Steven Madden, Ltd. Enters Into License Agreement for Hosiery

LONG ISLAND CITY, N.Y., Nov. 19 /PRNewswire-FirstCall/ -- Steven Madden, Ltd. (Nasdaq: SHOO), a leading designer and marketer of fashion footwear and accessories for women, men and children, today announced a new license agreement that gives Gina Group the exclusive right to design, manufacture, market and distribute a collection of hosiery under the Steve Madden and Steven brands.

The hosiery collection will consist of footed and footless legwear, which includes leggings and hose as well as novelty items. The collection will be found in Company-owned retail stores beginning February 2008 and in better department stores and specialty retailers beginning July 2008.

"Licensing continues to be a key growth opportunity for Steve Madden as it allows us to diversify our product offering and tap into new markets," said Rob Schmertz, Brand Director of Steven Madden, Ltd. "This line of hosiery will complement our existing lines of licensed accessories and will further extend the reach of our brand to satisfy the different fashion needs of our consumers."

"We are excited to be working with Steve Madden to create a hosiery and legwear line that reflects its consistent trend-right styles," said Paul Kubie, Vice President of Sales and Marketing at Gina Group. "This collection will be ideal for the fashion-forward consumer looking for style and comfort."

Steven Madden, Ltd. designs and markets fashion-forward footwear and accessories for women, men and children. The shoes and accessories are sold through company-owned retail stores, department stores, apparel and footwear specialty stores, and online at www.stevemadden.com. The Company has several licenses for its brands, including dresses, outerwear, cold weather accessories, eyewear, and girls apparel and owns and operates 101 retail stores, including its online store. Through its wholly-owned subsidiary, Daniel M. Friedman & Associates, the Company is the licensee for Betsey Johnson handbags and belts, Ellen Tracy belts, and Tracy Reese handbags and belts.

Founded in 1985, Gina Group LLC has licensing relationships with Rocawear and Akademiks. Its product lines include men's, women's and children's socks as well as women's and girl's tights, leggings and pantyhose.

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties readers are urged to consider statements labeled with the terms "believes", "belief", "expects", "intends", "anticipates" or "plans" to be uncertain and forward-looking. The forward looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.

SOURCE Steven Madden, Ltd.

CONTACT: Ed Rosenfeld, Executive Vice President, Strategic Planning and
Finance of Steven Madden, Ltd., 1-718-446-1800, Investor Relations, Cara
O'Brien or, Leigh Parrish, both of Financial Dynamics, 1-212-850-5600
Web site: http://www.stevemadden.com
(SHOO)