Instagram, Twitter, Pinterest, Facebook & New Editorial Blog
LONG ISLAND CITY, N.Y.--(BUSINESS WIRE)--Apr. 15, 2014--
Steve Madden (NASDAQ:SHOO), a leading designer and marketer of fashion
footwear and accessories for women, men and children, today announced
the launch of its new interactive, technology driven website integrating
social sharing, editorial commerce, and targeting to offer its customers
a speedier and superior shopping experience. The new features will
include:
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User generated content from Instagram throughout the site,
leveraging a new technology that pulls from hashtags.
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Social log-in from Facebook, allowing the customer to share
product they love, purchases, as well as editorial content from trend
and look book pages. In the Friend Faves area they will see
what their friends and fans of the brand have purchased, loved, pinned
and tweeted, providing them with a unique and socially integrated
experience.
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Relaunch of SM World dedicated to all things Steve Madden – blog, SM
Music, Steve Madden in the news, celebrity collaborations, event
listings, etc. All posts will be shoppable and link back to product
available on the site.
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Improved targeting of customers based on prior visiting behavior and
purchase behavior
The site, which will be state-of-the-art, safe and secure offers Steve
Madden customers a new level of brand engagement.
About Steve Madden
Steve Madden designs, sources and markets fashion-forward footwear and
accessories for women, men and children. In addition to marketing
products under its owned brands including Steve Madden®, Steven by Steve
Madden®, Madden Girl®, Freebird by Steven®, Stevies®, Betsey Johnson®,
Betseyville®, Report Signature®, Report®, Big Buddha®, Wild Pair®,
Cejon® and Mad Love®, the Company is the licensee of various brands,
including Olsenboye® for footwear, handbags and belts and Superga® and
l.e.i.® for footwear. The Company also designs and sources products
under private label brand names for various retailers. The Company's
wholesale distribution includes department stores, specialty stores,
luxury retailers, national chains and mass merchants. The Company also
operates 121 retail stores (including the Company's four Internet
stores). The Company licenses certain of its brands to third parties for
the marketing and sale of certain products, including for ready-to-wear,
outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance,
luggage and bedding and bath products.
Source: Steve Madden
Lisa Bytner, 917-951-8940
lisabytner@aol.com