("Diva Wholesale"-acquired April 1, 1996) which markets the "David Aaron" brand name in footwear accounted for $6,447,000 or 11%, and $3,013,000 or 7%, of total sales in 1997 and 1996, respectively. Gross profit as a percentage of sales increased from 26% in 1996 to 37% in 1997. Operating expenses increased by 92% from $1,147,000 in 1996 to $2,207,000 in 1997 due to increases in payroll and payroll related expenses, computer, printing, and depreciation expenses. Income from operations from Diva was $154,000 in 1997 compared to a loss of $375,000 in 1996. RETAIL DIVISION: Sales from the Retail Division accounted for $13,249,000 or 22% and $3,805,000 or 8% of total revenues in 1997 and 1996, respectively. The comparable stores sales for the year end increased 17% over the same period of 1996. The increase in Retail Division sales is 29 primarily due to the Company's opening of retail stores in Roosevelt Field in Garden City, NY and Garden State Plaza in Paramus, NJ, in the fourth quarter of 1996, Queens Center Mall in Elmhurst, NY and Lenox Square Mall in Atlanta, GA, in the second quarter of 1997, Willowbrook Mall in Wayne, NJ; Cherry Hill Mall in Cherry Hill, NJ; Staten Island Mall in Staten Island, NY; Glendale Galeria in Glendale, CA and Montgomery Mall in Bethesda MD, in the third quarter of 1997 and Southshore Plaza in Braintree, MA; David Aaron in New York, NY; Smithhaven Mall in Lakegrove, NY; Coconut Grove Mall in Coconut Grove, FL; Broward Mall in Plantation, FL; Valleyfair Shopping Center in Santa Clara, CA, in the fourth quarter of 1997 all of which generated aggregate sales of $8,782,000. Selling, general and administrative expenses for the Retail Division increased to $5,501,000 or 42% of sales in 1997 from $1,385,000 or 36% of sales in 1996. This increase is due to increases in payroll and related expenses, occupancy, printing, computer and depreciation expenses as a result of opening thirteen additional stores in 1997 and the addition of a retail warehouse at 43-15 38th Street, Long Island City, NY. Income from operations from the retail division was $1,605,000 in 1997 compared to income from operations of $549,000 in 1996. ADESSO-MADDEN DIVISION: Adesso-Madden , a wholly owned subsidiary of the Company, generated sales of $1,128,000 in 1997 compared to revenue of $2,541,000 in 1996. This decrease in sales in the year ended December 31, 1997 reflects the change in how Adesso-Madden sells its products or services, the private label business provides design and sourcing services to its customers and records commission income. Adesso-Madden generated commission revenues of $2,192,000 for the year ended December 31, 1997 which represents an increase of $1,241,000 or 130% over the commission income of $951,000 in 1996. Operating expenses increased by 52% from $791,000 in 1996 to $1,206,000 in 1997 due to increases in selling and commission, payroll and payroll related expenses, and telephone expenses. Income from operations from Adesso-Madden was $984,000 in 1997 compared to an income of $357,000 in 1996. LIQUIDITY AND CAPITAL RESOURCES The Company had working capital of $33,627,000 at December 31, 1998 which represents an increase of $17,082,000 in working capital from December 31,1997. As of July 9, 1998, the Board of Directors of the Company approved the redemption of all of the Company's outstanding Class B Redeemable Common Stock Purchase Warrants (the "Class B Warrants). Warrantholders had until the close of business on August 13, 1998 to exercise their Class B warrants for the purchase of shares of Common Stock at an exercise price of $5.50 per share. Class B Warrants not exercise were redeemed by paying $.05 for each outstanding Class B Warrant. The Company received net proceeds of $10,826,000 from the exercise of Class B Warrants and redeemed 15,310 Class B Warrants. 30 The Company's customers purchasing shoes consist principally of department stores and specialty stores, including shoe boutiques. Presently, the Company sells approximately sixty percent (60%) of its products to department stores, including Federated Department Stores (Bloomingdales, Bon Marche, Burdines, Macy's and Rich's), May Department Stores (Famous Barr, Filene's, Foley's, Hecht's, Kaufmann's, Meier & Frank and Robinsons May), Dillard's, Dayton-Hudson and Nordstorm approximately forty percent (40%) to specialty stores, including Journey's, Wet Seal and The Buckle and catalog retailers, including Victoria's Secret and Fingerhut. Federated Department Stores and Nordstorm's presently account for approximately twenty percent (20%) and seventeen percent (17%) of the Company's sales, respectively. OPERATING ACTIVITIES During the year ended December 31, 1998, cash provided by operating activities was $1,054,000. Uses of cash arose principally from an increase in accounts receivable factored of $4,552,000 and an increase in inventories of $2,716,000 and a decrease in accrued bonuses of $362,000. Cash was provided principally by an increase in accounts payable and accrued expenses of $386,000 and a decrease in prepaid expenses and other assets of $717,000. The Company has lease agreements for office, warehouse, and retail space, expiring at various times through 2009. Future obligations under these lease agreements total approximately $30,000,000. The Company has employment agreements with various officers currently providing for aggregate annual salaries of approximately $1,327,000, subject to annual bonuses and annual increases as may be determined by the Company's Board of Directors. In addition, as part of the employment agreements, the Company is committed to pay incentive bonuses based on income before interest, depreciation and taxes to the officers. The Company continues to increase its supply of products from foreign manufacturers, the majority of which are located in Brazil and Mexico. Although the Company has not entered into long-term manufacturing contracts with any of these foreign companies, the Company believes that a sufficient number of alternative sources exist outside of the United States for the manufacture of its products if current suppliers need to be replaced. In addition, because the Company deals with U.S. currency for all transactions and intends to continue to do so, the Company believes there should be no foreign exchange considerations. INVESTING ACTIVITIES During the year ended December 31, 1998, the Company used cash of $4,017,000 to acquire computer equipment and make leasehold improvements on new retail stores, warehouse space and office space. The Company also sold investment securities resulting in proceeds of $1,492,000. 31 FINANCING ACTIVITIES During the year ended December 31, 1998, the Company received $13,345,000 from the exercise of options and warrants. LICENSE AGREEMENTS During the second quarter of 1997, the Company entered into three license agreements for hosiery, jewelry and ready-to-wear, bringing the total number of license agreements to six, including three license agreements entered into during the year ended December 31, 1997 for handbags, sunglasses and outerwear. The Company added its seventh license, Van Mar, Inc. for Steve Madden intimates which contract commenced on April 1, 1998 and the Company also extended its agreement with CO International to include hair accessories in Canada and U.S.A. due to requests from customers. The Company is pleased to announce that as of January 1, 1999 an affiliate of the Jordache organization, will now be the Company's jeanswear and sportswear licensee. The previous license agreement with Winer Industries was mutually ended. Also, in October 1, 1998 the Company entered into a license agreement with Daniel M. Friedman Associates, Inc., for belts. Additionally, our license income increased by 360% from $129,000 in 1997 to $594,000 in 1998. By December 31, 1998, the Company had eight license partners covering ten product categories. The Company is exploring additional licensing opportunities. On April 21, 1998 the Company signed a License Agreement with R.S.V. Sport, Inc., pursuant to which the Company has the right to use the l.e.i. trademark in connection with the sale of women and girls footwear. R.S.V. Sport, Inc., is a $130 million jeanswear company and is among the most popular jean brands for young women ages 12 to 20. This provides the Company with the opportunity to market shoes to a different customer base than those customers presently targeted by the Steve Madden brand. The line will be offered at lower retail prices than the Steve Madden brand. As of January 1, 1999, the Company entered into a license agreement with Jordache organization that will enable the Company to use the Jordache brand name in the mass channels of distribution, such as Walmart. The Company believes that this strategy will continue to support the growth of its Adesso Madden subsidiary beginning in the third quarter of 1999. YEAR 2000 The Company recognizes that a challenging problem exists in that many computer systems worldwide do not have the capability of recognizing the year 2000 or the years thereafter. No easy technological "quick fix" has yet been developed for this problem. The Company is expending approximately $200,000 to assure that its computer systems are reprogrammed in time to effectively deal with transactions in the year 2000 and beyond. This "year 2000 Computer Problem" creates risk for the Company from unforeseen problems in its own computer systems and from third parties with whom the Company deals. Such failures of 32 the Company and/or third parties' computer systems could have a material adverse effect on the Company and its business in the future. INFLATION The Company does not believe that inflation has had a material adverse effect on sales or income during the past several years. Increases in supplies or other operating costs could adversely affect the Company's operations; however, the Company believes it could increase prices to offset increases in costs of goods sold or other operating costs. ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK Not applicable. ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA. See financial statements following Item 14 of this Annual Report on Form 10-K. ITEM 9. CHANGES IN AND DISAGREEMENT WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE. None. PART III ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS; COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT OF THE REGISTRANT. The names and ages of the directors and executive officers of the Company are set forth below: NAME AGE POSITION(S) WITH THE COMPANY - ---- --- ---------------------------- Steven Madden 41 Chairman of the Board, Chief Executive Officer and President Rhonda Brown 43 Chief Operating Officer and Director Arvind Dharia 49 Chief Financial Officer, Director and Secretary John Basile 47 Executive Vice President and Director Gerald Mongeluzo 58 President of Adesso-Madden, Inc. Charles Koppelman 58 Director John L. Madden 51 Director Peter Migliorini 50 Director Les Wagner 58 Director 33 BACKGROUND OF EXECUTIVE OFFICERS AND DIRECTORS STEVEN MADDEN has been since the Company's inception, the Chairman of the Board, Chief Executive Officer and President. In 1980, Mr. Madden joined L.J. Simone, a domestic footwear manufacturer, as an Account Executive. At that time, L.J. Simone had annual sales of approximately $800,000. Mr. Madden was promoted to Sales Manager and Director of Product Development and was instrumental in the company's growth to $28 million in annual sales. After leaving L.J. Simone in 1988, Mr. Madden joined M.C.M. Footwear, where he commenced the design, development and marketing of the "Souliers" line of footwear for women. In 1990, Mr. Madden founded the Company. RHONDA J. BROWN has been the Chief Operating Officer of the Company since July 1996 and a director of the Company since November 1996. Prior to joining the Company, Ms. Brown served as President and Chief Executive Officer of Icing, Inc. from May 1995 to December 1995. Previously, from August 1992 to December 1994, Ms. Brown served as Merchandise President of Macy's East, a division of R.H. Macy & Co., Inc. From July 1988 to July 1992. Ms. Brown served as Senior Vice-President and General Merchandise Manager to Lord & Taylor, a division of the May Company. Ms. Brown attended the American University, receiving a BS in Marketing and Public Communications in 1976. ARVIND DHARIA has been the Chief Financial Officer of the Company since October 1992 and a Director since December 1993. From December 1988 to September 1992, Mr. Dharia was Assistant Controller of Millennium III Real Estate Corp. JOHN BASILE has been the Director of Operations of the Company since June 1994 and a Director of the Company since November 1996. From 1990 to 1994, Mr. Basile was Executive Vice President of Cougar U.S.A. responsible for the United States Division of Susan Shoes of Canada. Previously, Mr. Basile was a Sales Manager at Bellini Imports from 1980 to 1990. 34 GERALD MONGELUZO has been President of Adesso-Madden, Inc., a wholly owned subsidiary of the Company, since September 1995. Previously, Mr. Mongeluzo was the founder and President of Adesso Shoes, Inc., a buying agent of private label shoes. From 1987-1991, Mr. Mongeluzo was the President of the Prima Barabaro Division of Cells Enterprise, Inc. Mr. Mongeluzo founded Prima Shoes, Inc., a buying agent of private label shoes, and served as President from 1984 to 1987. CHARLES KOPPELMAN has been a director of the Company of the Company since June 1998. Since February 4, 1998, Mr. Koppelman has been the Chairman and Chief Executive Officer of CAK Universal Credit Corp., a joint venture created with Prudential Securities to provide financing to the entertainment, sports and licensing industries. From 1988 to 1997, Mr. Koppelman served as the Chairman and Chief Executive Officer of EMI Capital Music, N.A. JOHN L. MADDEN has been a Director of the Company since the Company's inception. From April 1992 until August 1993, Mr. Madden was associated with GKN Securities, Inc. as a Senior Account Executive. From August 1993 to April 1994, Mr. Madden was employed by Biltmore Securities as a Managing Director and registered sales representative. From May 1994 to May 1996, Mr. Madden served as Vice President of Investments for GKN Securities, Inc. From May 1996 through December 1996, Mr. Madden was associated with Kenny Securities, Inc. As of January 1997, Mr. Madden has been associated with Merit Capital, Corp. Mr. Madden is the brother of Steven Madden, the Company's Chairman of the Board, Chief Executive Officer and President. PETER MIGLIORINI has been a Director of the Company since October 1996. From 1994 to present, Mr. Migliorini has served as Sales Manager for Greschlers, Inc., a major supply company located in Brooklyn, New York. From 1987 to 1994 Mr. Migliorini served as Director of Operations for Mackroyce Group. Mr. Migliorini has previously served in a number of capacities, ranging from Assistant Buyer to Chief Planner/Coordinator for several shoe companies including Meldico Shoes, Perry Shoes, and Fasco Shoes. LES WAGNER has been a Director of the Company since October 1996. From 1993 to 1996, Mr. Wagner served as the President of Baker/Leeds Shoe Store, a Division of Edison Brothers Stores, Inc. Mr. Wagner has served in a number of other capacities for Baker/Leeds from 1963 to 1993 which included, General Merchandise Manager from 1989 to 1993; Vice President Real Estate Northeast Area from 1988 to 1989; and President, Gussini Discount Shoe Division from 1987 to 1988. Mr. Wagner attended Harvard University, completing the Advanced Management Program (AMP 100). Mr. Wagner performs consulting services for the Company from time to time. COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934 Section 16(a) of the Securities Exchange Act of 1934 requires the Company's directors and executive officers, and persons who own more than ten percent (10%) of a 35 registered class of the Company's equity securities, to file with the Securities and Exchange Commission initial reports of ownership and reports of changes in ownership of common stock and other equity securities of the Company. Officers, directors and greater than ten percent shareholders are required by SEC regulation to furnish the Company with copies of all Section 16(a) forms they file. To the Company's knowledge, based solely on its review of the copies of such reports furnished to the Company during the year ended December 31, 1998, all Section 16(a) filing requirements applicable to its officers and directors and greater than ten percent beneficial owners were satisfied. ITEM 11. EXECUTIVE COMPENSATION Incorporated herein by reference from the Company's definitive proxy statement to be filed pursuant to Regulation 14A under the Securities Exchange Act of 1934. ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT. Incorporated herein by reference from the Company's definitive proxy statement to be filed pursuant to Regulation 14A under the Securities Exchange Act of 1934. ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS. Incorporated herein by reference from the Company's definitive proxy statement to be filed pursuant to Regulation 14A under the Securities Exchange Act of 1934. PART IV ITEM 14. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K (a)(1) FINANCIAL STATEMENTS The following consolidated financial statements of Steven Madden, Ltd. and subsidiaries are included in Item 8: Consolidated Balance Sheets--December 31, 1998 and 1997 Consolidated Statements of Operations--Years ended December 31, 1998, 1997 and 1996. Consolidated Statements of Changes in Stockholder's Equity--Years ended December 31, 1998, 1997 and 1996. Notes to Financial Statements. 36 (a)(2) FINANCIAL STATEMENT SCHEDULES All other schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange Commission are not required under the related instructions or are not applicable and therefore, have been omitted. (b) REPORTS ON FORM 8-K (1) Current Report on Form 8-K filed on November 18, 1998, Item 5. (c) EXHIBITS. EXHIBITS - -------- 3.01** Certificate of Incorporation of the Company. 3.02** By-Laws of the Company. 4.01* Specimen Certificate for shares of Common Stock. 10.01*** Amended Employment Agreement between the Company and Steven Madden, as amended. 10.02 Employment Agreement of John Basile. 10.04*** Employment Agreement of Rhonda Brown. 21.01 Subsidiaries of Registrant. * Previously filed with and incorporated hereby with reference to the Registrant's Registration Statement on Form SB-2 (No. 3367162-NY, as amended, declared effective on December 10, 1994). ** Incorporated by reference to the Company's Current Report on Form 8-K filed on November 23, 1998 with the Commission. *** Previously filed with and incorporated hereby with reference to the Company's Form 10-KSB for the year ended December 31, 1996. 37 STEVEN MADDEN, LTD. AND SUBSIDIARIES CONTENTS
PAGE ---- CONSOLIDATED FINANCIAL STATEMENTS Independent auditors' report F-2 Balance sheets as of December 31, 1998 and 1997 F-3 Statements of operations for the years ended December 31 1998, 1997 and 1996 F-4 Statements of changes in stockholders' equity for the years ended December 31, 1998, 1997 and 1996 F-5 Statements of cash flows for the years ended December 31, 1998, 1997 and 1996 F-6 Notes to financial statements F-7
F-1 INDEPENDENT AUDITORS' REPORT To the Board of Directors and Stockholders Steven Madden, Ltd. New York, New York We have audited the accompanying consolidated balance sheets of Steven Madden, Ltd. and subsidiaries as of December 31, 1998, and 1997, and the related consolidated statements of operations, changes in stockholders' equity and cash flows for each of the years in the three-year period ended December 31, 1998. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with generally accepted auditing standards. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements enumerated above present fairly, in all material respects, the consolidated financial position of Steven Madden, Ltd. and subsidiaries as of December 31, 1998 and 1997, and the consolidated results of their operations and their consolidated cash flows for each of the years in the three-year period ended December 31, 1998 in conformity with generally accepted accounting principles. Richard A. Eisner & Company, LLP New York, New York February 19, 1999 F-2 STEVEN MADDEN, LTD. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS
DECEMBER 31, ---------------------------- 1998 1997 ------------ ------------ ASSETS Current assets: Cash and cash equivalents $ 14,642,000 $ 3,887,000 Investments 499,000 1,991,000 Accounts receivable - net of allowances of $462,000 and $351,000 924,000 1,127,000 Due from factor - net of allowances of $351,000 and $335,000 9,357,000 4,821,000 Inventories 7,971,000 5,081,000 Prepaid advertising 896,000 441,000 Prepaid expenses and other current assets 2,091,000 2,322,000 Deferred taxes 534,000 ------------ ------------ Total current assets 36,914,000 19,670,000 Property and equipment, net 8,991,000 5,931,000 Prepaid advertising, less current portion 1,041,000 Deferred taxes 293,000 401,000 Deposits and other 247,000 258,000 Cost in excess of fair value of net assets acquired - net of accumulated amortization of $297,000 and $170,000 2,483,000 1,976,000 ------------ ------------ $ 48,928,000 $ 29,277,000 ============ ============ LIABILITIES Current liabilities: Current portion of lease payable $ 106,000 $ 105,000 Accounts payable and accrued expenses 2,950,000 2,427,000 Accrued bonuses 231,000 593,000 ------------ ------------ Total current liabilities 3,287,000 3,125,000 Deferred rent 385,000 Lease payable, less current portion 296,000 359,000 ------------ ------------ 3,968,000 3,484,000 ------------ ------------ Commitments, contingencies and other (Note I) STOCKHOLDERS' EQUITY (NOTE D) Common stock - $.0001 par value, 60,000,000 shares authorized, 10,940,643 and 8,429,073 shares issued and outstanding 1,000 1,000 Additional paid-in capital 36,601,000 21,721,000 Retained earnings 11,256,000 5,809,000 Unearned compensation (1,661,000) (1,281,000) Treasury stock at cost - 270,204 and 101,800 shares (1,237,000) (457,000) ------------ ------------ 44,960,000 25,793,000 ------------ ------------ $ 48,928,000 $ 29,277,000 ============ ============ SEE NOTES TO FINANCIAL STATEMENTS CONSOLIDATED BALANCE SHEETS
F-3 STEVEN MADDEN, LTD. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS
YEAR ENDED DECEMBER 31, -------------------------------------------- 1998 1997 1996 ------------ ------------ ------------ Net sales $ 85,783,000 $ 59,311,000 $ 45,823,000 Cost of sales 49,893,000 34,744,000 31,343,000 ------------ ------------ ------------ Gross profit 35,890,000 24,567,000 14,480,000 Commission and licensing fee income 3,273,000 2,321,000 951,000 Operating expenses (29,949,000) (22,262,000) (13,998,000) ------------ ------------ ------------ Income from operations 9,214,000 4,626,000 1,433,000 Other income (expenses): Interest income 380,000 312,000 322,000 Interest expense (235,000) (339,000) (162,000) ------------ ------------ ------------ Income before provision for income taxes 9,359,000 4,599,000 1,593,000 Provision for income taxes 3,912,000 1,899,000 534,000 ------------ ------------ ------------ NET INCOME $ 5,447,000 $ 2,700,000 $ 1,059,000 ============ ============ ============ BASIC INCOME PER SHARE $ 0.58 $ 0.33 $ 0.14 ============ ============ ============ DILUTED INCOME PER SHARE $ 0.50 $ 0.30 $ 0.13 ============ ============ ============ WEIGHTED AVERAGE COMMON SHARES OUTSTANDING - BASIC INCOME PER SHARE 9,436,798 8,064,604 7,689,848 EFFECT OF POTENTIAL COMMON SHARES FROM EXERCISE OF OPTIONS AND WARRANTS 1,546,303 848,462 737,232 ------------ ------------ ------------ WEIGHTED AVERAGE COMMON SHARES OUTSTANDING - DILUTED INCOME PER SHARE 10,983,101 8,913,066 8,427,080 ============ ============ ============
SEE NOTES TO FINANCIAL STATEMENTS F-4 STEVEN MADDEN, LTD. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
COMMON STOCK ADDITIONAL ---------------------- PAID-IN RETAINED UNEARNED SHARES AMOUNT CAPITAL EARNINGS COMPENSATION --------- -------- ------------ ----------- ------------- BALANCE - DECEMBER 31, 1995 6,415,776 $ 1,000 $ 11,179,000 $ 2,050,000 $ (464,000) Exercise of stock options and warrants 1,417,818 6,342,000 Common stock purchased for treasury Costs incurred in connection with registration (40,000) Tax benefit from exercise of options 288,000 Net income 1,059,000 Amortization of unearned compensation 144,000 --------- -------- ------------ ----------- ----------- BALANCE - DECEMBER 31, 1996 7,833,594 1,000 17,769,000 3,109,000 (320,000) Exercise of stock options 487,000 1,339,000 Common stock issued in connection with purchase of subsidiary 108,479 809,000 Compensation in connection with issuance of stock options 39,000 Tax benefit from exercise of options 420,000 Net income 2,700,000 Unearned compensation relating to issuance of stock options 1,345,000 (1,345,000) Amortization of unearned compensation 384,000 --------- -------- ------------ ----------- ----------- BALANCE - DECEMBER 31, 1997 8,429,073 1,000 21,721,000 5,809,000 (1,281,000) Exercise of stock options, units and warrants net of costs of $60,000 2,447,050 13,345,000 Common stock issued in connection with acquisition 64,520 667,000 Compensation in connection with issuance of stock options to consultant 14,000 Tax benefit from exercise of options 198,000 Net income 5,447,000 Unearned compensation relating to issuance of stock options 656,000 (656,000) Amortization of unearned compensation 276,000 Common stock purchased for treasury ---------- -------- ------------ ----------- ----------- BALANCE - DECEMBER 31, 1998 10,940,643 $ 1,000 $ 36,601,000 $11,256,000 $(1,661,000) ========== ======== ============ =========== ===========
TREASURY STOCK TOTAL -------------------- STOCKHOLDERS' SHARES AMOUNT EQUITY ------ ----------- ------------ BALANCE - DECEMBER 31, 1995 $ 12,766,000 Exercise of stock options and warrants 6,342,000 Common stock purchased for treasury 101,800 $ (457,000) (457,000) Costs incurred in connection with registration (40,000) Tax benefit from exercise of options 288,000 Net income 1,059,000 Amortization of unearned compensation 144,000 ------- ----------- ------------ BALANCE - DECEMBER 31, 1996 101,800 (457,000) 20,102,000 Exercise of stock options 1,339,000 Common stock issued in connection with purchase of subsidiary 809,000 Compensation in connection with issuance of stock options 39,000 Tax benefit from exercise of options 420,000 Net income 2,700,000 Unearned compensation relating to issuance of stock options 0 Amortization of unearned compensation 384,000 ------- ----------- ------------ BALANCE - DECEMBER 31, 1997 101,800 (457,000) 25,793,000 Exercise of stock options, units and warrants net of costs of $60,000 13,345,000 Common stock issued in connection with acquisition 667,000 Compensation in connection with issuance of stock options to consultant 14,000 Tax benefit from exercise of options 198,000 Net income 5,447,000 Unearned compensation relating to issuance of stock options 0 Amortization of unearned compensation 276,000 Common stock purchased for treasury 168,404 (780,000) (780,000) ------- ----------- ------------ BALANCE - DECEMBER 31, 1998 270,204 $(1,237,000) $ 44,960,000 ======= =========== ============
F-5 STEVEN MADDEN, LTD. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS
YEAR ENDED DECEMBER 31, ------------------------------------------- 1998 1997 1996 ------------ ------------ ------------- CASH FLOWS FROM OPERATING ACTIVITIES: Net income $ 5,447,000 $ 2,700,000 $ 1,059,000 Adjustments to reconcile net income to net cash provided by (used in) operating activities: Options issued for consulting services 14,000 39,000 Depreciation and amortization 1,357,000 774,000 368,000 Deferred taxes (426,000) 50,000 (233,000) Deferred compensation 276,000 384,000 144,000 Tax benefit from exercise of options 198,000 420,000 288,000 Provision for doubtful accounts and chargebacks 228,000 664,000 675,000 Deferred rent expense 385,000 (36,000) Changes, net of acquisitions, in: Accounts receivable (9,000) (1,269,000) 365,000 Due from factor (4,552,000) 41,000 (876,000) Inventories (2,716,000) (2,324,000) (1,381,000) Prepaid expenses and other assets 717,000 (680,000) (199,000) Accounts payable and accrued expenses 386,000 1,144,000 280,000 Accrued bonuses (362,000) 160,000 (163,000) Other current liabilities 303,000 (11,000) Tax liability 111,000 (1,000) (1,154,000) ------------ ------------ ------------- Net cash provided by (used in) operating activities 1,054,000 2,405,000 (874,000) ------------ ------------ ------------- CASH FLOWS FROM INVESTING ACTIVITIES: Purchase of property and equipment (4,017,000) (3,686,000) (1,180,000) Acquisition of lease rights (242,000) (235,000) (200,000) Acquisition of subsidiary (1,076,000) Repayment of debt assumed in acquisition (476,000) Purchases of investment securities (499,000) (1,991,000) Maturity of investment securities 1,991,000 Payments in connection with acquisition of business (35,000) ------------ ------------ ------------- Net cash used in investing activities (2,802,000) (5,912,000) (2,932,000) ------------ ------------ ------------- CASH FLOWS FROM FINANCING ACTIVITIES: Proceeds from options, units and warrants exercised - net 13,345,000 1,339,000 6,302,000 Purchase of treasury stock (780,000) (457,000) Payments of lease obligations (62,000) (96,000) (11,000) ------------ -------------- ----------- Net cash provided by financing activities 12,503,000 1,243,000 5,834,000 ------------ -------------- ----------- NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS 10,755,000 (2,264,000) 2,028,000 Cash and cash equivalents - beginning of year 3,887,000 6,151,000 4,123,000 ------------ -------------- ----------- CASH AND CASH EQUIVALENTS - END OF YEAR $ 14,642,000 $ 3,887,000 $ 6,151,000 ============ ============== =========== SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND FINANCING ACTIVITIES: Acquisition of leased assets $ 358,000 $ 194,000 Note issued in connection with acquisition $ 645,000 Common stock issued in payment of acquisition note and additional acquisition cost $ 809,000 Common stock issued in connection with acquisition $ 667,000 SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION: Cash paid during the year for: Interest $ 235,000 $ 339,000 $ 162,000 Income taxes $ 3,902,000 $ 1,351,000 $ 1,116,000
SEE NOTES TO FINANCIAL STATEMENTS F-6 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [1] ORGANIZATION: Steven Madden, Ltd. was incorporated on July 9, 1990, in the state of New York and reincorporated in the state of Delaware on November 10, 1998. The Company is engaged primarily in the business of designing, wholesaling and retailing women's shoes. Revenues are generated predominately through the sale of the Company's brand name merchandise. See Note J for operating segment information. [2] PRINCIPLES OF CONSOLIDATION: The consolidated financial statements include the accounts of Steven Madden, Ltd. and its wholly owned subsidiaries (collectively referred to as the "Company"). All significant intercompany balances and transactions have been eliminated. [3] USE OF ESTIMATES: The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. [4] CASH AND CASH EQUIVALENTS: Cash equivalents at December 31, 1998, amounted to approximately $9,592,000 and consist of money market funds, certificates of deposit and commercial paper. The Company considers all highly liquid instruments with an original maturity of three months or less to be cash equivalents. [5] INVESTMENTS: Investments, which are to be held to maturity, are stated at amortized cost which approximates market value and consist primarily of government securities and corporate commercial paper with maturities of less than one year. [6] INVENTORIES: Inventories, which consist of finished goods, are stated at the lower of cost (first-in, first-out method) or market. [7] PROPERTY AND EQUIPMENT: Property and equipment are stated at cost. Depreciation is computed utilizing the straight-line method based on estimated useful lives ranging from five to ten years. Leasehold improvements are amortized utilizing the straight-line method over the shorter of their estimated useful lives or the lease term. Depreciation and amortization include amounts relating to property and equipment under capital leases. Impairment losses are recognized for long-lived assets, including certain intangibles, used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are not sufficient to recover the assets' carrying amount. The impairment loss is measured by comparing the fair value of the assets to its carrying amount. F-7 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) [8] COST IN EXCESS OF FAIR VALUE OF NET ASSETS ACQUIRED: Cost in excess of fair value of net assets acquired relates to the acquisitions of Diva International, Inc. and Daniel Scott, Inc. (Note B) and is being amortized over 20 years. [9] NET INCOME PER SHARE: Basic income per share is based on the weighted average number of common shares outstanding during the year. Diluted income per share reflects the potential dilution assuming common shares were issued upon the exercise of outstanding options and warrants and the proceeds thereof were used to purchase outstanding common shares. [10] ADVERTISING COSTS: The Company expenses costs of print, radio and billboard advertisements as of the first date the advertisements take place. Advertising expense included in operating expenses amounted to $2,515,000 in 1998, $1,698,000 in 1997 and $1,024,000 in 1996. Prepaid advertising at December 31, 1998 and 1997 includes barter credits received in exchange for merchandise in a prior year. The Company intends to utilize the remaining credits in 1999. [11] FAIR VALUE OF FINANCIAL INSTRUMENTS: The carrying value of the Company's financial instruments approximate fair value due to their short term nature or their underlying terms. [12] STOCK-BASED COMPENSATION: The Company has elected to continue to account for its stock-based compensation plans using the intrinsic value method prescribed by Accounting Principles Board Opinion No. 25 ("APB No. 25"), "Accounting for Stock Issued to Employees". Under the provisions of APB No. 25, compensation arising from the grant of stock options is measured as the excess, if any, of the quoted market price of the Company's common stock at the date of the grant over the amount an employee must pay to acquire the stock. NOTE B - ACQUISITIONS On May 1, 1998, the Company purchased certain assets from and assumed certain liabilities of Daniel Scott, Inc. which operated two retail outlet stores under the name Shoe Biz located in Mineola and Garden City, N.Y. in exchange for 64,520 shares of common stock. The acquisition was recorded at a total cost of approximately $703,000, including related expenses, of which $635,000 was allocated to cost in excess of fair value of the identifiable net assets acquired. The acquisition was accounted for as a purchase and accordingly, the results of operations of the acquired entity were included in the consolidated statements of operations from the date of acquisition. The pro forma results for 1998 and 1997, assuming this acquisition had been made at the beginning of 1997, would not be materially different from reported results. F-8 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE B - ACQUISITIONS (CONTINUED) On April 1, 1996, the Company acquired all the outstanding common stock of Diva International, Inc., which designs and markets women's footwear under the David Aaron name. The purchase price consisted of an initial payment of $1,000,000 in cash and a note of $644,839, as adjusted, payable within one year. In 1997, the Company issued 108,479 common shares valued at $809,000 in payment of the note and as an adjustment of the purchase price. The transaction was accounted for as a purchase. The pro forma results for 1996 assuming this acquisition had been made at the beginning of such year, would not be materially different from reported results. NOTE C - PROPERTY AND EQUIPMENT The major classes of assets and accumulated depreciation and amortization are as follows: DECEMBER 31, --------------------------- 1998 1997 ------------ ------------ Leasehold improvements $ 8,196,000 $ 4,660,000 Machinery and equipment 474,000 323,000 Furniture and fixtures 710,000 325,000 Computer equipment 1,636,000 1,419,000 Equipment under capital lease 217,000 217,000 ------------ ------------ 11,233,000 6,944,000 Less accumulated depreciation and amortization (2,242,000) (1,013,000) ------------ ------------ Property and equipment - net $ 8,991,000 $ 5,931,000 ============ ============ NOTE D - DUE FROM FACTOR Under the terms of a factoring agreement, the Company may request advances from the factor up to 80 percent of aggregate receivables purchased by the factor at an interest rate of prime minus 1%. The Company also pays a fee equal to .70% of the gross invoice amount of each receivable purchased. In addition, the factor charges an annual unused line fee of .25% of the average daily unused portion of the maximum credit line which is $15,000,000. The Company sells and assigns a substantial portion of its receivables, principally without recourse, to the factor. The factor assumes the credit risk to all assigned accounts approved by it, but maintains liens on all trade receivables (whether or not assigned) and the goods represented thereby. These transfers are recognized as sales of receivables. F-9 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE E - STOCK OPTIONS Through 1998, the Company established various stock option plans under which options to purchase shares of common stock may be granted to employees, directors, officers, agents, consultants and independent contractors. The plans provide that the option price shall not be less than the fair market value of the common stock on the date of grant and that no portion of the option may be exercised beyond ten years from that date. No incentive stock option can be granted for more than five years to a stockholder owning 10% or more of the Company's outstanding common stock. Options granted under the plans during the three years ended December 31, 1998 vest on date of grant or up to three years from such date. Through December 31, 1998, options had been granted for the maximum number of shares for which options were available under the plans and as of such date no shares were available for the granting of future options under the plans. F-10 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE E - STOCK OPTIONS (CONTINUED) In addition to options granted under the stock options plans, in March 1995, the Company issued options to purchase 1,000,000 shares of its common stock to a company wholly owned by the Company's President, Chief Executive Officer and a stockholder. The options were subsequently transferred to the President. The options which are fully exercisable, have an exercise price of $1.75 and an exercise period of 10 years. Unearned compensation was recorded in the amount of $575,000, which represented the difference between the exercise price and the fair value of the stock on the date of grant, and is classified as a component of stockholders' equity. The unearned compensation was being amortized over four years, however, there was no net charge to earnings since the amount which would otherwise have been recorded as compensation reduced the President's bonus. If such bonus was not sufficient to offset the amortization in any of the four years, the President was required to pay to the Company an amount equal to the shortage. The unamortized portion was charged to operations in 1997 in connection with the President's amended employment agreement. In connection with the amended employment agreement, in 1997, the Company issued the President options to purchase 500,000 shares of its common stock. The options, which vested in August 1998, have an exercise price of $3.31 and an exercise period of 10 years. Unearned compensation was recorded in the amount of $1,345,000 which represents the difference between the exercise price and the fair value of the stock on the date of grant, and is classified as a component of stockholders' equity. The unearned compensation is being amortized over the ten year term of the amended agreement. The Company issued options to purchase 1,500,000 shares of its common stock to its President in 1995 with an exercise price of $7.00 (market price on date of grant) and an exercise period of 10 years. The options were to have vested equally over a period of three years beginning January 1, 1997. Subsequently, in January 1996, these options were returned to the Company and canceled. Activity relating to stock options during the three years ended December 31, 1998, including the options described in Note I[1], follows:
1998 1997 1996 ------------------------- -------------------- ----------------------- NUMBER AVERAGE NUMBER AVERAGE NUMBER AVERAGE OF EXERCISE OF EXERCISE OF EXERCISE SHARES PRICE SHARES PRICE SHARES PRICE ---------- -------- --------- ---------- ---------- -------- Outstanding at January 1 2,300,000 $ 4.54 1,718,000 $ 3.93 2,963,000 $5.06 Granted 1,070,000 7.07 1,153,000 4.70 510,000 5.86 Exercised (222,000) 5.55 (487,000) 2.75 (165,000) 2.37 Cancelled (180,000) 7.44 (84,000) 4.67 (1,590,000) 6.80 ---------- --------- ---------- Outstanding at December 31 2,968,000 5.16 2,300,000 4.54 1,718,000 3.93 ========== ========= ========== Shares exercisable 2,530,000 4.79 1,297,000 4.53 1,718,000 3.93 ========== ========= =========
F-11 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE E - STOCK OPTIONS (CONTINUED) The following table summarizes information about stock options to employees at December 31, 1998:
OPTIONS OUTSTANDING OPTIONS EXERCISABLE ----------------------------------------- ------------------------ WEIGHTED AVERAGE REMAINING WEIGHTED WEIGHTED CONTRACTUAL AVERAGE AVERAGE NUMBER LIFE EXERCISE NUMBER EXERCISE RANGE OF EXERCISE PRICE OUTSTANDING (IN YEARS) PRICE EXERCISABLE PRICE ----------------------- ----------- ------------ -------- ----------- -------- $1.50 to $3.50 1,045,000 7.3 $ 2.55 1,045,000 $2.55 $5.50 to $6.00 1,120,000 8.8 5.73 894,000 5.67 $6.50 to $7.97 693,000 9.4 7.46 591,000 7.43 $9.13 to $10.25 110,000 9.4 9.74 ---------- --------- 2,968,000 5.16 2,530,000 4.79 ========== =========
As set forth in Note A[10], the Company applies APB No. 25 in accounting for its stock option incentive plans and, accordingly, recognizes compensation expense for the difference between the fair value of the underlying common stock and the grant price of the option at the date of grant. Pro forma information regarding net income and earnings per share is required by Statement of Financial Accounting Standards No. 123 ("SFAS 123") "Accounting for Stock-Based Compensation" and has been determined as if the Company had accounted for its employee stock options under the fair value method of SFAS 123. The weighted average fair value of options granted in 1998, 1997 and 1996 was approximately $4.57, $3.25 and $3.06, respectively. The following pro forma information gives effect to the fair value of the options on the date of grant using the Black-Scholes option-pricing model with the following assumptions: dividend yield of 0%, volatility of 79% for 1998, 56% for 1997 and 73% for 1996, risk free interest rates of 4.22% - 5.57% for 1998, 5.80% - 6.17% for 1997 and 5.98% - - 6.82% for 1996, and expected life of 3 to 5 years for 1998, 3 to 5 years for 1997 and 1 1/2 to 5 years for 1996. For purposes of pro forma disclosures, the estimated fair value of the options is amortized to expense over the options vesting period. Substantially all options granted in 1998, 1997 and 1996 vested on date of grant, and accordingly, the estimated fair value of such options were charged to expense in the year of grant for pro forma disclosures. The Company's pro forma information follows: 1998 1997 1996 ---- ---- ---- Net income: As reported $5,447,000 $2,700,000 $1,059,000 Pro forma $2,619,000 $ 504,000 $ 135,000 Basic income per share: As reported $.58 $.33 $.14 Pro forma $.28 $.06 $.02 Diluted income per share: As reported $.50 $.30 $.13 Pro forma $.24 $.06 $.02 F-12 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE F - WARRANTS The Company issued 1,252,818 shares of its common stock in 1996 resulting from the exercise of Class A warrants. In connection therewith, the Company received proceeds of approximately $5,950,000. In connection with the initial public offering, the Company granted to the underwriter an option to purchase an aggregate of 150,000 units exercisable for four years commencing December 10, 1995 (one year after the effective date) at an exercise price of $5.80 per unit. Each unit consists of one share of common stock, one Class A warrant and one Class B warrant. During the year ended December 31, 1998 120,000 units were exercised and the Class A and Class B warrants issued in connection with the units were also exercised. In connection therewith, the Company received proceeds of $1,926,000. As of December 31, 1998, 30,000 units remain outstanding and expire on December 9, 1999. During July 1998, the Board of Directors of the Company approved the redemption of all of the Company's outstanding Class B warrants. Warrant holders had until the close of business on August 13, 1998 to exercise their Class B warrants for the purchase of shares of common stock at an exercise price of $5.50 per share. Unexercised Class B warrants were redeemable on August 14, 1998 at $.05 for each outstanding Class B warrant. The Company issued 1,859,690 shares of its common stock resulting from the exercise of Class B warrants and received proceeds of approximately $10,228,000. The Company redeemed 15,310 Class B warrants not exercised. The Company also had outstanding 150,000 Class C warrants issued in connection with a bridge financing which entitled the holder to purchase one share of common stock at a price of $15.00 per share. The Class C warrants expired on December 10, 1998. NOTE G - LEASES [1] CAPITAL LEASES: The Company leases certain equipment under capital leases. Future minimum lease payments consist of the following: 1999 $ 145,000 2000 144,000 2001 136,000 2002 43,000 2003 4,000 --------- Total minimum lease payments 472,000 Less amounts representing interest 70,000 --------- Present value of minimum lease payments 402,000 Less current maturities 106,000 --------- Capital lease obligation, less current maturities $ 296,000 ========= F-13 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE G - LEASES (CONTINUED) [1] OPERATING LEASES: The Company leases office, showroom, warehouse and retail facilities under noncancelable operating leases with terms expiring at various times through 2009. Future minimum annual lease payments under noncancelable operating leases consist of the following at December 31, 1998: 1999 $ 3,521,000 2000 3,224,000 2001 3,274,000 2002 3,235,000 2003 3,011,000 Thereafter 10,806,000 ------------ $ 27,071,000 ============ A majority of the retail store leases provide for contingent rental payments if gross sales exceed certain targets. In addition, many of the leases contain rent escalation clauses to compensate for increases in operating costs and real estate taxes. Rent expense for the years ended December 31, 1998, 1997 and 1996 was approximately $3,561,000, $1,434,000 and $626,000, respectively. Included in such amounts are contingent rents of $82,000 and $85,000 in 1998 and 1997, respectively. NOTE H - INCOME TAXES The income tax provision consists of the following: 1998 1997 1996 ---------- ------------- --------- Current: Federal $3,211,000 $1,318,000 $ 510,000 State and city 1,127,000 531,000 257,000 ---------- ----------- --------- 4,338,000 1,849,000 767,000 ---------- ----------- --------- Deferred: Federal (346,000) (16,000) (101,000) State and city (80,000) 66,000 (132,000) ---------- ----------- --------- (426,000) 50,000 (233,000) ---------- ----------- --------- $3,912,000 $ 1,899,000 $ 534,000 ========== =========== ========= F-14 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE H - INCOME TAXES (CONTINUED) A reconciliation between taxes computed at the federal statutory rate and the effective tax rate is as follows:
DECEMBER 31, --------------------------- 1998 1997 1996 ---- ---- ---- Income taxes at federal statutory rate 34.0% 34.0% 34.0% State income taxes - net of federal income tax benefit 7.9 7.7 5.9 Nondeductible items .1 3.7 1.6 Net operating loss carryforward benefit (.4) (4.6) Other (.1) (3.8) (3.4) ---- ---- ---- Effective rate 41.9% 41.2% 33.5% ==== ==== ====
The Company applies the liability method in accounting for income taxes. Under this method, deferred tax assets and liabilities are determined based on differences between financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that are expected to be in effect when the differences are expected to reverse. The components of deferred tax assets and liabilities are as follows: DECEMBER 31, ------------------------- 1998 1997 ----------- ----------- Deferred tax liabilities: Accelerated depreciation $ (94,000) Deferred tax assets: Depreciation $ 43,000 Accounts receivable allowances 333,000 356,000 Capitalization of inventory 201,000 139,000 Deferred compensation 94,000 Deferred rent 156,000 ----------- ----------- Net deferred tax asset $ 827,000 $ 401,000 =========== =========== NOTE I - COMMITMENTS, CONTINGENCIES AND OTHER [1] EMPLOYMENT AGREEMENTS: The Company has an employment agreement with its President/Chief Executive Officer which was amended in July 1997 to extend the term through December 2007. The employment agreement provides for salary commitments of $3,706,000 over the next nine years. Additionally, the agreement provides for a discretionary bonus in cash, capital stock or other property as the board may determine from time to time. The prior agreement provided for a bonus plan based on graduated rates at specified levels of net revenue. The bonus was payable in cash or in the Company's stock at the option of the officer. Bonus payable in stock was to be based on 2/3 of the market price on the date of election. Bonuses payable for the years ended December 31, 1997 and 1996 have each been reduced by approximately $144,000 for the amortization of the unearned compensation discussed in Note E. F-15 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE I - COMMITMENTS, CONTINGENCIES AND OTHER (CONTINUED) [1] EMPLOYMENT AGREEMENTS: (CONTINUED) During 1997 and 1998, the Company entered into three and four year employment agreements with various executives which provide for aggregate annual salaries of $1,210,000, subject to increases. With respect to certain executives, the agreements provide for bonuses based upon earnings, as defined. In connection with one agreement, the Company granted options to one executive to purchase 250,000 shares of the Company's common stock at $7.50 per share. The market value of the stock at the date of grant was $10.125 per share. The Company recorded approximately $656,000 as unearned compensation relating to such options, of which approximately $148,000 was charged to operations during the year ended December 31, 1998. [2] LETTERS OF CREDIT: At December 31, 1998, the Company had open letters of credit for the purchase of imported inventories of approximately $3,565,000. [3] PENDING LITIGATION: On or about March 13, 1998, the Company and Stav Efrat were sued by Ooga Associated Corp. ("Ooga"), a design and construction firm previously engaged by the Company to design and construct certain of the Company's retail shoe stores. In this action, which is pending in the Supreme Court of New York, County of New York, Ooga principally alleges that (i) the Company breached an oral contract pursuant to which it engaged Ooga to exclusively design and build the Company's retail shoe stores, (ii) the Company induced Mr. Efrat, an officer and director of Ooga, to breach his fiduciary duties to Ooga by improperly employing his services, and (iii) the Company misappropriated Ooga's trade secrets by impermissibly using store designs and concepts owned by Ooga. In its lawsuit, Ooga seeks damages consisting of amounts based on its prospective earnings under the alleged oral contract with the Company, its lost earnings on certain projects it claims to have abandoned or forgone in reliance on the alleged oral contract with the Company, and on the value of the designs and concepts allegedly misappropriated by the Company and also seeks an injunction prohibiting the Company from using Ooga's designs or other proprietary information, from employing any Ooga employees or interfering with Ooga's contractual relationships with its customers. On October 22, 1998, the Court orally dismissed Ooga's breach of contract claims and on January 7, 1999, the Court suspended the action based on the failure of Ooga to be present for a mandatory court conference. The action is subject to being revived upon application by Ooga within a one year period. The Company believes that Ooga's claims are completely without merit, and intends to vigorously contest its lawsuit. [4] LITIGATION SETTLEMENT: In December 1998, the complaint brought by former officers of Diva International, Inc. against the Company was settled for a nominal amount. F-16 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE I - COMMITMENTS, CONTINGENCIES AND OTHER (CONTINUED) [5] CONCENTRATIONS: The Company maintains cash and cash equivalents with various major financial institutions which at times are in excess of the amount insured. During the year ended December 31, 1998, the Company purchased approximately 41% of their inventory from two suppliers in Brazil and Mexico. Purchases are made in United States dollars. Sales to one customer represented approximately 13%, 11% and 17% of net sales and amounts receivable at year end from such customer represented 11%, 13% and 28% of accounts receivable in 1998, 1997 and 1996, respectively. Sales to such customer are included in the wholesale segment (see Note J). [6] VALUATION AND QUALIFYING ACCOUNTS: The following is a summary of the allowance for doubtful accounts related to accounts receivable and allowance for chargebacks related to the amount due from factor for the years ended December 31, 1998, 1997 and 1996:
1998 1997 1996 --------- --------- --------- Balance at beginning of year $ 686,000 $ 325,000 $ 161,000 Charged to expense 228,000 664,000 675,000 Uncollectible accounts written off, net of recoveries (101,000) (303,000) (511,000) --------- --------- --------- Balance at end of year $ 813,000 $ 686,000 $ 325,000 ========= ========= =========
NOTE J - OPERATING SEGMENT INFORMATION The Company's reportable segments are primarily based on methods used to distribute its products. The wholesale and retail segments derive revenues from sales of women's footwear. The wholesale segment, through sales to department and specialty stores, and the retail segment through operation of its own retail stores, derive revenues from sales of branded women's footwear. In addition, commencing in 1997, the wholesale segment began a licensing program that extended the Steve Madden brand to accessories and ready-to wear apparel. The other segment represents activities of a subsidiary which earns commissions for serving as a buying agent to mass-market merchandisers, shoe chains and other off-price retailers with respect to their purchase of private label shoes. F-17 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE J - OPERATING SEGMENT INFORMATION (CONTINUED) The accounting policies of the segments are the same as those described in the summary of significant accounting policies. The Company evaluates performance based on profit or loss from operations before interest income and interest expense and before income taxes. Following is information for the Company's reportable segments:
WHOLESALE RETAIL OTHER CONSOLIDATED --------- ------ ----- ------------ Year ended December 31, 1998: Net sales to external customers (a) $59,221,000 $26,562,000 $ 85,783,000 Commissions and licensing fees 594,000 $ 2,679,000 3,273,000 Operating earnings 5,126,000 2,741,000 1,347,000 9,214,000 Depreciation and amortization 516,000 837,000 4,000 1,357,000 Other significant noncash items: Deferred compensation 276,000 276,000 Deferred rent 47,000 336,000 2,000 385,000 Provision for doubtful accounts 127,000 127,000 Segment assets (b) 33,731,000 14,663,000 534,000 48,928,000 Capital expenditures 550,000 3,467,000 4,017,000 Year ended December 31, 1997: Net sales to external customers (a) 44,934,000 13,249,000 1,128,000 59,311,000 Commissions and licensing fees 129,000 2,192,000 2,321,000 Operating earnings 2,037,000 1,605,000 984,000 4,626,000 Depreciation and amortization 371,000 401,000 2,000 774,000 Other significant noncash items: Deferred compensation 384,000 384,000 Provision for doubtful accounts 361,000 361,000 Segment assets (b) 20,424,000 8,341,000 512,000 29,277,000 Capital expenditures 640,000 3,038,000 8,000 3,686,000 Year ended December 31, 1996: Net sales to external customers (a) 39,477,000 3,805,000 2,541,000 45,823,000 Commissions and licensing fees 951,000 951,000 Operating earnings 527,000 549,000 357,000 1,433,000 Depreciation and amortization 293,000 75,000 368,000 Other significant noncash items: Deferred compensation 144,000 144,000 Provision for doubtful accounts 714,000 714,000 Segment assets (b) 19,184,000 2,293,000 546,000 22,023,000 Capital expenditures 379,000 795,000 6,000 1,180,000
(a) Attributed to the United States based on the location in which the sale originated. (b) All long-lived assets, consisting of property and equipment and cost in excess of fair value of net assets acquired, are located in the United States. F-18 STEVEN MADDEN, LTD. AND SUBSIDIARIES NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1998 AND 1997 NOTE K - QUARTERLY RESULTS OF OPERATIONS (UNAUDITED) The following is a summary of the quarterly results of operations for the years ended December 31, 1998 and 1997 (000's):
MARCH 31 JUNE 30 SEPTEMBER 30 DECEMBER 31 -------- ------- ------------ ----------- 1998: Revenues $16,511 $18,733 $23,991 $26,548 Costs of goods sold 9,485 11,200 13,908 15,300 Commissions and licensing fees 764 779 992 738 Net income 773 881 1,880 1,913 Net income per share: Basic 0.09 0.10 0.19 0.18 Diluted 0.08 0.08 0.17 0.17 1997: Revenues $13,218 $12,270 $18,055 $15,768 Costs of goods sold 8,608 7,409 10,192 8,535 Commissions and licensing fees 362 492 748 719 Net income 401 357 881 1,061 Net income per share: Basic 0.05 0.04 0.11 0.13 Diluted 0.05 0.04 0.10 0.11
F-19 SIGNATURE Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Dated: New York, New York March 25, 1999 STEVEN MADDEN, LTD. By: /s/ STEVEN MADDEN -------------------------------- Steven Madden Chairman of the Board, President and Chief Executive Officer Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant in the capacities and on the dates indicated. SIGNATURE TITLE DATE --------- ----- ---- /s/ STEVEN MADDEN Chairman of the Board, President March 25, 1999 - --------------------- and Chief Executive Officer Steven Madden /s/ RHONDA BROWN Chief Operating Officer March 25, 1999 - --------------------- and Director0 Rhonda Brown /s/ JOHN BASILE Director of Operations March 25, 1999 - --------------------- and Director John Basile /s/ ARVIND DHARIA Chief Financial Officer March 25, 1999 - --------------------- and Director Arvind Dharia /s/ CHARLES KOPPELMAN Director March 25, 1999 - --------------------- Charles Koppelman /s/ JOHN L. MADDEN Director March 25, 1999 - --------------------- John L. Madden /s/ PETER MIGLIORINI Director March 25, 1999 - --------------------- Peter Migliorini /s/ LES WAGNER Director March 25, 1999 - --------------------- Les Wagner

                                                                    Exhibit 10.2

                              EMPLOYMENT AGREEMENT

         EMPLOYMENT  AGREEMENT,  dated as of  January 1,  1998,  by and  between
Steven Madden, Ltd., a New York corporation (the "Company"), and John Basile, an
individual residing at 2 Edgemont Road, Montclair, NJ 07042 (the "Executive").

                              W I T N E S S E T H:

         WHEREAS,  the  Company  and the  Executive  entered  into that  certain
Employment  Agreement  dated  as of  June  17,  1994  (the  "Initial  Employment
Agreement"); and

         WHEREAS, the Company and the Executive wish to continue the Executive's
employment  with the  Company  and to  supersede  in its  entirety  the  Initial
Employment Agreement with this Agreement.

         NOW, THEREFORE, the parties mutually agree as follows:

                  1. EMPLOYMENT.   The Company hereby employs  Executive and the
Executive   hereby   accepts   such   employment,    as   the   Executive   Vice
President-Product  Development  and Design,  subject to the terms and conditions
set forth in this  Agreement.  This  Agreement  supersedes  and  replaces in its
entirety the Initial Employment Agreement.

                  2. DUTIES.  The Executive  shall serve as the  Executive  Vice
President-Product  Development  and  Design  and shall be the  senior  executive
responsible for the matters and staff  identified on Exhibit A attached  hereto.
During  the  term of this  Agreement,  the  Executive  shall  devote  all of his
business  time to the  performance  of his  duties  hereunder  unless  otherwise
authorized by the Chief  Executive  Officer of the Company.  The Executive shall
report directly to the Chief Executive Officer of the Company.





                  3. TERM OF EMPLOYMENT; VACATION.

                  (a) The  term of the  Executive's  employment  shall  be for a
period of thirty six (36)  months  commencing  on  January  1, 1998 (the  "Start
Date"),  subject to earlier  termination  by the  parties  pursuant to Section 6
hereof (the "Term").

                  (b) The Executive shall be entitled to four (4) weeks vacation
during each year of the Term.

                  4. COMPENSATION OF EXECUTIVE.

                  4.1 SALARY.  The Company  shall pay to Executive a base salary
of Two Hundred Seventy Five Thousand ($275,000) Dollars per annum, subject to an
increase  of $25,000  on each of January 1, 1999 and  January 1, 2000 (the "Base
Salary"), less such deductions as shall be required to be withheld by applicable
law and  regulations.  All salaries  payable to Executive  shall be paid at such
regular  weekly,  biweekly or  semi-monthly  time or times as the Company  makes
payment of its regular payroll in the regular course of business.

                  4.2 BONUSES.

         (a) During the Term, the Executive  shall be entitled to receive a cash
performance  bonus  based upon the annual  earnings of the  Company's  wholesale
division  (with  respect  to sale of the  Steve  Madden(R)  and  David  Aaron(R)
footwear brands) (the "Wholesale  Division")  before the payment of interest and
taxes  ("Wholesale  EBIT").  By March 30, 1998, 1999, 2000 and 2001, the Company
shall pay to the  Executive  a cash bonus equal to four  percent  (4%) of annual
Wholesale  EBIT for the fiscal year ending on the  December  31  preceding  such
date, calculated in accordance with generally accepted accounting principles.

         (b)  Upon the  execution  of this  Agreement,  the  Executive  shall be
entitled to receive  options to purchase  50,000 shares of the Company's  common
stock ("Common Stock")  exercisable for a period of five (5) years following the
date of grant at an exercise  price of $7.50 (the closing price of the Company's
Common Stock on January


                                       2


1, 1998), all of which options shall vest  immediately and be exercisable  until
December  31,  2002,  so long as the  Executive  remains  in the  employ  of the
Company. On the date of approval of the Company's stockholders of the 1998 Stock
Plan  (the  "Approval  Date"),  currently  anticipated  to be voted  upon at the
Company's  annual  meeting to be held during Spring 1998,  the  Executive  shall
receive  options  ("1998  Options") to purchase  200,000  shares of Common Stock
exercisable  for a period  of five (5)  years  following  the date of grant at a
price  equal to $7.50  per  share,  all of which  shall  vest  immediately  upon
issuance and options to purchase 100,000 shares of Common Stock  exercisable for
a period of five (5) years  following  the date of grant at a price equal to the
average  closing bid price of the Company's  shares of Common Stock for the five
(5)  trading  days ending two (2) trading  days prior to Approval  Date,  all of
which shall vest on December 31, 1999, so long as the  Executive  remains in the
employ  of the  Company.  The  options  granted  under  this  paragraph  will be
substantially  in the form of Exhibit B attached hereto and the shares of Common
Stock  issuable  upon the  exercise  thereof  will be  included  in a stock plan
presented by the Company for approval by the Company's  stockholders at the next
stockholders meeting. In the event that the 1998 Options are not approved at the
next  annual  meeting of the  Company's  stockholders,  the  Executive  shall be
entitled to a lump sum payment of $250,000 in  immediately  available  funds and
this Agreement shall become null and void.

         (c) In the event that the Company  records  Wholesale  EBIT of not less
than an aggregate of $10,000,000 during any four (4) consecutive fiscal quarters
during the Term, the Executive  shall be entitled to receive (i) a cash bonus of
$100,000 and (ii) options (the "Additional  Options") to purchase 100,000 shares
of the  Company's  Common  Stock  (which shall be subject to the approval of the
stockholders of the Company). The Additional Options shall vest over a period of
five (5) years  following the date of grant and shall be  exercisable at a price
equal to the average  closing bid


                                       3


price of the  Company's  shares of Common  Stock for the five (5)  trading  days
ending two (2) trading days prior to the date of issuance.

                  4.3  EXPENSES.  During the Term,  the Company  shall  promptly
reimburse the Executive for all  reasonable  and necessary  travel  expenses and
other  disbursements  incurred by the  Executive on behalf of the Company in the
performance of the Executive's duties hereunder, assuming Executive has received
prior approval for such travel expenses and  disbursements by the Company to the
extent  possible  consistent  with  corporate  practices  with  respect  to  the
reimbursement  of expenses  incurred by the Company's  employees.  The Executive
shall also be entitled to an automobile allowance equal to $1,215 per month.

                  4.4 BENEFITS. The Executive shall be permitted during the Term
to participate in any  hospitalization  or disability  insurance  plans,  health
programs,  pension plans,  bonus plans or similar benefits that may be available
to other  executives of the Company  (including  coverage under any officers and
directors liability insurance policy),  subject to such eligibility rules as are
applied to senior managers generally.

                  5. DISABILITY   OF   THE   EXECUTIVE.   If  the  Executive  is
incapacitated or disabled by accident, sickness or otherwise so as to render the
Executive  mentally or physically  incapable of performing the services required
to be performed  under this Agreement for a period of 60 consecutive  days or 90
days in any period of 360 consecutive days (a "Disability"), the Company may, at
the time or during the period of such Disability,  at its option,  terminate the
employment of the Executive  under this  Agreement  immediately  upon giving the
Executive written notice to that effect.

                  6. TERMINATION.

                  (a) The Company may terminate the  employment of the Executive
and all of the Company's  obligations under this Agreement at any time for Cause
(as  hereinafter  defined) by giving the Executive  notice of such  termination,
with reasonable  specificity of the details thereof.  "Cause" shall mean (i) the
Executive's  wilful


                                       4


misconduct  which could reasonably be expected to have a material adverse effect
on the business and affairs of the Company,  (ii) the  Executive's  disregard of
lawful  instructions  of the  Company's  Board of Directors  or Chief  Executive
Officer  consistent with the Executive's  responsibilities  under this Agreement
relating to the business of the Company, (iii) the Executive's neglect of duties
or failure to act, which, in each case,  could  reasonably be expected to have a
material  adverse  effect on the business  and affairs of the Company,  (iv) the
commission  by the  Executive  of an act  constituting  common law  fraud,  or a
felony,  or criminal act against the Company or any affiliate  thereof or any of
the assets of any of them, (v) the  Executive's  abuse of alcohol or other drugs
or controlled  substances,  or conviction of a crime involving moral  turpitude,
(vi) the Executive's  material breach of any of the agreements  contained herein
or (vii) the Executive's death or resignation hereunder;  provided however, that
if the  Executive  resigned  as a result of a material  breach by the Company of
this Agreement,  such resignation shall not be considered "Cause"  hereunder.  A
termination pursuant to Section 6(a)(i), (ii), (iii), (iv), (v) (other than as a
result of a conviction of a crime involving moral  turpitude) or (vi) shall take
effect 30 days  after the giving of the notice  contemplated  hereby  unless the
Executive   shall,   during  such  30-day  period,   remedy  to  the  reasonable
satisfaction of the Board of Directors of the Company the misconduct, disregard,
abuse  or  breach  specified  in  such  notice;  PROVIDED,  HOWEVER,  that  such
termination shall take effect  immediately upon the giving of such notice if the
Board of Directors of the Company  shall,  in its  reasonable  discretion,  have
determined that such  misconduct,  disregard,  abuse or breach is not remediable
(which  determination shall be stated in such notice). A termination pursuant to
Section  6(a)(v)  (as a  result  of a  conviction  of a  crime  involving  moral
turpitude) or (vii) shall take effect  immediately upon the giving of the notice
contemplated hereby.

                  (b) The Company or the Executive may terminate the  employment
of the  Executive  and all of the  Company's  obligations  under this  Agreement
(except as


                                       5


hereinafter  provided) at any time during the Term  without  Cause by giving the
Executive or the Company, as appropriate, written notice of such termination, to
be  effective  15  days  following  the  giving  of  such  written  notice.  For
convenience of reference,  the date upon which any termination of the employment
of the  Executive  pursuant  to  Sections  5 or 6 shall  be  effective  shall be
hereinafter referred to as the "Termination Date".

                  7. EFFECT OF TERMINATION OF EMPLOYMENT.

                  (a) Upon the  termination  of the  Executive's  employment for
Cause or a Disability,  neither the Executive nor the Executive's  beneficiaries
or estate shall have any further rights to compensation  under this Agreement or
any claims against the Company arising out of this  Agreement,  except the right
to receive  (i) the unpaid  portion of the Base Salary  provided  for in Section
4.1, earned through the Termination Date (the "Unpaid Salary Amount"),  and (ii)
reimbursement   for  any  expenses  for  which  the  Executive  shall  not  have
theretofore  been   reimbursed,   as  provided  in  Section  4.3  (the  "Expense
Reimbursement Amount").

                  (b) Upon the  termination  of the  Executive's  employment for
other than Cause or a  Disability,  neither the  Executive  nor the  Executive's
beneficiaries or estate shall have any further rights to compensation under this
Agreement  or any claims  against  the Company  arising  out of this  Agreement,
except  the  Executive  shall have the right to  receive  (i) the Unpaid  Salary
Amount, (ii) the Expense Reimbursement Amount, and (iii) severance  compensation
equal to the Base Salary  (including  medical  benefits),  the 1998  Options and
Additional  Options for the remainder of the term of this  Agreement (as if this
Agreement was not terminated).

                  8.   DISCLOSURE   OF   CONFIDENTIAL   INFORMATION.   Executive
recognizes  that he has had and will  continue  to have  access  to  secret  and
confidential information regarding the Company, including but not limited to its
customer list, products,  know-how,  and business plans.  Executive acknowledges
that such information is of


                                       6


great value to the Company,  is the sole  property of the Company,  and has been
and will be acquired by him in confidence.  In  consideration of the obligations
undertaken by the Company  herein,  Executive  will not, at any time,  during or
after his employment hereunder, reveal, divulge or make known to any person, any
information acquired by Executive during the course of his employment,  which is
treated  as  confidential  by the  Company,  including  but not  limited  to its
customer list, not otherwise in the public domain, other than in the ordinary of
business during his employment hereunder. The provisions of this Section 8 shall
survive Executive's employment hereunder.

                  9. COVENANT NOT TO COMPETE.

                  (a) Executive  recognizes that the services to be performed by
him hereunder are special, unique and extraordinary. The parties confirm that it
is reasonably  necessary for the protection of Company that Executive agree, and
accordingly,  Executive  does  hereby  agree,  that he shall  not,  directly  or
indirectly,  at any time during the term of the  Agreement  and the  "Restricted
Period" (as defined in Section 9(e) below):

                      (i)   except as  provided  in  Subsection  (d)  below,  be
                            engaged   in  the   sale,   marketing,   design   or
                            distribution  of  footwear   products,   or  provide
                            technical assistance, advice or counseling regarding
                            the  footwear  industry  in any state in the  United
                            States in which the Company or an affiliate  thereof
                            transacts  business,  either on his own behalf or as
                            an   officer,   director,   stockholder,    partner,
                            consultant,   associate,   employee,  owner,  agent,
                            creditor,  independent contractor, or co-venturer of
                            any third party; or
                           
                      (ii)  employ or engage, or cause or authorize, directly or
                            indirectly,  to be employed  or  engaged,  for or on
                            behalf of


                                       7


                            himself or any third party, any employee or agent of
                            Company or any affiliate thereof.

                  (b)  Executive  hereby  agrees  that he will not,  directly or
indirectly,  for or on behalf of himself or any third party,  at any time during
the term of the Agreement and during the Restricted Period solicit any customers
of the Company or any affiliate thereof in a manner which directly or indirectly
competes with the Company.

                  (c) If any of the  restrictions  contained  in this  Section 9
shall be  deemed  to be  unenforceable  by reason  of the  extent,  duration  or
geographical   scope  thereof,   or  otherwise,   then  the  court  making  such
determination shall have the right to reduce such extent, duration, geographical
scope, or other  provisions  hereof,  and in its reduced form this Section shall
then be enforceable in the manner contemplated hereby.

                  (d) This Section 9 shall not be construed to prevent Executive
from owning,  directly or indirectly,  in the aggregate, an amount not exceeding
two percent (2%) of the issued and outstanding voting securities of any class of
any  company  whose  voting  capital  stock is traded on a  national  securities
exchange or on the over-the-counter market other than securities of the Company.

                  (e) The term  "Restricted  Period," as used in this Section 9,
shall mean the period of  Executive's  actual  employment  hereunder plus in the
event the Executive's employment is terminated with Cause for a period of twelve
(12) months thereafter.

                  (f) The  provisions of this Section 9 shall survive the end of
the Term as provided in Section 9(e) hereof.

                  (g) In the event  that the  Executive  breaches  the terms and
provisions  of Section  9(a)(i)  above,  the Company may  terminate all unvested
options comprising the 1998 Options and Additional Options.


                                       8


                  10. MISCELLANEOUS.

                  10.1  INJUNCTIVE  RELIEF.   Executive  acknowledges  that  the
services to be rendered under the provisions of this Agreement are of a special,
unique and extraordinary  character and that it would be difficult or impossible
to replace  such  services.  Accordingly,  Executive  agrees  that any breach or
threatened  breach by him of  Section  8 or 9 of this  Agreement  shall  entitle
Company,  in addition to all other legal  remedies  available to it, to apply to
any court of competent  jurisdiction to seek to enjoin such breach or threatened
breach.  The parties  understand and intend that each  restriction  agreed to by
Executive  hereinabove  shall be construed as separable and divisible from every
other restriction,  that the unenforceability of any restriction shall not limit
the enforceability,  in whole or in part, of any other restriction, and that one
or more or all of such  restrictions  may be enforced in whole or in part as the
circumstances  warrant.  In the event that any  restriction in this Agreement is
more  restrictive  than  permitted by law in the  jurisdiction  in which Company
seeks  enforcement  thereof,  such  restriction  shall be  limited to the extent
permitted by law.

                  10.2 ASSIGNMENTS. Neither Executive nor the Company may assign
or  delegate  any of their  rights or duties  under this  Agreement  without the
express written consent of the other.

                  10.3 ENTIRE AGREEMENT. This Agreement constitutes and embodies
the full and complete understanding and agreement of the parties with respect to
Executive's  employment  by Company,  supersedes  all prior  understandings  and
agreements,  whether oral or written,  between Executive and Company,  and shall
not be amended,  modified or changed except by an instrument in writing executed
by the party to be charged.  The invalidity or partial invalidity of one or more
provisions of this Agreement  shall not  invalidate any other  provision of this
Agreement.  No  waiver by  either  party of any  provision  or  condition  to be
performed  shall be deemed a waiver


                                       9


of similar or dissimilar  provisions or conditions at the same time or any prior
or subsequent time.

                  10.4 BINDING EFFECT. This Agreement shall inure to the benefit
of, be  binding  upon and  enforceable  against,  the  parties  hereto and their
respective successors, heirs, beneficiaries and permitted assigns.

                  10.5  HEADINGS.  The headings  contained in this Agreement are
for convenience of reference only and shall not affect in any way the meaning or
interpretation of this Agreement.

                  10.6  NOTICES.  All  notices,   requests,  demands  and  other
communications  required or permitted to be given  hereunder shall be in writing
and shall be deemed to have been duly given when personally  delivered,  sent by
registered or certified mail, return receipt requested,  postage prepaid,  or by
private  overnight  mail  service  (e.g.  Federal  Express)  to the party at the
address set forth above or to such other  address as either party may  hereafter
give notice of in accordance with the provisions hereof. Notices shall be deemed
given on the sooner of the date  actually  received  or the third  business  day
after sending.

                  10.7 GOVERNING  LAW. This  Agreement  shall be governed by and
construed in  accordance  with the laws of the State of New York without  giving
effect to such  State's  conflicts  of laws  provisions  and each of the parties
hereto  irrevocably  consents to the  jurisdiction  and venue of the federal and
state courts located in the State of New York, County of New York.

                  10.8   COUNTERPARTS.    This   Agreement   may   be   executed
simultaneously  in two or more  counterparts,  each of which  shall be deemed an
original,  but  all  of  which  together  shall  constitute  one  and  the  same
instrument.

                  10.9  SEPARABILITY.  If any of the  restrictions  contained in
this  Agreement  shall be deemed to be  unenforceable  by reason of the  extent,
duration or


                                       10


geographical   scope  thereof,   or  otherwise,   then  the  court  making  such
determination shall have the right to reduce such extent, duration, geographical
scope, or other provisions  hereof, and in its reduced form this Agreement shall
then be enforceable in the manner contemplated hereby.

                  IN WITNESS  WHEREOF,  the parties  hereto have  executed  this
Agreement as of the date set forth above.


                                        STEVEN MADDEN, LTD.



                                        By: /s/
                                            ------------------------------------
                                              Name:
                                              Title:


                                            /s/ JOHN BASILE
                                            ------------------------------------
                                                John Basile









                                       11


                                                                   Exhibit 21.01

                           SUBSIDIARIES OF REGISTRANT


NAME                                        STATE OF INCORPORATION
- ----                                        ----------------------

Diva Acquisition Corp.                      Delaware
Steven Madden Retail, Inc.                  Delaware
Adesso-Madden, Inc.                         Delaware
Shoe Biz, Inc.                              Delaware


 


5 0000913241 STEVEN MADDEN, LTD. 1 USD YEAR DEC-31-1998 JAN-01-1998 DEC-31-1998 1 14,642,000 499,000 1,386,000 462,000 7,971,000 36,914,000 11,223,000 2,242,000 48,928,000 3,287,000 0 0 0 1,000 44,959,000 48,928,000 85,783,000 89,056,000 49,893,000 29,949,000 0 0 235,000 9,359,000 3,912,000 9,359,000 0 0 0 5,447,000 .58 .50