Steven Madden, Ltd. Appoints Edward Rosenfeld Chairman and Chief Executive Officer

LONG ISLAND CITY, N.Y., Aug. 11 /PRNewswire-FirstCall/ -- Steven Madden, Ltd. (Nasdaq: SHOO), a leading designer and marketer of fashion footwear and accessories for women, men and children, today announced that the Company's Board of Directors has appointed Edward Rosenfeld as Chairman of the Board and Chief Executive Officer, effective immediately. Mr. Rosenfeld previously served as interim Chief Executive Officer. Walter Yetnikoff retired as Chairman of the Board and as a director.

"The Board of Directors is very pleased that Ed has agreed to take on the role of Chief Executive Officer on a permanent basis," said Peter Migliorini, Lead Director. "Ed's strategic focus and proven track record with the Company, as well as his experience in working with the management team, make him the ideal person to lead Steven Madden, Ltd. In addition, his financial expertise and leadership qualities will allow him to guide the Company into its next phase of growth. We are confident that he will continue to successfully direct the Company going forward."

Mr. Rosenfeld commented, "Walter has been a valuable advisor to Steven Madden, Ltd. for the past three years, and we have benefited from his leadership and insight. We thank Walter for his contributions, especially during the recent management transition period, and wish him well in his future endeavors. I am grateful to the Board of Directors for the confidence and support they've demonstrated in naming me Chairman and CEO."

Edward Rosenfeld previously served as interim Chief Executive Officer and, prior to that, as Executive Vice President of Strategic Planning and Finance of Steven Madden, Ltd. He has been a member of the executive management team since joining the Company in May 2005 and has also served as a member of the Board of Directors since February 2008. Prior to joining the Company, Mr. Rosenfeld was a Vice President in the mergers and acquisitions group at Peter J. Solomon Company, an investment banking boutique where he focused on the retail and apparel industries. Mr. Rosenfeld graduated cum laude from Amherst College.

Steven Madden, Ltd. designs and markets fashion-forward footwear and accessories for women, men and children. The shoes and accessories are sold through company-owned retail stores, department stores, apparel and footwear specialty stores, and online at www.stevemadden.com. The Company has several licensees for its brands, including for outerwear, cold weather accessories, eyewear, and hosiery and owns and operates 99 retail stores, including its online store. The Company is the licensee for footwear, handbags and belts for Fabulosity and for handbags and belts for Betsey Johnson, Daisy Fuentes, and Tracy Reese.

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties readers are urged to consider statements labeled with the terms "believes", "belief", "expects", "intends", "anticipates" or "plans" to be uncertain and forward-looking. The forward looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.

SOURCE Steven Madden, Ltd.

CONTACT: Investors, Cara O'Brien or Leigh Parrish; or Media, Diane
Zappas, all of FD, 1-212-850-5600
Web site: http://www.stevemadden.com
(SHOO)