LONG ISLAND CITY, N.Y.--(BUSINESS WIRE)--Nov. 2, 2009--
Steve Madden (Nasdaq: SHOO), a leading designer and marketer of fashion
footwear and accessories for women, men and children, today announced
that it has signed an exclusive licensing agreement with Dualstar
Entertainment Group to design, manufacture, and distribute a collection
of footwear and accessories for the Olsenboye brand. Olsenboye is a new
brand created by Mary-Kate Olsen and Ashley Olsen that will be
distributed exclusively to JCPenney. Merchandise will be available in
select JCPenney stores and on jcp.com starting in Holiday 2009, with a
full launch set for Spring 2010.
"We believe that Olsenboye will be an excellent addition to our growing
portfolio of footwear and accessories brands,” said Edward Rosenfeld,
Chairman and Chief Executive Officer. “Steve and his team are very
excited about the opportunity to join forces with Ashley and Mary-Kate
to create aspirational, trend-right fashions at affordable prices for
the JCPenney customer.”
About Steve Madden
Steve Madden designs and markets fashion-forward footwear and
accessories for women, men and children. The shoes and accessories are
sold through 88 company-owned (including the Company’s online store),
department stores, and apparel, footwear, and accessories specialty
stores. The Company has several licensees for its brands, including for
outerwear, cold weather accessories, eyewear, hosiery, and bedding and
bath products. The Company is the licensee for footwear, handbags and
belts for Fabulosity, for footwear for Elizabeth and James and l.e.i.
and for handbags and belts for Betsey Johnson and Daisy Fuentes.
About Dualstar Entertainment Group
Dualstar Entertainment Group, founded in 1993 by Mary-Kate Olsen and
Ashley Olsen, is a distinctive boutique global brand management company
with offices in Culver City and New York.
Source: Steve Madden
Investors:
ICR, Inc.
Investor Relations
Jean Fontana or
Joseph Teklits, 203-682-8200
www.icrinc.com